Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
Search
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News Releases view all

    • News in Focus
        • Browse News Releases

        • All News Releases
        • All Public Company
        • English-only
        • News Releases Overview

        • Multimedia Gallery

        • All Multimedia
        • All Photos
        • All Videos
        • Multimedia Gallery Overview

        • Trending Topics

        • All Trending Topics
    • Business & Money
        • Auto & Transportation

        • Aerospace, Defense
        • Air Freight
        • Airlines & Aviation
        • Automotive
        • Maritime & Shipbuilding
        • Railroads and Intermodal Transportation
        • Supply Chain/Logistics
        • Transportation, Trucking & Railroad
        • Travel
        • Trucking and Road Transportation
        • Auto & Transportation Overview

        • View All Auto & Transportation

        • Business Technology

        • Blockchain
        • Broadcast Tech
        • Computer & Electronics
        • Computer Hardware
        • Computer Software
        • Data Analytics
        • Electronic Commerce
        • Electronic Components
        • Electronic Design Automation
        • Financial Technology
        • High Tech Security
        • Internet Technology
        • Nanotechnology
        • Networks
        • Peripherals
        • Semiconductors
        • Business Technology Overview

        • View All Business Technology

        • Entertain­ment & Media

        • Advertising
        • Art
        • Books
        • Entertainment
        • Film and Motion Picture
        • Magazines
        • Music
        • Publishing & Information Services
        • Radio & Podcast
        • Television
        • Entertainment & Media Overview

        • View All Entertain­ment & Media

        • Financial Services & Investing

        • Accounting News & Issues
        • Acquisitions, Mergers and Takeovers
        • Banking & Financial Services
        • Bankruptcy
        • Bond & Stock Ratings
        • Conference Call Announcements
        • Contracts
        • Cryptocurrency
        • Dividends
        • Earnings
        • Earnings Forecasts & Projections
        • Financing Agreements
        • Insurance
        • Investments Opinions
        • Joint Ventures
        • Mutual Funds
        • Private Placement
        • Real Estate
        • Restructuring & Recapitalization
        • Sales Reports
        • Shareholder Activism
        • Shareholder Meetings
        • Stock Offering
        • Stock Split
        • Venture Capital
        • Financial Services & Investing Overview

        • View All Financial Services & Investing

        • General Business

        • Awards
        • Commercial Real Estate
        • Corporate Expansion
        • Earnings
        • Environmental, Social and Governance (ESG)
        • Human Resource & Workforce Management
        • Licensing
        • New Products & Services
        • Obituaries
        • Outsourcing Businesses
        • Overseas Real Estate (non-US)
        • Personnel Announcements
        • Real Estate Transactions
        • Residential Real Estate
        • Small Business Services
        • Socially Responsible Investing
        • Surveys, Polls and Research
        • Trade Show News
        • General Business Overview

        • View All General Business

    • Science & Tech
        • Consumer Technology

        • Artificial Intelligence
        • Blockchain
        • Cloud Computing/Internet of Things
        • Computer Electronics
        • Computer Hardware
        • Computer Software
        • Consumer Electronics
        • Cryptocurrency
        • Data Analytics
        • Electronic Commerce
        • Electronic Gaming
        • Financial Technology
        • Mobile Entertainment
        • Multimedia & Internet
        • Peripherals
        • Social Media
        • STEM (Science, Tech, Engineering, Math)
        • Supply Chain/Logistics
        • Wireless Communications
        • Consumer Technology Overview

        • View All Consumer Technology

        • Energy & Natural Resources

        • Alternative Energies
        • Chemical
        • Electrical Utilities
        • Gas
        • General Manufacturing
        • Mining
        • Mining & Metals
        • Oil & Energy
        • Oil and Gas Discoveries
        • Utilities
        • Water Utilities
        • Energy & Natural Resources Overview

