Ginger Keyboard Introduces In-Keyboard Games and News Feed to Better Utilize Idle Time While Messaging

TEL AVIV, Israel, March 31, 2015 /PRNewswire/ --

Ginger, a leading mobile keyboard and writing enhancement app developer, introduced today "Entertain" for its Android keyboard, allowing users to play games and read the latest headlines without leaving their messaging interaction.

"Entertain" enables users to maximize their productivity by keeping them amused and informed while they participate in group and one-on-one messaging threads. 

Development for "Entertain" began following focus groups and internal data analysis that clearly presented high idle time during messaging interactions. Initially, "Entertain" will feature a mix of retro games like (Pong-like) Squash and Snake as well as newer games like 2048. These games will be available alongside content feeds featuring the latest headlines from top tier publications.

The release of "Entertain" follows last month's introduction of "Smart Bar", which allows the use of 3^rd party apps from within the keyboard, emphasizing Ginger's continued focus on innovation in mobile productivity by maximizing the entire keyboard experience to go beyond standard writing and typing features.

"Entertain" will be available as part of the popular Ginger Android Keyboard, which is available for free download in the Play Store, where it is one of the most popular apps in the productivity category. 

"'Entertain' demonstrates Ginger's mission to offer a more productive mobile experience," said Maoz Shacht, CEO of Ginger. "With users spending increasing amounts of time messaging, Entertain offers them the opportunity to leverage lost "idle" time, enhancing the mobile messaging experience."

About Ginger 

Ginger specializes in developing mobile keyboard and writing enhancement apps that enable everyone to quickly write high-quality, accurate messages. Ginger has developed the NLP platform (natural language processing), which is the foundation for its advanced text analysis applications. This platform lies at the core of all of Ginger's mobile, web-based and PC products, providing English corrections, editing options, context appropriate synonyms, translations that match the context and original meaning of the content. For more information, visit us at http://www.gingersoftware.com

Media Contact:

Matthew Krieger
GKPR for Ginger
[email protected]
+972-544-676-950

SOURCE Ginger