NEW YORK, Dec. 14, 2010 /PRNewswire/ -- Gilt Groupe, Inc. today announced that David Zucker has been named Chief Marketing Officer. Mr. Zucker reports directly to Kevin Ryan, Founder and Chief Executive Officer. As the Chief Marketing Officer, Mr. Zucker will be responsible for the company's generation of demand across all channels, creative direction, overall brand position, research and analytics. Mr. Zucker succeeds Carl Sparks, who assumed the President position.
Mr. Zucker joined Gilt in November 2009 as the Vice President of Customer Marketing. In that role he built the company's demand generation, analytics, research, and CRM capabilities. In a short time he was able to double Gilt's membership base. In addition, he has architected a process and analytical approaches that will enable Gilt marketing campaigns to truly be different for each member resulting in relevant experiences for them, focused messaging for brand partners and at highly scalable returns for the business.
"In just one year, David has been able to make a significant contribution to the business and the customer experience," said Ryan. "Under his leadership Gilt has been able to lead the industry in personalization through the use of sophisticated data mining. As we continue to grow and expand at a very fast rate, personalization of the customer experience will become increasingly important and I am confident that David will continue to be instrumental in helping to drive the business forward in this new role."
Prior to joining the company, Mr. Zucker was the Global Director of Customer Relationship Management & Implementation at Dell Inc, where he led Dell's CRM and analytics efforts in the Business-to-Consumer (B2C), Small-Medium Business (SMB), enterprise, and public sectors. Before Dell, Mr. Zucker was the Vice President of CRM at Home Shopping Network (HSN). He joined HSN from Martha Stewart Living Omnimedia where he was AVP of Marketing, Analytics, and Internet Operations. Mr. Zucker also held a senior position at Priceline.com. Mr. Zucker holds a PhD in Economics and served as an adjunct professor at the University of South Florida and Rutgers University.
"Gilt Groupe has not only fundamentally changed the e-commerce experience for consumers but it has also caused marketers to rethink their online strategy," said Zucker. "I am very much looking forward to this new position which will allow me to play a greater role in creating a world-class experience for Gilt's members as well as our brand partners."
About Gilt Groupe, Inc.
Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.
SOURCE Gilt Groupe, Inc.