GFD Announces Radio Frequency Asset Tracking Program for Corporate Art Subsidiary

SAINT PAUL, Minn., Jan. 17, 2012 /PRNewswire/ -- William Kieger, CEO of General Finance and Development, Inc. (OTC Markets: GFDV) announced today that the company's subsidiary Corporate Art Force (CAF) will be applying Radio Frequency Identification tags on all artwork placed at clients sites. 

The RFID asset tracking technology will provide clients of Corporate Art Force the ability to efficiently locate their art assets and utilize the Inventory Management Module of the company's "SmartArt Program". 

The RFID asset tracking technology is another step towards fully implementing the SmartArt Program that is being piloted with a Fortune 500 company near Minneapolis, the headquarters of Corporate Art Force. When implemented, the comprehensive art management program will be a process that enables organizations to maximize the asset value of their artwork inventory. 

RFID asset tracking is one of the features of the SmartArt Program designed for effectively evaluating an existing art inventory, assigning art for resale and reuse, and creating a new standardized art program integrating the full capabilities of CAF.

CAF has a network of over 1,000 artists whose creations are reviewed by the company's art selection committee for approval. The art consultants have extensive backgrounds in the industry and participate in the company's proprietary Art Consultant Certification Program. CAF's production and installation team has completed, shipped and installed over 13,000 pieces of artwork to more than 100 clients in 40 states.

Corporate Art Force provides turnkey art procurement services to corporate clients nationwide. The company specializes in brand alignment, helping corporations large and small select visual elements and artwork that perfectly aligns with their key messages to targeted audiences. CAF's art fulfillment capabilities provide the standardized logistical process needed to select, procure, frame, ship and install artwork worldwide. CAF uses its position as a national leader to deliver cost efficiencies on all of the above with the best pricing by leveraging the expertise of best practices, volume buying and economies of scale in production.

General Finance and Development, Inc. combines investment capital and business development services to small and mid size companies. Capital is made available to qualified companies by equity and/or strategic loan agreements. Business development services include business planning, organization and management development. GFD also pursues merger/acquisitions and joint venture projects.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements. More information regarding General Finance and Development including financial statements and reports is available at the company's website www.genfd.com and www.otcmarkets.com.

CONTACT:
William Kieger
651-238-8636
[email protected]

SOURCE General Finance and Development, Inc.