Gifts novelty and souvenirs market 2022-2026: A descriptive analysis of parent market, five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Dec. 12, 2022 /PRNewswire/ -- The global gifts novelty and souvenirs market report is a comprehensive research that provides in-depth qualitative and quantitative intelligence. Technavio's analysts estimate a market share growth of USD 13.04 billion from 2021 to 2026 at a CAGR of 3.4% during the forecast period. Moreover, the growth momentum will accelerate. Europe will account for the largest share of the global market growth during the forecast period. Technavio has extensively analyzed 15 major vendors, including  American Greetings Corp, American Stationery Co Inc, Archies Ltd, Card Factory Plc, Cimpress Plc, Consortium Gifts Pvt Ltd, Enesco LLC, Ferns N Petals Pvt Ltd, funkypigeon.com Ltd, Hallmark Licensing LLC, Memorable Gifts, PersonalizationMall.com LLC, Redbubble Ltd, Scotts Highland Services Ltd. This research report aims to capture and analyze the trends, drivers, and challenges that are evolving in the market

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Technavio categorizes the global gifts novelty and souvenirs market as a part of the personal product's market, which covers products and companies engaged in the research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes. Growth of the global personal products market will be driven by factors such as increasing disposable income, rise in beauty consciousness, increasing popularity of online marketing, growing demand for organic personal and beauty care products, high demand for multi-purpose products, and adoption of advanced technologies.

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The global gifts novelty and souvenirs market is fragmented, and the five forces analysis covers–

• Bargaining power of buyers
• Threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• Interpretation of Porter's five forces model helps to strategize the business. For the entire details - buy the report!

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Segment overview

Technavio has segmented the market based on product, distribution channel, and region.

• The offline segment will grow at the highest rate during the forecast period. This distribution channel refers to the sales of products through specialty retail stores, hypermarkets, supermarkets, convenience stores, department stores, and other retail formats. Vendors are expanding their store operations at different locations. The growth of retail channels will increase the value sales of the market. These factors will drive the growth of the offline segment during the forecast period.

Geography overview

Based on geography, the global gifts novelty and souvenirs market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global gifts novelty and souvenirs market.

• Europe will account for 36% of the global gifts novelty and souvenirs market during the forecast period. The growth of the market in this region is attributed to factors such as the early penetration of the e-commerce market. Moreover, France, Germany, and the UK are the key countries for the gifts novelty and souvenirs market in Europe.

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Key factors driving market growth

• Technological advances, which lead to product innovation and premiumization, will drive the growth of the market during the forecast period.
• The availability of new and unique gift products will drive sales in the market. For example, digital and illuminated photo frames are becoming popular as gifts. There is also a high demand for advanced products that suit interiors of homes.
• Many vendors are constantly investing in R&D and innovation to sustain in the market. They are innovating products in terms of technology, features, and design.
• Customers are spending significantly on gifts, novelty items, and souvenirs, with the growing purchasing power and rising disposable income, which has increased the demand for premium gift items.

Recent trends influencing the market

• The growing demand for non-seasonal gifts is a trend in the market.
• The percentage of expenditure by consumers on gifts for occasions such as birthdays, anniversaries, and weddings has increased.
• Vendors are introducing non-seasonal gift products to meet the demands of consumers. For instance, vendors such as Hallmark Licensing, Disney, Card Factory, and American Greetings offer non-seasonal gifts.
• Vendors are also seeking ways to target customers that seek non-seasonal gifts such as friendship gifts or travel souvenirs.
• Thus, the demand for non-seasonal gifts will support the market during the forecast period. 

Major challenges hindering market growth

• The availability of alternate products and services is challenging the gifts novelty and souvenirs market growth. These products and services include electronic devices and online platforms for communication.
• Social media companies such as Facebook, Twitter, and Instagram enable users to post greetings and images through digital media. Electronic gadgets, such as smart watches, are used as gift items for festive seasons.
• Hence, the availability of alternatives poses a major challenge to the market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this gifts novelty and souvenirs market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the gifts novelty and souvenirs market between 2022 and 2026
• Precise estimation of the size of the gifts novelty and souvenirs market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the gifts novelty and souvenirs market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of gifts novelty and souvenirs market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

• 5.1 Market segments 
• Exhibit 25: Chart on Type - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Type - Market share 2021-2026 (%)

• 5.2 Comparison by Type 
• Exhibit 27: Chart on Comparison by Type
• Exhibit 28: Data Table on Comparison by Type

• 5.3 Offline - Market size and forecast 2021-2026 
• Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026 
• Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Type 
• Exhibit 37: Market opportunity by Type ($ million)

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 38: Chart on Product - Market share 2021-2026 (%)
• Exhibit 39: Data Table on Product - Market share 2021-2026 (%)