        • View All Energy & Natural Resources

        • Environ­ment

        • Conservation & Recycling
        • Environmental Issues
        • Environmental Policy
        • Environmental Products & Services
        • Green Technology
        • Natural Disasters
        • Environment Overview

        • View All Environ­ment

        • Heavy Industry & Manufacturing

        • Aerospace & Defense
        • Agriculture
        • Chemical
        • Construction & Building
        • General Manufacturing
        • HVAC (Heating, Ventilation and Air-Conditioning)
        • Machinery
        • Machine Tools, Metalworking and Metallurgy
        • Mining
        • Mining & Metals
        • Paper, Forest Products & Containers
        • Precious Metals
        • Textiles
        • Tobacco
        • Heavy Industry & Manufacturing Overview

        • View All Heavy Industry & Manufacturing

        • Telecomm­unications

        • Carriers and Services
        • Mobile Entertainment
        • Networks
        • Peripherals
        • Telecommunications Equipment
        • Telecommunications Industry
        • VoIP (Voice over Internet Protocol)
        • Wireless Communications
        • Telecommunications Overview

        • View All Telecomm­unications

    • Lifestyle & Health
        • Consumer Products & Retail

        • Animals & Pets
        • Beers, Wines and Spirits
        • Beverages
        • Bridal Services
        • Cannabis
        • Cosmetics and Personal Care
        • Fashion
        • Food & Beverages
        • Furniture and Furnishings
        • Home Improvement
        • Household, Consumer & Cosmetics
        • Household Products
        • Jewelry
        • Non-Alcoholic Beverages
        • Office Products
        • Organic Food
        • Product Recalls
        • Restaurants
        • Retail
        • Supermarkets
        • Toys
        • Consumer Products & Retail Overview

        • View All Consumer Products & Retail

        • Entertain­ment & Media

        • Advertising
        • Art
        • Books
        • Entertainment
        • Film and Motion Picture
        • Magazines
        • Music
        • Publishing & Information Services
        • Radio & Podcast
        • Television
        • Entertainment & Media Overview

        • View All Entertain­ment & Media

        • Health

        • Biometrics
        • Biotechnology
        • Clinical Trials & Medical Discoveries
        • Dentistry
        • FDA Approval
        • Fitness/Wellness
        • Health Care & Hospitals
        • Health Insurance
        • Infection Control
        • International Medical Approval
        • Medical Equipment
        • Medical Pharmaceuticals
        • Mental Health
        • Pharmaceuticals
        • Supplementary Medicine
        • Health Overview

        • View All Health

        • Sports

        • General Sports
        • Outdoors, Camping & Hiking
        • Sporting Events
        • Sports Equipment & Accessories
        • Sports Overview

        • View All Sports

        • Travel

        • Amusement Parks and Tourist Attractions
        • Gambling & Casinos
        • Hotels and Resorts
        • Leisure & Tourism
        • Outdoors, Camping & Hiking
        • Passenger Aviation
        • Travel Industry
        • Travel Overview

        • View All Travel

    • Policy & Public Interest
        • Policy & Public Interest

        • Advocacy Group Opinion
        • Animal Welfare
        • Congressional & Presidential Campaigns
        • Corporate Social Responsibility
        • Domestic Policy
        • Economic News, Trends, Analysis
        • Education
        • Environmental
        • European Government
        • FDA Approval
        • Federal and State Legislation
        • Federal Executive Branch & Agency
        • Foreign Policy & International Affairs
        • Homeland Security
        • Labor & Union
        • Legal Issues
        • Natural Disasters
        • Not For Profit
        • Patent Law
        • Public Safety
        • Trade Policy
        • U.S. State Policy
        • Policy & Public Interest Overview

        • View All Policy & Public Interest

    • People & Culture
        • People & Culture

        • Aboriginal, First Nations & Native American
        • African American
        • Asian American
        • Children
        • Diversity, Equity & Inclusion
        • Hispanic
        • Lesbian, Gay & Bisexual
        • Men's Interest
        • People with Disabilities
        • Religion
        • Senior Citizens
        • Veterans
        • Women
        • People & Culture Overview

