Global Animation, VFX & Games Market 2017-2020: Market was Valued at US$ 254 Billion in 2017 and is Projected to Reach US$ 270 Billion by 2020

News provided by

Research and Markets

May 01, 2018, 12:00 ET

DUBLIN, May 1, 2018 /PRNewswire/ --

The "Global Animation, VFX & Games Industry: Strategies, Trends & Opportunities, 2018" report has been added to ResearchAndMarkets.com's offering.

The total value of global animation industry was US$ 254 billion in 2017 and is projected to reach US$ 270 billion by 2020.

The demand for animation, VFX and gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.

The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global animation, VFX and games production taking place in a globally distributed mode. Production work is becoming global with tax incentives, regional low labor costs and lower computing costs, which put pressure on companies to reduce costs and set up facilities in tax advantaged or low-cost regions. This is a model which is increasingly being tapped by content producers.

MARKET SIZE

Most of the segments in the animation industry are growing at the rate of 2% YoY. The spend on special effects as a percent of production cost is about 20%-25%. The traditional form of content viewership is giving way to a sharp increase in streaming video consumption. The size of streaming market for animation content was US$ 2.4 Billion in 2017 and is growing at an annual rate of 8%. The size of global video gaming industry was US$ 92 billion in 2017. Global eSports industry is growing at the rate of 30% YoY & is predicted to be a billion-dollar industry by 2019.

STRATEGIES, TRENDS, OPPORTUNITIES, GROWTH FACTORS

Global consumers are displaying a growing appetite for engaging, high-definition visual experiences. Moviegoers are demanding high quality productions with engaging visual effects and realistic animation and studios are including more animation and VFX shots into films. Consumers are consuming more immersive content across channels such as ultra-high-definition TVs, tablets and smartphones to head mounted devices.

Animation, VFX and games content is being consumed not only on Netflix, Amazon, Hulu and Twitch, but also on YouTube, Twitter and Facebook. With the growing internet penetration and access to multimedia devices, customers are spending more time on streaming digital content. Streaming video is the fastest growing segment distribution channel for animation and is witnessing double digit growth and the same is expected to continue for the next few years.

This growth is attributed to the exponential growth in the number of online video viewers throughout the world. Cloud computing is playing a key role in character rendering and modeling processes as cloud based rendering of animation films is more effective and efficient as it reduces the time and cost compared to traditional rendering.

Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers. The availability of low cost micro-payment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow. Artificial Intelligence and Machine Learning based techniques are being used for in-game analytics, customer acquisition, retention, cross sell, churn, classify player behavior etc.

Popular eSports tournaments have rich spectator interactions and immersive fan experiences for in-person and online viewers. Micro-segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning. China has become a leader in eSports and several tournaments are organized throughout the year with millions participating in both online and offline modes.

Key Topics Covered:

Global Animation & VFX Industry

History and Evolution
Industry Differentiators
Industry Characteristics

  • ANIMATION INDUSTRY SUPPLY CHAIN
  • ROLE OF TECHNOLOGY
  • MERCHANDISING OPPORTUNITIES
  • KEY CHANNELS FOR DISTRIBUTION OF ANIMATION CONTENT
  • COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS
  • RISKS FACED BY ANIMATION STUDIOS
  • DEMAND DRIVERS OF ANIMATION NDUSTRY
  • GLOBAL CHARACTERISTICS AND DRIVERS FOR SUCCESS

Global Animation & VFX Market Size & Opportunity
Global Animation Studios: Distribution and Capabilities

Animation & VFX Industry Segments

Market Segmentation

  • 2D ANIMATION
  • COMPUTER GENERATED IMAGERY (CGI)
  • VISUAL EFFECTS (VFX)
  • WEB ANIMATION
  • CORPORATE SERVICES

Market Opportunity for Computer Generated Imagery (CGI)

  • PRODUCING CGI ANIMATION
  • ADVANTAGES OF CGI ANIMATION
  • DISADVANTAGES OF CGI ANIMATION
  • INFLUENCE OF CGI ON CEL ANIMATION
  • CHALLENGES FOR CGI ANIMATION
  • CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS

Visual Effects (VFX)

  • VFX INDUSTRY CHALLENGES & OPPORTUNITIES

Stop Motion
Motion Capture
3D Animation Movies

  • KEY TRENDS, OPPORTUNITIES, FORECASTS

Global Video Games Industry

Key Trends in the Global Video Games Industry

  • VIDEO GAMES INDUSTRY STRUCTURE
  • CHANGING VIDEO GAME BUSINESS MODELS
  • ONLINE VIDEO GAMING BUSINESS MODELS
  • VIDEO GAMES INDUSTRY VALUE CHAIN
  • MOBILE GAMES INDUSTRY VALUE CHAIN

