SAN FRANCISCO, April 18, 2016 /PRNewswire/ -- Get Smart Content, a leading cross-channel personalization platform, has today announced the launch of its new Visual Campaign Editor. With a simple user interface, this new tool allows marketers to create website personalization campaigns visually in seconds, without the need for developer support. With easy-to-follow prompts, marketers can now quickly and easily create a wide range of campaigns that generate lightning fast ROI.
According to a Gartner report, by 2018, B2B companies who craft personalized experiences will outperform those who don't by 30 percent. Not only does Get Smart Content's Visual Campaign Editor make it significantly easier to create and edit website content, but it also efficiently displays the most relevant content based on visitor segments, which can be created from behavioral data, firmographic data or demographic data.
"The Visual Campaign Editor tool is a marketer's dream because it enables the easy creation of personalized website experiences that drive conversion. What was once an arduous, code-heavy task is now simple and visual. Our customers are using the Campaign Editor to present the most optimized buyer's journey to prospects," said Jim Eustace, CEO of Get Smart Content. "For example, marketers can sequence content on the website, taking into account content that has already been downloaded by the visitor, either via the website or through email. Fresh content can be displayed front and center, in a modal or fly-in."
With the Visual Campaign Editor, marketers can create and visually edit a wide range of campaigns, including embedded content on a web page, content in a banner, content in a modal window or a fly-in.
To see the Visual Campaign Editor in action, watch this video.
About Get Smart Content:
Get Smart Content is a leading multi-channel personalization platform that enables marketers to segment online audiences and target them throughout the buyer's journey. The company offers three primary products: Smart Content, Intelligence and Connections. Smart Content provides a user-friendly administrative interface to design campaigns that deliver the right content to the right person at the right time. Intelligence helps marketers turn their website and marketing data into insights by identifying top-performing content sequences, roadblocks and untapped potential to reach new customers. Connections is a suite of integrations with other marketing technologies -- content management systems, web analytics, marketing automation platforms, customer relationship management solutions, third-party data providers and more -- to fully enable cross-channel personalization. To learn more, visit www.GetSmartContent.com.
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SOURCE Get Smart Content