        • View All People & Culture

    • Explore Our Platform
    • Plan Campaigns
    • Create with AI
    • Distribute Press Releases
    • Report Results
    • Amplify Content
    • All Products
    • General Inquiries
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices
    • Hamburger menu
    • PR Newswire: news distribution, targeting and monitoring
    • Send a Release
      • ALL CONTACT INFO
      • Contact Us

        888-776-0942
        from 8 AM - 10 PM ET

    • Searching for your content...

      No results found. Please change your search terms and try again.

      News Releases

      view all
      Close menu
    • News
    • Products
    • Contact
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • 3 News in Focus
      • 5 Business & Money
      • 5 Science & Tech
      • 5 Lifestyle & Health
      • 1 Policy & Public Interest
      • 1 People & Culture
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • Explore Our Platform
      • Plan Campaigns
      • Create with AI
      • Distribute Press Releases
      • Report Results
      • Amplify Content
      • All Products
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • General Inquiries
      • Editorial Bureaus
      • Partnerships
      • Media Inquiries
      • Worldwide Offices
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      Close submenu (News in Focus) News in Focus
      • Browse News Releases
      • Multimedia Gallery
      • Trending Topics
      Close submenu (Business & Money) Business & Money
      • Auto & Transportation
      • Business Technology
      • Entertain­ment & Media
      • Financial Services & Investing
      • General Business
      Close submenu (Science & Tech) Science & Tech
      • Consumer Technology
      • Energy & Natural Resources
      • Environ­ment
      • Heavy Industry & Manufacturing
      • Telecomm­unications
      Close submenu (Lifestyle & Health) Lifestyle & Health
      • Consumer Products & Retail
      • Entertain­ment & Media
      • Health
      • Sports
      • Travel
      Close submenu (Policy & Public Interest) Policy & Public Interest
      • Policy & Public Interest
      Close submenu (People & Culture) People & Culture
      • People & Culture

      Global Agricultural Variable Rate Technology Market (2022 to 2027) - Growing Adoption of Technologically Advanced Equipment and Tools in the Agriculture Industry Presents Opportunities

      Research_and_Markets_Logo

      News provided by

      Research and Markets

      Jun 14, 2022, 10:30 ET

      Share this article

      Share this article


      DUBLIN, June 14, 2022 /PRNewswire/ -- The "Global Agricultural Variable Rate Technology Market by Offering (Hardware, Software, Service), Type (Fertilizer Vrt, Crop Protection Vrt), Crop Type, Application Method, Farm Size, Application Fit and Region - Forecast to 2027" report has been added to ResearchAndMarkets.com's offering.

      The global agriculture VRT market is estimated to be valued at USD 7.4 billion in 2022. It is projected to reach USD 13.7 billion by 2027, recording a CAGR of 13.2% during the forecast period. 

      Asia Pacific is projected to witness the grow at CAGR of 16.0%

      The Asia pacific region is projected to grow at the highest CAGR of 16.0% during the forecast period. The agriculture VRT market in each region has witnessed the development of many subsidiaries, business units, and research centers of key players and employs strategies to achieve strong research and distribution networks with regional players to withstand stiff competition and capture a significant market share.

      Asia Pacific is one of fastest-growing markets for agri-tech. It is one of the prospective markets for agriculture VRT, as it has large farmlands and a high population growth rate. Asia Pacific has an extensive land area, which comprises countries such as China, Japan, India, South Korea, and Australia. Population expansion in the region's developing countries is mounting pressure on the agriculture industry to increase productivity, fueling the demand for VRT. Drones to plant seeds, and spray pesticides and fertilizers are growing in popularity in the Southeast Asian country as it grapples with a labour shortage that worsened during the coronavirus pandemic, with restrictions on workers' movement.

