Glitter Magazine partners with York & Chapel as Digital Sales Agency of Record
A partnership to bridge the gap between brands and today's youth
SHELTON, Conn., Jan. 21, 2015 /PRNewswire/ -- York & Chapel has been working with Glitter Magazine, published by Globe New Media Inc., to develop the Glitter Universe of websites, mobile apps, social networks and mobile games. These channels tie together to form a cohesive and comprehensive network of media assets designed to help companies effectively connect with the young teen market.
An agency with a philosophy imperative to success in today's market, "Built for the world you woke up to today. Incredibly fast. Endlessly curious. Always social," York & Chapel will manage digital advertising and promotions media on all Glitter digital platforms from the website to apps and games.
"York & Chapel is delighted to work with Glitter Magazine to develop a robust media network capable of reaching this very important demographic and to do so using the right social and digital channels," says York & Chapel President, Dave Ho.
The partnership will provide fans and new readers of the magazine with multiple digital platforms to view their favorite content.
"I am so pleased to have this partnership with York & Chapel," says Nikki Fowler, CEO/publisher, Glitter Magazine. "This relationship will allow Glitter to reach even more of our audience, as studies have shown that teens and tweens are increasingly relying on their mobile devices for information. We are dedicated to empowering young women and this additional reach will help us to do so."
York & Chapel is a digital branding company that looks at the world through an ever-evolving technology filter – going beyond traditional website development, mobile applications and microsites to a place few agencies tread. Along with our social content marketing division Mash+Studio, we bring to life unique brand experiences that typically involve a social media element, merging brand attributes and consumer aspirations with what's hot and cool in culture. For our client partners, it's a complete solution from digital branding, original content and one-of-a-kind experiences that create meaningful and memorable moments with their time constrained, incredibly demanding, and infinitely social audiences. York & Chapel is a national agency with offices in New York, San Francisco, Vancouver and Shelton, CT. Mash+Studios is a 2014 CLIO grand prize winner for their work with Marc Jacobs/Coty on the Daisy Tweetshop promotion.
Founder and publisher/CEO Nikki Fowler, Glitter Magazine, For Girls Who Rock is an award-winning fashion, beauty and entertainment national publication for teens 13-18. Glitter is found on over 3000 newsstands nationwide and over 30 retail chains such as Target, Barnes & Noble, Wal-Mart and nationwide drugstores and supermarkets. Glitter is also carried by Nook for digital downloads and Over Drive for the Southeast Asia market. Glitter is found on the web at GlitterMagRocks.com and social networks under Glitter Magazine. The publication is on Instagram, Facebook and Twitter. You can follow Fowler on Twitter and Facebook.
For Advertisers interested in digital opportunities with Glitter Magazine, contact York & Chapel President Dave Ho at 203-283-5400, [email protected].
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SOURCE Glitter Magazine
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