Global $867.7 Million Dark Analytics Market by Component, Deployment Mode, Business Application, Vertical, and Region - Forecast to 2023
DUBLIN, July 20, 2018 /PRNewswire/ --
The "Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The dark analytics market is expected to grow from USD 278.3 million in 2018 to USD 867.7 million by 2023, at a CAGR of 25.5% from 2018 to 2023.
The dark analytics market is projected to witness significant growth during the forecast period, majorly driven by the rapid increase in data generated by organizations, the adoption of artificial intelligence, and machine learning technologies for dark data analysis, and increase in the deployment of dark analytics solutions. Increasing investments in dark analytics technology by SMEs is one of the opportunities for growth in the market.
A key restraining factor impacting the growth of the dark analytics market is the synchronization and integration of dark data.
The global dark analytics market has been segmented into component, deployment mode, business application, vertical, and region.
Based on component, the solutions segment is projected to lead the market from 2018 to 2023. The growth of the solutions segment can be attributed to the increasing adoption of dark analytics tools that include Apache Hadoop, IBM Watson, SAP HANA 2, Datumize Observer, and Microsoft Cognitive Services. These tools encompass features, such as video and sound analytics, computer vision, machine learning, and advanced pattern recognition.
Based on deployment mode, the on-premises segment of the dark analytics market is projected to grow at a higher CAGR during the forecast period as compared to the cloud segment. Rising security concerns and increasing regulations in the BFSI and healthcare sectors have led to the on-premises deployment of dark analytics solutions.
Based on business application, the marketing segment is projected to lead the dark analytics market from 2018 to 2023. Marketing is one of the most integral business applications of any organization. The marketing department strives to deliver high Return on Investment (RoI), based on effective marketing campaigns and expansion strategies to increase sales and expand business operations. Marketers are adopting dark analytics solutions to analyze unformatted/unstructured data collected from customers as well as organize data generated from online modes.
Based on vertical, the retail & e-commerce segment of the dark analytics market is expected to grow at the highest CAGR from 2018 to 2023. In the fast-growing digital era, customer behavior has transformed dramatically, which presents new opportunities for organizations to engage with their customers. Dark analytics solutions are applied at every stage of the retail process that includes predicting trends in popular products, forecasting demand and supply analysis, and identifying customer segmentation. The advent of digital media for online shopping has led to the generation of a large volume of data. The analysis of this dark data provides growth opportunities for retailers and assists retailers to strengthen their presence in the competitive environment.
North America is estimated to account for the largest share of the dark analytics market in 2018. Countries in the North American region are early adopters of dark analytics technology. In North America, various dark analytics startups are providing services to various industries. In addition, leading analytics and cloud service providers are based in this region. Dark analytics solutions are adopted by governments and large enterprises to improve their decision-making process. Key countries considered for market analysis in the North American region are the US and Canada.
Key players operating in the dark analytics market include IBM (US), SAP (Germany), Amazon Web Services (US), Micro Focus (UK), Dell EMC (US), Microsoft (US), AvePoint (US), Teradata (US), Symantec (US), Datameer (US), IRI (US), SAS (US), Commvault (US), Veritas (US), Cohesity (US), Datumize (Spain), SynerScope (Netherlands), Komprise (US), Lattice (US), Quantta Analytics (India), Zoomdata (US), Formcept (India), Globanet (US), Esdebe Consultancy (UK), and Levi, Ray & Shoup (US). These companies focus on the adoption of various growth strategies, such as new product launches, product enhancements, partnerships, and collaborations, to strengthen their positions in the market.
Key Topics Covered
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations
3 Executive Summary
4 Premium Insights
4.1 Attractive Opportunities in the Dark Analytics Market
4.2 North America: Market By Component
4.3 Europe: Market By Business Application
4.4 Asia Pacific: Market By Deployment Mode
4.5 Rest of the World: Market By Vertical
4.6 Market By Vertical & Region
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rapid Growth in Data Generated By Organizations Due to Increasing Adoption of Iot
5.2.1.2 Adoption of Artificial Intelligence and Machine Learning for Dark Data Analysis
5.2.1.3 Dark Data Solutions Enhancing Organizational Return on Investment
5.2.2 Restraints
5.2.2.1 Non-Uniformity of Data
5.2.3 Opportunities
5.2.3.1 Increasing Investments in Dark Analytics Technology By SMEs
5.2.4 Challenges
5.2.4.1 Limited Number of Affordable Dark Analytics Management and Consulting Firms
5.2.4.2 Presence of Skill Gap in the Market
5.3 Industry Trends
5.3.1 Introduction
5.3.2 Data Classification
5.3.3 Case Studies
5.3.3.1 Case Study 1: Globalia Implemented Datumize's Dark Analytics Solutions to Streamline Revenue and Service Level
5.3.3.2 Case Study 2: Etstur Used Datameer's Solutions to Personalize Customer Experience
5.3.3.3 Case Study 3: Airline Company Drives Sales and Increases Revenue Through Datumize's Solutions
5.3.3.4 Case Study 4: A Global Bank Used the Pendo Data Platform to Uncover Its Dark Data
6 Dark Analytics Market, By Component
6.1 Introduction
6.2 Solutions
6.3 Services
6.3.1 Consulting & System Integration
6.3.2 Training & Support
6.3.3 Managed Services
7 Market By Deployment Mode
7.1 Introduction
7.2 Cloud
7.3 On-Premises
8 Market By Business Application
8.1 Introduction
8.2 Marketing
8.3 Operations
8.4 Finance
8.5 Human Resources
9 Dark Analytics Market, By Vertical
9.1 Introduction
9.2 Retail & E-Commerce
9.3 BFSI
9.4 Healthcare
9.5 Travel & Hospitality
9.6 Government
9.7 Telecommunication
9.8 Others
10 Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Australia
10.4.3 Japan
10.4.4 Rest of Asia Pacific
10.5 Rest of the World
11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches
11.2.2 Business Expansions
11.2.3 Mergers & Acquisitions
11.2.4 Agreements & Partnerships
11.3 Market Ranking Analysis for the Dark Analytics Market
12 Company Profiles
12.1 IBM
12.2 SAP SE
12.3 Amazon Web Services
12.4 Micro Focus
12.5 Dell EMC
12.6 Microsoft
12.7 AvePoint
12.8 Teradata
12.9 Symantec
12.1 Datameer
12.11 IRI
12.12 SAS Institute
12.13 Commvault
12.14 Veritas
12.15 Cohesity
12.16 Datumize
12.17 SynerScope
12.18 Key Innovators
12.18.1 Komprise
12.18.2 Lattice
12.18.3 Quantta Analytics
12.18.4 Zoomdata
12.18.5 Formcept
12.18.6 Globanet
12.18.7 Esdebe Consultancy
12.18.8 Levi, Ray & Shoup
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