GLō® Best Western Olive Branch Debuts in One of the Mid-South's Fastest Growing Markets

New 80-room hotel offers contemporary design, elevated amenities and convenient access to the Memphis-metro area's thriving business and leisure corridors

PHOENIX, Aug. 27, 2026 /PRNewswire/ -- BWH® Hotels, the global hospitality enterprise comprised of WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, today announced the opening of the GLō Best Western Olive Branch, a newly constructed 80-room hotel located in one of Mississippi's rapidly expanding communities. Located at 8853 Midsouth Drive in Olive Branch, Mississippi, the property brings the brand's signature concept to the area, offering business and leisure travelers a stay that balances comfort, convenience and social connectivity.

"GLō continues to redefine what travelers can expect from a suburban hotel, offering elevated yet accessible experiences in high-growth markets," said Amy Hulbert, Vice President of Boutique and Upscale Brands at BWH Hotels. "Olive Branch is a dynamic hub for logistics, healthcare and manufacturing, and this new property provides the perfect blend of contemporary design and character for those visiting the Memphis area. GLō Olive Branch delivers a fresh, approachable hospitality offering that reflects the energy and character of the region."

GLō Best Western Olive Branch features a modern, prototypical layout thoughtfully enhanced with curated artwork that pays homage to the region's local cultural destinations, creating a strong sense of place. Built to support both productivity and relaxation, the property offers a fitness center overlooking the outdoor pool, seamlessly connecting wellness with recreation. Guests will also enjoy a range of elevated outdoor amenities, including a pergola-shaded seating space, outdoor grilling stations and a welcoming fire pit designed for social gatherings and evening relaxation.

Strategically positioned in DeSoto County, GLō Best Western Olive Branch serves travelers drawn to both the region's economic vitality and cultural attractions. Located within the greater Memphis logistics ecosystem, the hotel offers convenient access to major employers and distribution networks while placing guests within an hour of Clarksdale's legendary blues music scene, southern culinary destinations, literary landmarks, Ole Miss athletics and youth sports tournaments. By serving a high-density suburban market, the property fills a critical gap in the existing hotel landscape, offering upscale accommodations without the congestion of an urban core.

The property is owned and operated by Yogi DeSoto Corporation and was built by Patel Construction. The group was attracted to the region's robust business development and thriving youth sports tourism sector.

"Olive Branch represents an exciting opportunity to bring a new hospitality offering to a dynamic community," said Managing Partner Chintu Patel. "We were drawn to the market's strong economic growth, expanding business landscape and increasing demand from travelers visiting the Memphis region. GLō's modern design, guest-focused amenities, and inviting social layout make it the perfect fit for guests looking for a fresh and elevated stay experience."

In addition to enjoying GLō's contemporary design and elevated amenities, guests can earn and redeem points through Best Western Rewards®, adding even more value to their stay. Members can enjoy more than just great rates – they can earn points that never expire and be redeemed for rewards ranging from free room nights at BWH Hotels properties worldwide, to airline flight miles and gift cards that can be used for future travel, shared with loved ones, or even donated to charitable organizations.

High-resolution property images are available here. For more expansion information, please visit our development website. To book a stay, please visit bestwestern.com.

About BWH® Hotels

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide. With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.

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SOURCE BWH Hotels