      The map-based VRT segment dominates the market growing at a CAGR of 12.8%

      The map-based VRT segment is the most widely used application method of agriculture VRT across the globe. Map-based VRT is popular majorly due to its cost effectiveness and lack of skilled farmers for operating sensor based VRT. There is huge cost involved for the sensor based VRT which makes farmers hesitant for using sensor-based VRT. However in developed countries such as US, Canada there is increase in the adoption of sensor-based VRT.

      The variable rate hardware segment dominates the market with 50.4% of total market share in terms of value

      On the basis of offering, the variable rate technology is categorized into hardware, VRT service and VRT software. The huge investment in Hardware such as Guidance and steering system witness the largest market share. The guidance and steering systems have the highest application in advanced economies and on large farm holdings to improve agriculture productivity. Farmers can use various hardware devices to collect farm-related data, which would help them make better decisions and increase the productivity of their lands and crops.

      Rapid adoption of advanced technologies in agriculture variable rate to reduce labor cost

      The adoption of advanced technologies is helping farmers to cover a large area of their fields in less time and more efficiently. Agriculture variable rate is an advanced farming technique involving cutting-edge technologies that enable farmers to increase productivity and minimize labour costs. Remote sensing technology helps to monitor and manage land, water, and other resources. In the next 10 years, advanced technologies in agriculture variable rate are expected to gain momentum and reduce the need for and costs associated with manual labour.

      Key Topics Covered:

      1 Introduction

      2 Research Methodology

      3 Executive Summary

      4 Premium Insights
      4.1 Attractive Opportunities in the Agriculture Vrt Market
      4.2 Agriculture Vrt Market, by Type
      4.3 North American Agriculture Variable Rate Technology Market, by Region & Offering
      4.4 Agriculture Vrt Market, by Application Method
      4.5 Country-Wise Analysis of the Agriculture Vrt Market

      5 Market Overview
      5.1 Introduction
      5.2 Market Dynamics
      5.2.1 Drivers
      5.2.1.1 Rapid Adoption of Advanced Technologies in Agriculture Variable Rate to Reduce Labor Cost
      5.2.1.2 Improved Efficiency and Productivity Through Improved Crop Yields and Field Quality
      5.2.1.3 Increase in the Average Age of Farmers in Developed Countries
      5.2.2 Restraints
      5.2.2.1 High Costs of Agriculture Vrt Equipment
      5.2.2.2 Small Size of Landholdings and Limited Availability of Skilled Labor
      5.2.3 Opportunities
      5.2.3.1 Growing Adoption of Technologically Advanced Equipment and Tools in the Agriculture Industry
      5.2.3.2 Vrt Services Provided by Leading Market Players in Developing Economies
      5.2.4 Challenges
      5.2.4.1 Difficulty in Collecting and Analyzing Multiple Farm Data
      5.2.4.2 Lack of Standardization in the Agriculture Variable Rate Industry
      5.3 Impact of COVID-19 on Market Dynamics

      6 Industry Trends
      6.1 Introduction
      6.2 COVID-19 Impact on the Agriculture Vrt Market
      6.3 Value Chain
      6.3.1 Research and Development
      6.3.2 Hardware Component Providers
      6.3.3 Software Providers
      6.3.4 Service Providers
      6.3.5 Applications
      6.4 Supply Chain
      6.5 Technology Analysis
      6.5.1 Remote Sensing
      6.5.1.1 Active Remote Sensing
      6.5.1.2 Passive Remote Sensing
      6.5.2 Agriculture Drones/Unmanned Aerial Vehicles (Uavs)
      6.5.3 Internet of Things (Iot)
      6.6 Ecosystem
      6.7 Trends/Disruptions Impacting the Customer's Business
      6.8 Patent Analysis
      6.9 Trade Analysis
      6.10 Porter's Five Forces Analysis
      6.10.1 Intensity of Competitive Rivalry
      6.10.2 Threat of Substitutes
      6.10.3 Bargaining Power of Buyers
      6.10.4 Bargaining Power of Suppliers
      6.10.5 Threat of New Entrants
      6.11 Case Studies Analysis
      6.11.1 Use Case 1: Variable Rate Agriculture by Agco Using Internet of Things Technology
      6.11.2 Agjunction Helped Efarmers to Develop Affordable Autosteer for Farmers
      6.11.3 Use of IoT in Agriculture Vrt
      6.12 Regulatory Policies
      6.13 Key Conferences & Events in 2022-2023

