NEW YORK, May 24, 2011 /PRNewswire/ -- Jewelry Marketing Company (JMC), a division of Gitanjali USA, a leading diamond jewelry manufacturer and wholesaler and one of the world's largest conglomerates of diamonds, jewelry, and lifestyle brands, will introduce a new corporate brand identity as the Aston Luxury Group (http://www.AstonLuxury.com). JMC is known for its innovation, world-class design and its brands, Affiance, PassionStone, REVV, Canadia, and soon to be launched, Love Universe.
The introduction of Aston will reinforce market leadership, creating a new level of attraction for the consumer through innovations in marketing, e-commerce, philanthropy and unique distribution of its products.
"The Aston Luxury Group will be the umbrella company for all of our current and future brand distribution in the USA," states Jon Mitchell, President of the Aston Luxury Group. "The corporate name change more accurately reflects our mission and focus on fine brands within an ever-changing business environment."
The rebranding effort will be led by Aston's newly appointed creative director, Jamison Ernest. Ernest is the founder of the New York City-based Yellow Fever Creative, an artistic studio with an international focus on art, music, fashion, film and new media in high-end and casual luxury markets. His past roles as creative director have included building and rebuilding brands in art, fashion, architecture, film and also jewelry. Ernest's career includes multiple creative accomplishments and is best known for his ownership of Brooklyn Beat Records and the Yellow Fever fashion label, which has attracted attention from Heidi Klum, Iman, and other celebrities.
"The rebranding is an important strategic move and is aligned with our organizational vision, particularly as we develop new product lines," continues Mitchell, "and as we continue to enjoy the type of significant growth that has been part of Gitanjali's 65-year history."
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SOURCE Gitanjali USA