DANIA BEACH, Fla., March 22, 2013 /PRNewswire/ -- Because a frame can be as important as the art it surrounds, GFAGallery.com features an online tool to eliminate the guesswork in the selection of framing for paintings.
To use the framing option, a customer first selects a painting from the wide variety of artwork available. Then, clicking the "See It Framed" link takes the customer and the art to the framing section of the website.
The first choice is the wall color where the art will be hanging. This assists a buyer in visualizing how an artwork may complement their home decor.
"This is one of the most important options," said Roberto de la Espriella, Fine Art Framing Manager. "If the painting and the frame do not suit the wall, the rest of the room and your personal taste, all you need to do is change your selections, it's that easy."
The online option gives a wide selection of wall colors which will virtually match any room color.
From there, the customer moves to frames. All the various styles and models of frames shown are available. A close-up option allows the buyer to see what the frame looks like in detail. A selection of liners is also available to enhance the overall design.
"Each time you choose an option, like a frame, it is calculated using an algorithm which renders the pieces of the frame together over the painting. This lets you see what it will look like. Each time you change something, it also changes what's shown on the screen," said Roberto de la Espriella.
Matting is the third option. GFAGallery.com online system lets you know if a painting accepts a mat or liner automatically.
"When customers use the online framing option, they are going to have a much better idea of what their purchase will look like when it hangs in their home or office. We really think this online framing option is going to make our customers even happier with their purchase," said Roberto de la Espriella.
ABOUT GFAGallery.com - Global Fine Arts, Inc., is one of the premier art dealers in the United States. As a subsidiary of Princess Cruises, the world renowned international cruise line, we have successfully operated the art auction and sales programs on board the Princess Cruises ships since 1998. We are known for our knowledge, integrity and providing unsurpassed customer service. Over the years we have established a loyal following of dedicated art collectors and enthusiasts.