GetResponse Offers Email Deliverability Success Guide and Infographic to Help Customers Achieve Seamless Inbox Delivery
The free guide describes the 10 most important techniques email marketers need to employ to ensure compliance, protect domain reputations, and keep deliverability high.
WILMINGTON, Del., Aug 17, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- GetResponse, a leading email marketing provider for the SMB sector (http://www.getresponse.com) and Implix flagship product, announced the availability of a new infographic and whitepaper titled "The Deliverability Success Guide: 10 Steps to Seamless Inbox Delivery," developed to help email marketers increase response rates and revenues by taking proactive steps to improve inbox delivery.
Deliverability remains the most serious challenge for email marketers today. According to research by MarketingSherpa, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter. This results in lower ROI for email marketing programs at a time when businesses cannot afford to miss revenue opportunities. The paper points out that while deliverability is the responsibility of the email service provider (ESP), there are best practices that marketers can employ to stay current with anti-spam trends and technologies and help keep deliverability high.
"Email deliverability is a persistent challenge, but part of that challenge is getting ESPs and their customers to partner around deliverability best practices," explained Simon Grabowski, CEO of Implix and Founder of GetResponse. "With internet service providers constantly coming up with new spam filters to thwart inbox invaders, it's more important than ever to share tips and tactics to keep deliverability and customer domain reputations top notch. The good news is that with the proper application of anti-spam formatting, relevance and segmentation techniques, senders can have an even bigger influence on deliverability than the sending technology. By applying the 10 simple steps in the new whitepaper, marketers can maintain the health of their email programs, avoid deliverability issues, and dramatically increase campaign profitability."
Key topics:
- How to optimize content for better deliverability
- Why From field addresses matter
- Tactics to keep your list clean
- How to effectively monitor your own deliverability
- Why regular mailing frequency is important
View the GetResponse infographic at: http://blog.getresponse.com/10-steps-to-seamless-inbox-delivery-infographic.html.
Free download of "Deliverability Success Guide: 10 Steps to Seamless Inbox Delivery" at: http://www.getresponse.com/whitepaper_deliverability.html.
About GetResponse
GetResponse is an easy-to-use email marketing platform designed to increase email marketing ROI faster than any other medium for small businesses and enterprise customers. GetResponse offers an intuitive newsletter editor (including 350+ newsletter templates), drag-and-drop sign-up form builder (500+ form templates), email analytics, unlimited follow-up messages, online surveys, advanced segmentation, social media integration and Five-Star customer service and training. GetResponse is the first SOHO/SMB email marketing solution to offer email-to-speech capabilities, video email marketing with 1 GB storage, and iPhone (R) application. Launched in 1999, GetResponse has grown to over 210,000 active users, delivering 10 billion permission-based emails per year. Learn more at http://www.getresponse.com.
Media Contact:
Agi Dabrowska,
[email protected],
+48-664-967-817
SOURCE GetResponse; Implix
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