• 6.2 Comparison by Product 
• Exhibit 40: Chart on Comparison by Product
• Exhibit 41: Data Table on Comparison by Product

• 6.3 Souvenirs and novelty items - Market size and forecast 2021-2026
• Exhibit 42: Chart on Souvenirs and novelty items - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Souvenirs and novelty items - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Souvenirs and novelty items - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Souvenirs and novelty items - Year-over-year growth 2021-2026 (%)

• 6.4 Seasonal decorations - Market size and forecast 2021-2026
• Exhibit 46: Chart on Seasonal decorations - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Seasonal decorations - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Seasonal decorations - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Seasonal decorations - Year-over-year growth 2021-2026 (%)

• 6.5 Greeting cards - Market size and forecast 2021-2026 
• Exhibit 50: Chart on Greeting cards - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Greeting cards - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Greeting cards - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Greeting cards - Year-over-year growth 2021-2026 (%)

• 6.6 Other gift items - Market size and forecast 2021-2026
• Exhibit 54: Chart on Other gift items - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Other gift items - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Other gift items - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Other gift items - Year-over-year growth 2021-2026 (%)

• 6.7 Market opportunity by Product 
• Exhibit 58: Market opportunity by Product ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 60: Chart on Market share by geography 2021-2026 (%)
• Exhibit 61: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 62: Chart on Geographic comparison
• Exhibit 63: Data Table on Geographic comparison

• 8.3 Europe - Market size and forecast 2021-2026 
• Exhibit 64: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.4 North America - Market size and forecast 2021-2026 
• Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.5 APAC - Market size and forecast 2021-2026 
• Exhibit 72: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026 
• Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026
• Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026 
• Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 China - Market size and forecast 2021-2026 
• Exhibit 88: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.10 France - Market size and forecast 2021-2026 
• Exhibit 92: Chart on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on France - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on France - Year-over-year growth 2021-2026 (%)

• 8.11 Germany - Market size and forecast 2021-2026 
• Exhibit 96: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.12 UK - Market size and forecast 2021-2026 
• Exhibit 100: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 104: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 107: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 108: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 109: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 11.3 American Greetings Corp 
• Exhibit 111: American Greetings Corp - Overview
• Exhibit 112: American Greetings Corp - Product / Service
• Exhibit 113: American Greetings Corp - Key offerings

• 11.4 American Stationery Co Inc 
• Exhibit 114: American Stationery Co Inc - Overview
• Exhibit 115: American Stationery Co Inc - Product / Service
• Exhibit 116: American Stationery Co Inc - Key offerings

• 11.5 Archies Ltd 
• Exhibit 117: Archies Ltd - Overview
• Exhibit 118: Archies Ltd - Business segments
• Exhibit 119: Archies Ltd - Key offerings
• Exhibit 120: Archies Ltd - Segment focus

• 11.6 Card Factory Plc 
• Exhibit 121: Card Factory Plc - Overview
• Exhibit 122: Card Factory Plc - Business segments
• Exhibit 123: Card Factory Plc - Key offerings
• Exhibit 124: Card Factory Plc - Segment focus

• 11.7 Cimpress Plc 
• Exhibit 125: Cimpress Plc - Overview
• Exhibit 126: Cimpress Plc - Business segments
• Exhibit 127: Cimpress Plc - Key offerings
• Exhibit 128: Cimpress Plc - Segment focus

• 11.8 funkypigeon.com Ltd 
• Exhibit 129: funkypigeon.com Ltd - Overview
• Exhibit 130: funkypigeon.com Ltd - Product / Service
• Exhibit 131: funkypigeon.com Ltd - Key offerings

• 11.9 Hallmark Licensing LLC 
• Exhibit 132: Hallmark Licensing LLC - Overview
• Exhibit 133: Hallmark Licensing LLC - Product / Service
• Exhibit 134: Hallmark Licensing LLC - Key offerings

• 11.10 Memorable Gifts 
• Exhibit 135: Memorable Gifts - Overview
• Exhibit 136: Memorable Gifts - Product / Service
• Exhibit 137: Memorable Gifts - Key offerings

• 11.11 PersonalizationMall.com LLC 
• Exhibit 138: PersonalizationMall.com LLC - Overview
• Exhibit 139: PersonalizationMall.com LLC - Product / Service
• Exhibit 140: PersonalizationMall.com LLC - Key offerings

• 11.12 Sixty Stores Ltd 
• Exhibit 141: Sixty Stores Ltd - Overview
• Exhibit 142: Sixty Stores Ltd - Product / Service
• Exhibit 143: Sixty Stores Ltd - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 144: Inclusions checklist
• Exhibit 145: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 146: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 147: Research methodology
• Exhibit 148: Validation techniques employed for market sizing
• Exhibit 149: Information sources

• 12.5 List of abbreviations 
• Exhibit 150: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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