      7 Agriculture Variable Rate Technology Market, by Offering
      7.1 Introduction
      7.2 Hardware
      7.2.1 Guidance and Steering Systems
      7.2.2 Flow and Application Control Devices
      7.2.3 Gps/Dgps Receivers
      7.2.4 Handheld Computers
      7.2.5 Yield Monitors
      7.2.6 Sensors
      7.2.6.1 Soil Sensors
      7.2.6.2 Nutrient Sensors
      7.2.6.3 Moisture Sensors
      7.2.7 Displays
      7.2.8 Others
      7.3 Vrt Software
      7.4 Vrt Service
      7.4.1 Farm Operation Services
      7.4.2 Integration and Consulting Services

      8 Agriculture Variable Rate Technology Market, by Type
      8.1 Introduction
      8.2 Fertilizer Vrt
      8.2.1 Urea Vrt
      8.2.2 Uan Vrt
      8.2.3 Nh3 Vrt
      8.2.4 Other Vrt
      8.3 Crop Protection Chemical Vrt
      8.4 Soil Sensing
      8.5 Seeding Vrt
      8.6 Yield Monitoring
      8.7 Irrigation Vrt
      8.8 Other Vrt Types

      9 Agriculture Variable Rate Technology Market, by Crop Type
      9.1 Introduction
      9.2 Cereals & Grains
      9.2.1 Corn
      9.2.2 Wheat
      9.2.3 Others Cereals and Grains
      9.3 Oilseeds & Pulses
      9.3.1 Soybean
      9.3.2 Cotton
      9.3.3 Others Oil Seeds and Pulses
      9.4 Fruits & Vegetables
      9.5 Others

      10 Agricultural Variable Rate Technology Market, by Application Method
      10.1 Introduction
      10.2 Map-Based Vrt
      10.3 Sensor-Based Vrt
      10.3.1 Active Optical Sensors
      10.3.2 Drone-Based Vrt
      10.3.3 Satellite-Based Vrt

      11 Agriculture Variable Rate Technology Market, by Farm Size
      11.1 Introduction
      11.2 Large Farms
      11.3 Mid-Sized Farms
      11.4 Small Farms

      12 Agriculture Variable Rate Technology Market, by Application Fit
      12.1 Introduction
      12.2 Fertilizer
      12.2.1 Specialty Fertilizers
      12.2.1.1 Specialty Compounds
      12.2.1.1.1 Nitrogen Compounds
      12.2.1.1.2 Phosphate Compounds
      12.2.1.1.3 Potash Compounds
      12.2.1.2 Water Soluble Fertilizers
      12.2.1.3 Enhanced Efficiency Fertilizers
      12.2.1.3.1 Slow and Controlled Release
      12.2.1.3.2 Nitrogen Stabilizers
      12.2.1.3.2.1 Nitrification Inhibitors
      12.2.1.3.2.2 Urease Inhibitors
      12.2.1.4 Micronutrients
      12.2.1.4.1 Non-Chelated Micronutrients
      12.2.1.4.2 Chelated Micronutrients
      12.2.2 Liquid Fertilizers
      12.2.3 Organic Fertilizers
      12.2.3.1 Biofertilizers (Biologicals)
      12.2.3.2 Manures
      12.2.4 Other Fertilizers
      12.3 Crop Protection Chemicals
      12.3.1 Herbicides
      12.3.2 Fungicides & Bactericides
      12.3.3 Insecticides
      12.3.4 Nematicide & Others
      12.4 Other Application Fit