Key Opportunities & Strategies for the Global Video Games Industry

  • GAMES INDUSTRY COMPETENCIES & SKILLS
  • GUIDELINES FOR A GAMES STUDIO STRUCTURE
  • ARTIFICIAL INTELLIGENCE & BIG DATA ANALYTICS DRIVEN HYPER-PERSONALISATION FOR VIDEO GAMES
  • MACHINE LEARNING FOR IN-GAME ANALYTICS, USER ACQUISITION & RETENTION

Video Games Market Segments

  • MOBILE VIDEO GAMES SEGMENTS & GENRES

Global Video Games Market Size & Opportunity

  • CROSS OVER BETWEEN GAMES AND MOVIES

eSports Industry

Key Trends in the Global eSports Industry

  • ESPORTS INDUSTRY STRUCTURE
  • ESPORTS BUSINESS MODELS
  • ESPORTS INDUSTRY VALUE CHAIN

Key Opportunities & Strategies for eSports Industry
Global eSports Market Size & Opportunity

Forecasting Animation Content Demand

Animation Content demand from TV Channels in Europe
Animation Content demand from TV Channels in the US and Canada
Animation Content demand from TV Channels in Asia
Animation Content demand from TV Channels in South America
Animation Content demand from TV Channels in Rest of the World
Total Animation Content demand from TV Channels Worldwide
Size of the Global Animation Industry
Key predictions for the future

Animation & VFX Software Industry

2D Animation Software Market
Animation Workflow using 2D animation package
Analysis of key 2D Animation Softwares

  • HARMONY
  • STORYBOARD PRO
  • ANIMATION PAPER
  • MOHO
  • PENCIL2D
  • SYNFIG STUDIO
  • 3D Animation Software Market
  • INDUSTRY OVERVIEW
  • 3D ANIMATION SOFTWARE MARKET SEGMENTS
  • FREE ANIMATION SOFTWARES
  • PLUG-INS TO PRODUCTS

Analysis of key players in 3D Animation & VFX Software Market
Analysis of key 3D Animation & VFX Softwares

  • 3DS MAX
  • MOTIONBUILDER
  • BLENDER
  • CLARA.IO
  • FACESHIFT
  • HOUDINI APPRENTICE
  • iCLONE
  • iPi SOFT
  • MAKEHUMAN
  • MAYA
  • MIXAMO
  • POSER
  • TERRAGEN
  • SMARTBODY
  • BOATS ANIMATOR
  • DRAGONFRAME
  • 3D ANIMATION MARKET SIZE
  • 3D ANIMATION MARKET SEGMENTS

Japanese Anime Production Softwares

  • PROMINENCE OF 2D
  • RETAS - SOFTWARE FOR ANIME PRODUCTION
  • MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION

Proprietary 3D Softwares of Animation studios
Collaboration between Animation Studios and Software Firms

Animation & VFX Content Creation

Content Creation Workflow in 2D Animation

  • CONCEPTUALIZATION
  • PRE-PRODUCTION
  • PRODUCTION
  • POST-PRODUCTION

Content Creation Lead Time Calculation in 2D Animation

  • SCANNING AND FILTERING
  • INK AND PAINT
  • COMPOSITING AND DOPESHEET PREPARATION

Digital processing in 2D Animation

  • WORKFLOW PRECEEDING DIGITAL PROCESSING

Content Creation Workflow in 3D Animation

  • CONCEPTUALIZATION
  • PRE-PRODUCTION
  • PRODUCTION
  • POST-PRODUCTION
  • PARALLEL ACTIVITIES

Time Line of a Sample 3D production workflow
Animation Software usage in 3D Production Workflow
Animation Production Management

  • GOVERNANCE
  • TASK DIVISION AND PEOPLE ALLOCATION
  • TECHNOLOGY

Role of Cloud Computing in Animation & VFX Workflow

Audience Dynamics

Marketing Strategies for Animation Studios

  • MARKETING PROGRAM
  • PROFILING AND TARGETING THE RIGHT AUDIENCE

Strategies for Successful Animation Films

  • BEST PRACTICES IN CHARACTER DESIGN
  • LESSONS FROM PAST MISTAKES

Profile of a 3D Animation Studio: Pixar

  • PIXAR's TECHNOLOGICAL ADVANTAGE

Economics of Animation & VFX

Revenue break-up across distribution channels

  • STREAMING VIDEO

Marketing to Exhibition of Animation Content

  • MARKETING
  • LICENSING
  • MERCHANDISING
  • DISTRIBUTION
  • EXHIBITION

Economics of Animation Copyrights

  • DYNAMICS OF COPYRIGHTS

Guidelines for Setting up an Animation Studio

Investments Needed for Setting up an Animation Studio
Specialized Hardware and Software Investments
Leveraging Cloud Computing for Competitive Advantage

