GiftCard Partners Expands Client Base with 4 New Brands

WELLESLEY, Mass., Nov. 2, 2011 /PRNewswire/ -- Today GiftCard Partners (GCP) announced the addition of four new client brands: The Limited, Burlington Coat Factory, Speedway gas, and Boston Market. GCP acts as an outsourced program management team and extension of their retailer and merchant clients' gift card marketing teams by creating or further developing their B2B gift card programs. GCP places these brands into corporate gift card programs such as employee incentive programs, loyalty programs, workplace programs like health and wellness, fundraising, Scrip, and consumer promotions (incentive/gift with purchase).

The Limited offers iconic, up-to-the-minute style for the young, professional woman who wishes to express her refined sense of style at work and beyond. Their gift cards can be redeemed at The Limited, in their 240+ US retail locations, online, or by phone; it's a truly flexible buying experience.

Burlington Coat Factory offers a convenient one-stop shopping experience for the entire family with 460+ stores in the US and Puerto Rico. Burlington carries a great assortment of ladies' sportswear, menswear, family footwear, children's clothing, furniture and gear for baby at Baby Depot, and the largest selection of coats in the nation. Gift cards are redeemable at all locations and denominations are flexible, from $5-$500.

Speedway is the fourth largest chain of gasoline and convenience stores in the US, operating 1400 locations in seven states. Speedway is the highest ranked gasoline brand in America and their gift cards are redeemable for fuel and merchandise and they can be reloaded at any Speedway location.

Boston Market's 490 restaurants stretch from coast to coast, offering home-style meals, like rotisserie chicken, turkey, meatloaf, brisket, and high-quality side dishes. Boston Market is also one of the country's largest providers of catering services, with same-day ordering and delivery for corporate and personal events of all sizes.

"We work on behalf of our clients to develop their B2B sales channels, increasing their market-share and ultimately our hard work helps strengthen their brands. We are very pleased to offer these new market leader brands to the industry," said Edward Shulkin, GCP's President.

The addition of these gift card choices offers GCP customers an even wider variety of national merchants and retailers across the major gift card categories that are most desired for bulk purchase or corporate gift card programs.

GCP's Chief Operating Officer, Deb Merkin confirmed the popularity of these new additions. "Our customers are giving us great feedback about these new brands and our sales pipeline is already reflecting their great reception. 2011 has been a banner growth year for GCP and we are pleased to make this announcement early enough in the season to round out the strongest sales year in our history."

About GiftCard Partners

GiftCard Partners, Inc. is one of the nation's largest developers of corporate gift card programs; dedicated to growing their clients' B2B gift card business through innovative approaches in the incentive, loyalty, promotion, fundraising (Scrip), and affinity markets.

GiftCard Partners works with a broad range of leading brand companies as an out-sourced program management solution. Their clients' gift cards are placed in workplace safety programs, health and wellness programs, employee recognition, motivation and sales incentive programs, and customer rewards and loyalty programs. Some of their clients include CVS/pharmacy®, The Children's Place, AutoZone®, Nutrisystem®, SUBWAY®, Charming Shoppes (Lane Bryant®, Fashion Bug®, and Catherines®), 1-800-Flowers, and more.

About The Limited and Sun Capital Partners, Inc.

Based in Columbus, Ohio, The Limited, an affiliated portfolio company of Sun Capital Partners, Inc., is well-known as the store concept that began mall-based specialty retailing as we know it. Drawing on almost 50 years of presence in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed.  Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 265 companies worldwide with combined sales in excess of $40 billion since Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com and www.TheLimited.com.

SOURCE GiftCard Partners