STAMFORD, Conn., June 21 /PRNewswire/ -- Women over 35 rejoice, a new hair care line from Finesse has been launched specifically with your aging tresses in mind. Finesse ReVitality features a breakthrough formula that borrows from the proven efficacy of anti-aging skin care. Enhanced with a rejuvenating complex of collagen, CoQ10 and antioxidants, ReVitality dramatically improves strength and softness of hair after just one use.
Three-quarters of woman surveyed by Finesse agree that their hair has changed over time. In addition to changes in their natural hair color, women cite increased coarseness, dryness, brittleness and thinning as new challenges for their hair. As a result, fewer than two in ten women describe their own hair as "healthy." While many women turn to hair color as they age, most women ignore the changes to texture and strength, the more common indicators of aging hair. Unlike other shampoos and conditioners on the market today, Finesse ReVitality is specially formulated to address all the needs of aging hair. The result: dramatically improved strength and softness after one use, for hair that's full of life, younger-looking and healthier acting.
Serving an expanded audience from core Finesse products, which continue to provide everyday value for the whole family, Finesse ReVitality has been developed specially for women concerned about aging and is available in drug stores and supermarkets nationwide.
HAIR CARE INSPIRED BY SKIN CARE
- Plump: Special complex including collagen helps to increase elasticity and aids hair in retaining moisture and plumpness.
- Repair: CoQ10, proteins and amino acids defend against damage..
- Protect: Antioxidants promote healthy scalp, laying the foundation for healthy hair.
"Finesse ReVitality fills a gap in the marketplace by meeting beauty needs that have been overlooked until now," said Randy Sloan, CEO of Lornamead Inc. "Our formula takes the best of what's been learned in skin care and now applies it to hair care to satisfy a beauty need of older women," continued Sloan.
The FINESSE® REVITALITY hair care line includes:
- Finesse ReVitality "Hydrate & Recover" Shampoo
- Finesse ReVitality "Hydrate & Recover" Conditioner
- Finesse ReVitality "Volumize & Correct" Shampoo
- Finesse ReVitality "Volumize & Correct" Conditioner
- Finesse ReVitality "Fortify & Protect" Leave In Treatment
- Finesse ReVitality "Stimulate & Refine" Scalp Balm (Pre-Shampoo Treatment)
Finesse has been a favorite hair care choice of women for almost 30 years, reliably delivering beautiful hair and a fresh fragrance no matter how the styles and trends have changed. The Finesse family of hair care products now includes Finesse Self Adjusting Formulas for consistently beautiful hair, and new Finesse ReVitality, a line of hair care products formulated specially for the needs of aging hair, with collagen, CoQ10 and antioxidants to plump, repair and protect, restoring life to hair. Finesse is found nationwide at drug, food and mass merchandisers.