LONDON, June 4 /PRNewswire/ -- With Father's Day fast approaching -- it falls on Sunday 20 June -- notonthehighstreet.com is today promoting its extensive range of Father's day gifts to family members looking to get dad something different they can really enjoy.
Following research conducted by Wakefield Research on behalf of Western Union, nearly half of fathers said they had pretended to like a Father's Day gift they received.
Of the fathers who responded to the telephone survey, about a third said that tools were given as the most predictable gift, 20% said they expected a tie, while another 20% think they'll get aftershave. Books and golf balls also ranked highly.
According to notonthehighstreet.com, an online marketplace founded in 2006 to bring together hundreds of creative small businesses, some of this year's most popular alternative gift ideas include cooking and gourmet gifts such as a hamper for foodie dads, matching father and son t shirt sets for young dads and barbeque accessories for summertime chef dads. Many gifts can be personalised.
A spokesperson for notonthehighstreet.com said, "With Father's Day just two weeks away now is the time for family members to get their thinking caps on about what to give their dad on the day. Boring and obvious gifts such as tools, ties and aftershave are out, while gifts personalised to dads' tastes are most definitely in."
"At notonthehighstreet.com we offer a range of personalised gifts to suit the personality of almost every kind of dad, with dedicated gift sections for the style-savvy, aspirational chef, outdoor enthusiast, music lover, sports lover and jet setter. With a great range of gifts to suit every kind of dad there's no reason for him to be feigning delight come present time on June 20th."
SOURCE Not On The Highstreet