Gilt MAN Partners With Adrian Grenier and His Sustainable Lifestyle Platform "SHFT" to Curate Sale of Eco-Friendly Products

NEW YORK, June 1, 2011 /PRNewswire/ -- Gilt MAN, the men's web site from Gilt Groupe, Inc., an innovative online shopping destination, today announced that it has partnered with Adrian Grenier and SHFT, the sustainable lifestyle platform founded by the actor-filmmaker and film producer Peter Glatzer. SHFT offers a mix of culturally relevant video and written content, as well as a curated shop. The sale, "Sustainable Style: Adrian Grenier and SHFT," begins at 12:00pm ET today and will run through June 3rd at 12:00pm ET.

(Logo: http://photos.prnewswire.com/prnh/20110601/NY12246LOGO )

The sales consist of dozens of products, all handpicked by Adrian and Peter, including casual apparel from Nau, Simple shoes, Daniel Moyer Design longboards, Core Bamboo bowls, and tables from Alex Artless, in addition to eco-conscious vacation spots.

"Peter and I are thrilled to be participating with Gilt on this sale," Adrian said about the partnership with Gilt MAN. "It's validating to have been tapped by them, and we hope this is just the beginning of the SHFT/Gilt relationship."

"Gilt MAN is all about providing a highly curated selection of the best in men's clothing, gear, and more," said Tyler Thoreson, Head of Men's Creative and Editorial, Gilt Groupe. "We're incredibly excited to be working with Adrian and SHFT, both because guys can relate to his laid-back sense of style, and because we share his belief that sustainability and great design can go hand in hand."

To access the Adrian Grenier SHFT curated sale, please visit www.gilt.com/adrian.

To view the video of Adrian discussing his collaboration with Gilt MAN, log on to

http://www.youtube.com/watch?v=BtPf5PbroO0.  

About Gilt MAN:

Gilt MAN (www.Gilt.com), launched in October 2009, was the first in the flash-sales space to offer a dedicated entry point for male shoppers—curating a broad range of daily sales from apparel and lifestyle items to gadgets and sporting gear—and is the first to offer a dedicated voice, GILT MANual, an essential component to building member engagement and driving sales.

About SHFT:

SHFT is a sustainable lifestyle platform founded by actor-filmmaker Adrian Grenier and film producer Peter Glatzer. They curate the best designed sustainable choices and highlight the cultural shift taking place. SHFT offers a mix of culturally relevant video and written content, as well as a curated shop, presenting a modern, inspiring sustainable lifestyle. SHFT is proud to have just won two Webby Awards. The SHFT is happening. Check out SHFT.COM and engage with us.

SOURCE Gilt Groupe, Inc.