      13 Agriculture Variable Rate Technology Market, by Region

      14 Competitive Landscape
      14.1 Overview
      14.2 Market Share Analysis, 2020
      14.3 Key Player Strategies
      14.4 Revenue Analysis of Key Players, 2018-2020
      14.5 Company Evaluation Quadrant (Key Players)
      14.5.1 Star
      14.5.2 Pervasive
      14.5.3 Emerging Leaders
      14.5.4 Participants
      14.5.5 Product Footprint
      14.6 Agriculture Variable Rate Technology Market, Startup/Small & Medium Scale Enterprise Evaluation Quadrant, 2020
      14.6.1 Progressive Companies
      14.6.2 Starting Blocks
      14.6.3 Responsive Companies
      14.6.4 Dynamic Companies
      14.7 New Product Launches and Deals
      14.7.1 New Product Launches
      14.7.2 Deals
      14.8 Market Ranking Analysis

      15 Company Profiles
      15.1 Key Players
      15.1.1 Deere & Company
      15.1.2 Trimble, Inc.
      15.1.3 Agco Corporation
      15.1.4 Topcon Corporation
      15.1.5 Cnh Industrial N.V.
      15.1.6 Kubota Corporation
      15.1.7 Hexagon
      15.1.8 Yara International Asa
      15.1.9 Sz Dji Technology Co. Changes Ltd.
      15.1.10 Valmont Industries Inc.
      15.1.11 Lindsay Corporation
      15.1.12 The Climate Corporation
      15.1.13 AG Leader Technology
      15.1.14 Agjunction
      15.1.15 Teejet Technologies

      16 Adjacent and Related Markets

      17 Appendix

      For more information about this report visit https://www.researchandmarkets.com/r/htxl4i

      Media Contact:

      Research and Markets
      Laura Wood, Senior Manager
      [email protected]

      For E.S.T Office Hours Call +1-917-300-0470
      For U.S./CAN Toll Free Call +1-800-526-8630
      For GMT Office Hours Call +353-1-416-8900

      U.S. Fax: 646-607-1907
      Fax (outside U.S.): +353-1-481-1716

      SOURCE Research and Markets

      Modal title

      Contact PR Newswire

      • Call PR Newswire at 888-776-0942
        from 8 AM - 9 PM ET
      • Chat with an Expert
      • General Inquiries
      • Editorial Bureaus
      • Partnerships
      • Media Inquiries
      • Worldwide Offices

      Products

      • Explore Our Platform
      • Plan Campaigns
      • Create with AI
      • Distribute Press Releases
      • Report Results
      • Amplify Content

      About

      • About PR Newswire
      • About Cision
      • Careers
      • Accessibility Statement
      • APAC
      • APAC - Simplified Chinese
      • APAC - Traditional Chinese
      • Brazil
      • Canada
      • Czech
      • Denmark
      • Finland
      • France
      • Germany
      • India
      • Indonesia
      • Israel
      • Italy
      • Japan
      • Korea
      • Mexico
      • Middle East
      • Middle East - Arabic
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Russia
      • Slovakia
      • Spain
      • Sweden
      • United Kingdom
      • Vietnam

      My Services

      • All New Releases
      • Platform Login
      • Data Privacy

      Do not sell or share my personal information:

      • Submit via [email protected] 
      • Call Privacy toll-free: 877-297-8921

      Contact PR Newswire

      Products

      About

      My Services
      • All News Releases
      • Platform Login
      • ProfNet
      Call PR Newswire at
      888-776-0942
      • Terms of Use
      • Privacy Policy
      • Information Security Policy
      • Site Map
      • RSS
      • Cookies
      Copyright © 2026 Cision US Inc.