Global $338 Billiion Online Advertising Market to 2024

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Apr 16, 2019, 10:15 ET

DUBLIN, April 16, 2019 /PRNewswire/ -- The "Global Online Advertising Market Report & Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The global online advertising market was worth US$ 200 Billion in 2018

Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment.

The market is projected to cross US$ 338 Billion by 2024, at a CAGR of 9% over the forecast period (2019-2024).

Market Drivers:

Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.

The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet's ever-increasing penetration across the globe, is providing a thrust to the market.

Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.

Several online startups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.

Key Questions Answered in This Report:

How has the global online advertising market performed so far and how will it perform in the coming years?
What are the key regions in the global online advertising market?
Which are the popular segments in the global online advertising market?
What are the various stages in the value chain of the global online advertising market?
What are the key driving factors and challenges in the global online advertising market?
What is the structure of the global online advertising market and who are the key players?
What is the degree of competition in the global online advertising market?

Key Topics Covered:

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.4 Market Estimation
2.5 Forecasting Methodology

3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends

4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 Global Online Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Market Breakup by Type
5.4 Performance of Various Regions
5.5 Market Performance by Type
5.5.1 Search Advertising Market
5.5.2 Display Advertising Market
5.5.3 Classified Advertising Market
5.5.4 Video Advertising Market
5.5.5 Others (Lead Generation, Rich Media, etc.)
5.6 Market Breakup by Industry
5.7 Most Visited Websites on the Internet
5.8 Market Forecast
5.9 Online Advertising Pricing Models
5.10 SWOT Analysis
5.11 Value Chain Analysis
5.11.1 Research
5.11.2 Content Development
5.11.3 Advertising Agencies
5.11.4 Online Advertising Media
5.11.5 Audience
5.12 Porters Five Forces Analysis
5.13 Key Challenges

6 Global Online Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players

For more information about this report visit https://www.researchandmarkets.com/r/bocyjd

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