Hires Popular Blogger to Make Gift Cards More Social

Dana Vento, founder of, joins as Social Media Manager, topping a series of moves to broaden company's social media presence.

Feb 13, 2013, 08:24 ET from

PITTSBURGH, Feb. 13, 2013 /PRNewswire/ --® , the online leader in gift cards, announces the addition of Dana Vento, a.k.a. Pittsburgh Frugal Mom and founder of, as new Social Media Manager and part of a growing team responsible for broadening the company's social media platform.

Vento spent the last several years creating a successful consumer education blog of her own, focusing on money saving tips, coupons, and contests to help consumers save. She built a solid readership, has a fan base of several thousand, and often gains media attention, both social and mainstream, for her practical advice on being frugal.

"One of our 2013 priorities is to significantly increase social media engagement," says, CEO, Jason Wolfe. "We already offer some of the best-in-class gift card services and have even more technology on the horizon. By bringing Ms. Vento on board, we're looking to interact with customers on more than just sales and fulfillment. We're excited about the energy she brings and the ideas already in the works." recently announced the hiring of Shelley Hunter, "Gift Card Girlfriend," who joined the company when acquired her website, Vento's social media expertise provides the perfect complement to Hunter's gift-focused content.

About® is the online leader in gift cards, corporate incentives, group gifts, and discount gift cards to hundreds of today's most popular retailers. is the exclusive website to offer payment association branded gift cards to over 4 million local retailers, including restaurants, apparel retailers, car washes and more.