giggle enters baby care category with debut of Lotions & Potions

New clean and care collection is giggle's largest product launch in company history

Mar 09, 2016, 12:59 ET from giggle, Inc.

NEW YORK, March 9, 2016 /PRNewswire/ -- Specialty baby retailer giggle, inc. today unveiled its Lotions & Potions line, the brand's new collection of baby care and cleaning products, perfect for little ones and moms alike. The line fills a gap in the marketplace, offering new parents a complete line of baby care and cleaning products made in the USA formulated with safe, pure, gentle and earth-friendly ingredients that are free of artificial colors/fragrances, parabens, Phthalates and SLS/SLES. giggle's recognizable pops of color and cheerful patterns package the all-natural scented Sweet Rice Milk products.

"This is the most significant introduction of giggle-branded product in our company's 13-year history," said giggle CEO Beth Guastella. "Our customers want the best for their babies, particularly products that go on or near their baby's skin.  We felt the market was ready for our Lotions & Potions with a formula that was carefully developed, rigorously tested and thoughtfully designed using the same giggle criteria that our customers know and trust." 

Guastella went on to say "The collection gives giggle a tremendous opportunity to expand its distribution, while creating fresh avenues to interact with new and expectant parents.  This fierce combination of best-in-class product and consumer reach is truly a game changer for the brand."

Lotions & Potions will debut in giggle retail stores and beginning April 2016, and can be found in select Kohl's stores across the country in May 2016. Parents can soon find the line in select specialty retailers across the country.

Included in the Lotions & Potions collections:

  • bubble bath
  • shampoo & body wash
  • face & body lotion
  • sunscreen broad spectrum SPF 45
  • insect repellent
  • diaper rash cream
  • all-purpose wonder balm
  • baby bottle wash
  • toy & high chair cleaner
  • room & linen spray.

Lotions & Potions is safe and effective. The product was manufactured thoughtfully with the highest level of efficacy, with no animal testing, so parents can feel confident in their shopping and purchasing decisions. Visit for more information.

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Samantha Lacher/Jasmine Hampton

About giggle and Right Start:
giggle, Inc. is a trusted resource for today's design-conscious new parent with a commitment to SMART, CLEAN DESIGN + HAPPY through the giggle and Right Start brands. With retail stores around the United States, an extensive e-commerce business, a signature line of giggle baby products, giggle makes the transition to parenthood not only easier, but smarter. giggle's carefully curated products in categories including furniture, gear, clothing, toys, bedding, lotions & potions, gifts and more, help parents navigate first-time decisions. Right Start, a leading retailer of juvenile products for infants through toddlers, joined the giggle family in February 2016, with retail stores, an e-commerce business and exceptional strength in the travel gear and feeding categories. Together, the giggle, Inc. brands are committed to HEALTHY, HAPPY BABY. For more information, visit or

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SOURCE giggle, Inc.