Gevalia Introduces A New, Delightful Twist On Iced Coffee

NORTHFIELD, Ill., March 17, 2015 /PRNewswire/ -- Coffee drinkers today have a lot more to think about than previous generations when it comes to their favorite pick-me-up. With considerations like temperature, taste, convenience and nutrition among the things driving today's coffee-drinking needs, Gevalia, America's fastest-growing premium coffee brand in 2014, is introducing something "cool:" Gevalia Iced Coffee with Almond Milk. Delivering on a trifecta of trends important to today's coffee drinker, Gevalia Iced Coffee with Almond Milk is a new ready-to-drink iced coffee beverage with the goodness of almond milk and six grams of protein per eight fluid ounces.

Made with a blend of Gevalia 100% Arabica coffee, creamy almond milk and just enough sweetness, Gevalia Iced Coffee with Almond Milk is the first ready-to-drink offering from Gevalia, a brand that has been refining the art of premium coffee since 1853, when founder Victor Theodor Engwall began importing and roasting the world's finest beans in the seaside town of Gavle, Sweden. The purchase habits of today's on-the-go coffee drinker indicate booming trends around things like iced coffee, almond milk and protein, and Gevalia Iced Coffee with Almond Milk brings together all three for a deliciously convenient coffee treat to enjoy both at-home or while on-the-move.

"Coffee lovers have always been able to count on Gevalia for a rich, never bitter cup of hot coffee, but we know they're now searching for iced coffee options in the premium space as well," said Tracy Sinclair, Director, Gevalia. "Gevalia Iced Coffee with Almond Milk has six grams of protein per eight fluid ounce serving and, when combined with creamy almond milk and a touch of sweetness, allows today's busy, on-the-go coffee drinker to enjoy a delicious treat they can feel good about, too."

Gevalia Iced Coffee with Almond Milk is available in three flavors: Mocha, Vanilla and Caramel. Packaged in recyclable Tetra-Pak packaging, it is available in single-serve 11.1 ounce packages or 33.8 ounce multi-serve packages, perfect for sharing at home.

Available now in grocery stores across the United States, Gevalia Iced Coffee with Almond Milk has a suggested retail price of $2.19 (11.1 ounce package) and $4.99 (33.8 ounce package). For more information, visit www.GevaliaExperience.com and www.Facebook.com/GevaliaCoffee.

ABOUT GEVALIA
First established by trading entrepreneur Victor Theodor Engwall in the humble seaside of Gavle, Sweden, Gevalia is an exquisitely smooth yet rich coffee experience that has been perfected by Swedes since 1853. Every sip that Gevalia devotees take today is a testament to this 150-year history of dedicated Swedish coffee crafting, delivering a distinctively rich, smooth taste that's never bitter. From traditional to flavored, the Gevalia brand offers many varieties of premium coffee, each delivering a unique taste experience. For more information, visit www.gevaliaexperience.com and www.facebook.com/GevaliaCoffee.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  The company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.  For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com. 

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SOURCE Kraft Foods Group

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