Gimbal, Inc., PlaceWise Media Partner to Deliver More Targeted and Personalized Offers to Shoppers Nationwide
PlaceWise Media to Leverage Industry-leading Gimbal App Publisher Ecosystem to Enhance User Engagement and Relevant Offers in Shopping Malls
Jun 22, 2015, 09:00 ET
SAN DIEGO and DENVER, June 22, 2015 /PRNewswire/ -- Gimbal, Inc., the leader in location and proximity-based mobile engagement, and PlaceWise Media, the largest provider of digital media services for the shopping center industry, today announced a partnership to provide Gimbal's proximity engagement services to PlaceWise's client base of mall properties. To better connect and engage with shoppers, PlaceWise will begin by installing Gimbal Proximity Beacons Series 21 across more than 60 premier malls and retail centers by the end of 2015.
The initial phase of deployment, which is already underway, includes 27 PlaceWise client properties. With Gimbal technology, PlaceWise adds beacons to its proximity marketing layer of Wi-Fi and geofencing capabilities. PlaceWise's private digital network of nearly 700 centers nationwide, currently exceeding 10 million monthly visitors, will be able to reach a broader audience of on-premise shoppers through all three components of mobile engagement.
With a complete hardware and software solution, Gimbal provides a means for brands and retailers to utilize physical or digital infrastructure to actively engage with opt-in users. Additionally, the Gimbal digital ownership model associated with its proximity beacons allows PlaceWise to deploy beacons and decide who can use them. This ownership opens up new revenue models, but also gives shoppers the security and protection they want and need.
"Gimbal has established the largest nationwide proximity network and is thrilled to continue to expand this network with innovative partners like PlaceWise Media," said Kevin Hunter, chief operating officer of Gimbal. "The deployment of Gimbal beacons in the retail space provides a huge opportunity for digital marketers and mall retailers to leverage our industry-leading app publisher ecosystem with expanded ways to reach consumers with relevant, personalized and proximate information."
In its new partnership with Gimbal, PlaceWise is focused on reaching shoppers throughout major malls and retail centers. Through both companies' respective audience insights and unique, first-party location data, Gimbal and PlaceWise Media's offerings align to deliver targeted and personalized content that better meet shoppers' needs. Advertisers will benefit from reaching shoppers at the very time they are most likely to convert.
"We're excited to expand this powerful, proximity-based beacon technology to our shopping center clients through our partnership with Gimbal," said Mort Aaronson, CEO, PlaceWise Media. "Gimbal has far and away more widely-used app publishers than any other beacon solutions provider, giving our clients' centers and our advertisers the immediate benefit of connecting with a larger number of relevant shoppers primed to buy."
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.gimbal.com for more information.
About Placewise Media
Based in Denver, PlaceWise Media is the leading provider of digital marketing services to retail destinations and the companies that own them. PlaceWise's advertising and data network includes nearly 700 malls and shopping centers and 1,400 grocery retailers nationwide. With 10 million monthly visitors and more than 200 million total page views annually, PlaceWise offers shopping centers, retailers and brands real-time access to active shoppers currently intending to purchase relevant products and services, as well as unique first-party shopper data to help clients better understand their target shoppers' intentions and make more informed business decisions. For more information visit www.placewise.com.
Gimbal is a trademark of Gimbal, Inc. iBeacon is a trademark of Apple. Bluetooth is a registered trademark owned by Bluetooth SIG, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.
SOURCE Gimbal, Inc.
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