Launches Local Direct Program with Discover®

Sep 10, 2012, 16:16 ET from

PITTSBURGH, Sept. 10, 2012 /PRNewswire/ -- Today announces the launch of the Local Direct Program, where local merchants can be listed on, the gift card "end cap" of the Internet. is giving the gift of business to local merchants by providing them with a branded gift card, that runs on the Discover network, which can be purchased and customized online.  

"We are excited to announce this new gift card program leveraging Discover®.  Discover has been a pleasure to work with and very innovative in their approach to new business.  Now, our users can buy gift cards that can be used at participating locations where Discover is accepted. We intend to have 200,000 local merchants signed up direct in the next 12 months.  We continue to be the specialists and leaders in online gift cards," says Jason Wolfe, CEO of

"This program is a further extension of our strong relationship with Adding this program to our suite of solutions provides more innovative choices for consumers and value to merchants," says Jeff Lewis, Director, Alternative Payments and Prepaid. 

About™ is the online leader in gift cards, corporate incentives, group gifts, and discount gift cards to hundreds of today's most popular retailers. is the exclusive website to offer payment association branded gift cards to over 4 million local retailers, including restaurants, apparel retailers, car washes and more.