PALM BEACH, Florida, December 9, 2016 /PRNewswire/ --
The global advertising market is changing with technology. Now with the rising dominance of social media, the advertising market set to transform even further. According to a study by the ad agency Zenith, global advertising spend on social media is set to overtake newspapers in the next four years. Social media advertising is growing at 20 percent a year and by 2019 and will be worth $50.2 billion compared to $50.7 billion for newspapers. Moxian Inc. (NASDAQ: MOXC), Facebook Inc. (NASDAQ: FB), Yelp Inc. (NYSE: YELP), LinkedIn Corporation (NYSE: LNKD), Alibaba Group Holding Ltd (NYSE: BABA)
"Social media platforms have benefited from the rapid adoption of mobile technology, using it to embed themselves into their users' daily lives. For many users, social media is the focal point of their social lives as well as their main source of news. Social media ads blend seamlessly into the news feed, and are much more effective than interruptive banner formats, especially on mobile devices." The Zenith's report stated.
A small company in this sector Moxian Inc. (NASDAQ: MOXC) focuses on providing social marketing and promotion platforms to merchants who desire to promote their businesses through online social media. The company's products and services are designed to enhance the interaction between users and merchant clients by allowing merchant clients to study consumer behavior through data compiled from our database of users' activities. The company recently announced that it has entered into a strategic agreement Beijing Chinaums, a subsidiary of China UnionPay, to create a more effective mobile marketing solutions for bricks and mortar businesses.
James Tan, Chairman and Chief Executive Officer of Moxian Inc. said in a statement, "Our future looks brighter with the powerful combination of Moxian's integrated mobile social marketing platform and Chinaums' proprietary payment technologies, e.g., QuickPass, a contactless mobile payment platform launched by Chinaums' parent company UnionPay in December 2015. We are currently working closely with Chinaums to make our Moxian+ App more powerful and more attractive to merchants and users with enhanced payment functionalities. We also look forward to potentially developing similar relationships with other UnionPay subsidiaries and other leading enterprises to accelerate the growth of our merchant and user bases in the future."
The Moxian User App is a platform consisting of a proprietary virtual currency, social networking, and game center. Users can earn currency by playing games, and then use those coins to redeem prizes sponsored by Moxian and client merchants. This model is designed drive potential consumers to Moxian and merchants, and also provides merchants the opportunity to advertise and run marketing campaigns. Meanwhile, the Moxian Business App is an independent app through which Merchants are able to set up a store on the Moxian platform and push promotions via a variety of methods offered on the platform, as well as view business report customized to their own shop.
With more than 1.4 billion users and has over 900 million visits a day, Facebook Inc. (NASDAQ: FB), has built ways for advertisers to reach a diverse range of audiences on its social media platform. For example, its "ethnic affinity" marketing solution give brands a way to reach multicultural audiences with more applicable advertising. The company's policies strictly prohibit discriminatory uses of this solution and now included changes designed to better enable them to enforce these policies. The use of ethnic affinity will now be disabled during marketing ads that is identified as offering housing, employment of credit, and will offer more clarification and education by updating its policies to require advertisers to affirm that they will not engage in discriminatory on its platform.
Yelp Inc. (NYSE: YELP) connects users with local businesses by bringing word of mouth online and providing a platform for businesses and consumers to engage and execute. Its platform covers various local business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, auto, and others categories. The company provides free and paid business listing services to businesses of various sizes, as well as enabling businesses to deliver targeted search advertising to large local audiences through its Website and mobile app that help them engage with consumers.
Professional networking platform with over 467 million members in more than 200 countries and territories, makes LinkedIn Corporation (NYSE: LNKD) the largest social networking site focused on the working world. LinkedIn connects users in particular fields allowing members to create, manage, and share their professional identity online; build and engage with their professional networks; access shared knowledge and insights; and find business opportunities. Its products are sold through approximately two channels, an offline field sales organization, which engages with both large and small enterprise customers, as well as an online, self-serve channel, which includes enterprise customers and individual members purchasing subscriptions. After six months, Microsoft finally closed its $26.2 billion acquisition with LinkedIn.
One of the world's largest e-commerce company, Alibaba Group Holding Ltd (NYSE: BABA) will join forces with the largest wireless carrier in China, China Mobile Communications Corporation. This strategic partnership will help reinforce Alibaba's offerings in upcoming technologies, predominantly in the territory of internet-related services and information infrastructure. With the help of China Mobile, the company could seek new growth opportunities and expand into rapidly growing areas like Internet of Things and smart devices.
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