Glipsa Acquires justAd, Gains Ability to Create Dynamic, Interactive and Playable Ads

BERLIN, Sept. 11, 2017 /PRNewswire/ -- Glispa Global Group (Glispa), a leading independent mobile ad tech company, today announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units.

justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past "banner blindness syndrome", create real communication and improve KPIs. Over the past year, justAd's main business was in the playable ads arena, where most of biggest games and brands participated in its beta offering. A market veteran, most blue-chip brands have run campaigns with justAd on a global scale. (See video for examples of playable ads that were created by justAd and distributed by Glispa.)

"Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them has limited their use so far. justAd's solution solves this problem, and democratizes this technology for brands of all sizes," said Itamar Benedy, CEO at Glispa. "This acquisition represents one more step on our way to building a more comprehensive solution for our clients, and is a real game changer. We're very excited to fold this into our existing products and to begin rolling it out."

justAd's solutions will integrate into a variety of existing Glispa products including Glispa's native programmatic ad exchange Avocarrot as well as Glispa's performance network. It will also integrate with Glispa's proprietary Data Management Platform (DMP) to gather and provide high quality first party data and provide the most up-to-date consumer insights.

"I would like to thank all of our loyal customers that are working with us for such long time. We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now," Said Yariv Erel, co-founder and CEO of justAd. "This deal will allow us to take our platform to a whole new level, with much more innovation in it."

"We do not know of any other company big or small with such a unique combination of tech stack, data and now creative," said Tsvika Vagman, co-owner and CRO at justAd. "The joint offering is unique by enabling game developers and brands to choose between result driven models or, for the first time, the freedom to buy the creatives and to run them anywhere on their own."

Media Contact
Anna Parker
Hiltzik Strategies
[email protected]

About Glispa Global Group
Glispa Global Group is a mobile ad tech pioneer empowering clients to activate global audiences and move markets. Providing a full suite of technology-based services, Glispa partners with global advertisers, app developers and publishers, enabling them to reach their user acquisition and monetization goals.

The Glispa Performance Network (GPN) helps advertisers acquire high value users at scale, across thousands of publishers on a performance basis and enable advertisers to acquire users and maximize lifetime value.

Avocarrot, Glispa's native monetization platform for app developers, combines a programmatic exchange and a mediation solution in a single platform, making it a one-stop solution to boost ad revenue. Avocarrot covers high-impact formats such as native and video, while seamless integration with Glispa's proprietary DMP, the Glispa Audience Platform, allows developers to better analyze and target their audiences with actionable user profiles. Through its lightweight SDK, Avocarrot gives app developers transparency, customization, and complete control of their monetization strategy. 

Headquartered in Berlin with offices in Beijing, San Francisco, Tel Aviv, Athens and São Paulo, Glispa employs over 260 people in a multinational team representing 50 nationalities speaking 44 languages. To get started with Glispa, connect with us: http://www.glispa.com.

About justAd
justAd was founded in 2008, by Yariv Erel and Shahar Talmi. It is led today by Yariv Erel (CEO), Noam Shapira (VP R&D) and Tsvika Vagman (CRO). A creative ad tech company, justAd has customers in five continents from the leading agencies to the biggest publishers. Creative Factory, justAd's award winning ad creation product, is the platform of choice for rich media ads and especially playable ads. justAd's secret sauce revolves around getting smart insights from customers and transforming it into scalable technologies.

SOURCE Glispa Global Group

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