Global A2P SMS Market to 2025: High Rise In Mobile Based Banking, Healthcare Services, Retail & E-Commerce Transactional Services
DUBLIN, July 19, 2018 /PRNewswire/ --
The "A2P SMS Market (2017 - 2025) - Global Analysis and Forecasts by Type, by Application, by Business Model, by Vertical" report has been added to ResearchAndMarkets.com's offering.
A2P SMS market is expected to grow from US$ 44.12 Bn in 2017 to US$ 60.55 Bn by 2025 at a CAGR of 4.1% between 2018 and 2025. The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it.
Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and start enjoying the benefits of A2P SMS almost immediately. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support as well. Despite the opportunities presented to them, operators sometimes aren't capable to take advantage of A2P SMS. A2P SMS delivery and management is resources and time intensive but network operators would not prioritize it so high and invest in new technologies to take care of the above mentioned two factors.
The A2P SMS market is broadly classified into type, application, end user verticals and geography. The segmentation in this research study has been finalized post in-depth secondary research and extensive primary research. Also, we have studied the market segments offered by major players in this market, in order to understand widely used market-specific terminologies to represent any particular segment. Thus, we have incorporated outputs of this research and have come up with a final segmentation of the market.
Key Topics Covered:
1. Introduction
1.1 Scope of the Study
1.2 Research Report Guidance
2. Key Takeaways
3. A2P SMS Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Global A2P SMS Market - by Type
3.2.2 Global A2P SMS Market - by Application
3.2.3 Global A2P SMS Market - by Business Model
3.2.4 Global A2P SMS Market - by Vertical
3.2.5 Global A2P SMS Market - by Geography
3.3 Pest Analysis
3.4 A2P SMS Market - Ecosystem
4. A2P SMS Market - Key Industry Dynamics
4.1 Key Market Drivers
4.1.1 Ubiquitous Nature of the SMS Resulting In Direct Reach To the End Customer
4.1.2 Increase In the Number of Mobile Phone Subscribers Globally
4.1.3 High Rise In Mobile Based Banking, Healthcare Services, Retail & E-Commerce Transactional Services
4.2 Key Market Restraints
4.2.1 Impact On the Revenues of Telecom Operator's Due To the Increased Excavation of Grey Routes
4.2.2 Illegal Sim Farms Threatening the Revenues For A2P Players
4.3 Key Market Opportunities
4.3.1 Creation of Business As a Service Platform by A2P Messaging Vendors
4.4 Future Trends
4.4.1 Convergence With Ip Based Messaging
4.5 Impact Analysis of Drivers and Restraints
5. Global A2P SMS Market Analysis - Preferred Business Model
5.1 Communication As a Platform Service (Cpaas) Model
5.2 Technology Roadmap
5.3 Regulatory Overview and Limitations
5.4 Grey Route Traffic Estimates
5.4.1 Global Overview
5.4.2 Regional Overview
5.5 A2P SMS Firewall, and Revenue Assurance Platform Deployment by Mobile Operator
5.6 Regional A2P SMS Termination Average Pricing Analysis
6. A2P SMS - Global Market Analysis
6.1 Global A2P SMS Market Overview
6.2 Global A2P SMS Market Forecast and Analysis
6.3 A2P SMS Market - Market Analysis of Key Players, 2015
7. A2P SMS Market Revenue and Forecasts To 2025 - Types
7.1 Overview
7.2 Global A2P SMS Market Breakdown, by Types, 2017 & 2025
7.3 Traditional & Managed Messaging Services
7.4 Cloud Api Messaging Platform
8. Global A2P SMS Market Revenue and Forecasts To 2025 - Application
8.1 Overview
8.2 Global A2P SMS Market Breakdown, by Application, 2017 & 2025
8.3 Pushed Content Services
8.4 Interactive Services
8.5 Promotional Campaigns
8.6 Crm Services
8.7 Other Services
9. Global A2P SMS Market Revenue and Forecasts To 2025 - Business Model
9.1 Overview
9.2 Global A2P SMS Market Breakdown, by Business Model, 2017 & 2025
9.3 Small and Medium Enterprise
9.4 Large Enterprise
10. Global A2P SMS Market Revenue and Forecasts To 2025 - Vertical
10.1 Overview
10.2 Global A2P SMS Market Breakdown, by Vertical, 2017 & 2025
10.3 Bfsi Market
10.4 Media & Entertainment
10.5 Travel & Transport
10.6 Hospitality
10.7 Retail
10.8 Others
11. Global A2P SMS Market - Geographical Analysis
12. Industry Landscape
12.1 Merger & Acquisitions
12.2 Market Initiatives
12.3 New Developments
12.4 Investment Scenario
12.5 Others
13. Competitive Landscape
13.1 Competitive Product Mapping
14. A2P SMS Market, Key Company Profiles
Companies Mentioned
- Anam Technlogies
- Clx Communications Ab
- Dimoco Europe Gmbh
- Infobip Ltd.
- Trillian Group
- Tyntec Ltd.
- Syniverse Technologies, Llc
- Tanla Solutions Limited
- Twilio, Inc.
- Nexmo Inc
For more information about this report visit https://www.researchandmarkets.com/research/zwnjpn/global_a2p_sms?w=5
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