Get Started Win 2013 Melbourne Design Award and Help Give Snooze Customers a Good Night's Sleep

Nov 18, 2013, 17:00 ET from Snooze

MELBOURNE, Australia, Nov. 18, 2013 /PRNewswire/ -- Melbourne based digital agency, Get Started was recently awarded the prestigious title of 'Best Digital Experience - Website' at the 2013 Melbourne Design Awards for the new Snooze website. Featuring a unique 'bedBUILDER' web application, the Snooze website offers an interactive digital experience, unlike any other in the Australian furniture and bedding industry, which gives customers the freedom to tailor their own 'dream bed' - for both design and comfort.

"Snooze came to us with an exciting goal for their new website - to redefine the bedding and furniture shopping experience they offered their customers by creating an online and mobile experience that complemented their in-store range," commented Get Started Managing Director, Adam Griffith.

"Not only did we create a unique digital experience for Snooze which enables their customers to browse through the Snooze product range in a more visual, emotive way, we also developed the first ever 'build your own bed' application. Using the Snooze bedBUILDER, customers can choose their own headboard and base in the fabric of their choice. They can also save their 'dream bed' for later or they can send their design to a store," he added.

Michelle Lucas, Digital Marketing Manager at Snooze said of the new Snooze website, "We couldn't be happier with the website that the team at Get Started created for us. Our Snooze team members are already finding that the Snooze bedBUILDER provides a fantastic addition to the customers' Snooze in-store experience."

"bedMATCH and the Snooze bedBUILDER are giving our customers an experience that they're not able to get anywhere else - and they love the fact that they can make their own dream bed."

"We're now able to give our customers a truly interactive digital experience which complements our in-store services. Snooze really does help take the guesswork out of buying a bed!" she added.

The 2013 Melbourne Design Awards' 'Best Digital Experience - Website' award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites.

Get Started were also recognised as State Winners in the 'Not for Profit website' category at the AWIA Web Awards for the Arthritis Victoria website, and in the 'Commercial website' category for the Snooze website,

They were also recognised as State Honorees in the 'Education website' category for their work on the Swinburne Student Amenities Association website,

About Get Started

Get Started is proud to have been creating digital experiences since 1999.  With a portfolio of over 700 brands, including some of the of biggest names in Australian government, retail and corporate, the Get Started team's knowledge and understanding of digital strategy is unmatched within the market. This expertise, mixed with a superior client engagement model is what sets Get Started apart from other web development agencies.  

The Get Started team work hard to understand their clients' individual needs - from discovery, design and development through to hosting and digital marketing. Moreover, Get Started's core company values ensure that every project delivers a digital experience that truly matters - to the client, to their audience… and to the Get Started team.

Whether it's a site refresh, going mobile, extending into ecommerce or creating a fully responsive digital experience, Get Started pride themselves on crafting an approach that fits each client's brand and delivers to their specific organisational objectives.  

Get Started is also a dedicated hosting company and provides hosting services to over 1,000 clients.

Get Started was appointed to the Victorian Government's eServices Panel in 2011.

To find out more, visit

To find out more about the 2013 Melbourne Design Awards, visit

** Photos and screen grabs etc available on request.