Ginseng UP, the 30-year old Beverage Company, Brings the Root of All Power Back Home

ROCKLEIGH, N.J., Sept. 7, 2011 /PRNewswire/ -- Since 1981, Ginseng UP has been on the lips of loyal followers throughout the Caribbean eager to get their daily dose of ginseng.  Ginseng, a botanical extract, has been a nutritional supplement in Asian diets for more than 6,000 years and is believed to boost energy, relieve stress and improve memory.

Now, after thirty years of popularity overseas, New Jersey-based Ginseng UP is preparing a full-scale, national launch here at home.  Packed with premium ginseng, Ginseng UP is an ideal choice for healthy consumers who want a drink that does more than quench their thirst but without the caffeine, high-fructose corn syrup, artificial stimulants, colors, flavors or preservatives found in other functional beverages.  

"With Ginseng UP, you get the best of both worlds," states Vish Ganpati, president of Ginseng UP Corporation. "By combining refreshing, all-natural fruits with the finest ginseng, we give consumers two good reasons to choose Ginseng UP: the taste, and the feeling you're doing something really good for yourself with every sip."  Ganpati goes on to say that the drink appeals in particular to adults who want a healthy drink based on pure ginseng, but with a natural fruit flavor.

Ginseng UP is marking its debut with the addition of a new, crisp Apple flavor.  Unlike highly sweetened apple drinks that are diluted apple concentrate, Ginseng UP is 96% real apple juice blended with a touch of sparkling water. The company has also designed new packaging for the American market that, while contemporary, graphically echoes the Asian origins of ginseng while expressing its benefits in a new tagline:  The Root of All Power.  

In addition to the new apple flavor, Ginseng UP comes in more than 10 other all- natural varieties - each one formulated to let the true flavor of the ingredients shine through.  Ginseng UP is sold in single serve and in four-packs of 12 ounce bottles. Ginseng UP is currently available at select ShopRite, Walgreens, Whole Foods Markets and Publix locations.

About Ginseng UP

Founded in 1981, Ginseng UP is a 100% natural, refreshing beverage packed with premium Ginseng. For more information on the full line of Ginseng UP flavors, please visit www.ginsengup.com.

MEDIA CONTACT:
Lisa Lazarczyk, laz pr 781-646-0667 or [email protected]

SOURCE Ginseng UP