Managing an Animation & Games Studio

Key Issues of Concern
Formulating the long-term Strategy

Animation Content Outsourcing

Offshore Computer Animation Production

  • BUSINESS AND REVENUE MODELS

Drivers

Animation & VFX Industry in Europe

Winds of Change

  • DEMAND FOR TV CONTENT
  • FEATURE FILM INDUSTRY IN EUROPE
  • MARKETING AND MERCHANDISING

Collaboration among European Studios
Drivers for Success
Trends in Europe
Animation & VFX industry in Germany

  • SIZE OF ANIMATION INDUSTRY IN GERMANY
  • CHANGING STRATEGIES
  • KEY PLAYERS IN THE INDUSTRY

Animation & VFX industry in the UK

  • SIZE OF ANIMATION INDUSTRY IN THE UK
  • INDUSTRY SUCCESS
  • KEY PLAYERS IN THE INDUSTRY

Animation & VFX industry in Italy

  • SIZE OF ANIMATION & VFX INDUSTRY IN ITALY
  • KEY PLAYERS IN THE INDUSTRY

Animation & VFX industry in France

  • SIZE OF ANIMATION & VFX INDUSTRY IN FRANCE
  • KEY PLAYERS IN THE INDUSTRY

Animation & VFX industry in Spain

  • SIZE OF ANIMATION & VFX INDUSTRY IN SPAIN
  • KEY PLAYERS IN THE INDUSTRY

Animation & VFX industry in Denmark

  • KEY PLAYERS IN THE INDUSTRY

Animation & VFX Industry in USA

Key Trends

  • MARKET SIZE
  • CHALLENGES

Production and Post-Production Market

  • MARKET SIZE
  • KEY TRENDS

Animation Value Chain in the US

Asian Animation & VFX Industry

Establishment of Local Animation Industry
Early Trends in Animation Outsourcing to Asia

  • ANIMATION OUTSOURCING IN CHINA
  • ANIMATION OUTSOURCING IN INDIA
  • ANIMATION OUTSOURCING IN SOUTH KOREA
  • ANIMATION OUTSOURCING IN PHILIPPINES
  • ANIMATION OUTSOURCING IN TAIWAN
  • ANIMATION OUTSOURCING IN VIETNAM

Local Content Productions
Trend towards Co-Productions

  • CO-PRODUCTIONS IN JAPAN
  • CO-PRODUCTIONS IN CHINA
  • CO-PRODUCTIONS IN KOREA
  • CO-PRODUCTIONS IN INDIA
  • CO-PRODUCTIONS IN TAIWAN
  • CO-PRODUCTIONS IN PHILIPPINES
  • CO-PRODUCTIONS IN SINGAPORE
  • CO-PRODUCTIONS IN MALAYSIA

Popularity of Foreign Animation
Controversies Surrounding Foreign Animation

  • PHILIPPINES
  • SINGAPORE
  • KOREA
  • MALAYSIA
  • INDONESIA

Animation in Asian Societies

  • SUCCESSFUL BUSINESS MODELS

Animation Studios in Asia

Animation & VFX Industry in Africa

  • EGYPT
  • KENYA
  • ALGERIA
  • SENEGAL
  • ZIMBABWAE
  • NIGER
  • IVORY COAST
  • GHANA
  • CONGO
  • BURKINA FASO

Animation & VFX Industry in the Middle East

Emergence of the Middle East Animation Industry
Key Industry Trends

  • LOCAL CONTENT CREATION

Animation & VFX industry in United Arab Emirates

  • GOVERNMENT SUPPORT
  • INTERNATIONAL COLLABORATION

Dubai's first 3D Animated Feature Film
Animation & VFX industry in Saudi Arabia

  • GOVERNMENT SUPPORT
  • STRATEGIES FOR INDUSTRY GROWTH

Animation & VFX Industry in Japan

Key Trends

  • MARKET OVERVIEW
  • COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
  • OUTSOURCING TO OTHER COUNTRIES
  • SUCCESSFUL BUSINESS MODELS
  • CHALLENGES

Anime Exports

  • OVERSEAS INFLUENCE OF ANIME

Globally Successful Japanese Animes

  • THE POKEMON PHENOMENON

Japanese Anime Production Models

  • PROMINENCE OF 2D

Future Trends
Animation Studios in Japan

Animation & VFX Industry in South Korea

Emergence of the Industry
Functioning of Korean Animation Studios
Changing Business Models

  • GOING BEYOND SUBCONTRACTING
  • INVESTMENTS BY INDUSTRIAL GROUPS
  • CHANGES IN INDUSTRY STRUCTURE
  • SUCCESS IN OTHER COUNTRIES

Current State of the Industry

  • GOVERNMENT SUPPORT
  • COLLABORATION WITH OVERSEAS PARTNERS
  • KEY TRENDS
  • LOCAL CONTENT

Challenges
Market Opportunity

  • SIZE OF THE KOREAN ANIMATION INDUSTRY

Future Outlook
Animation Schools in Korea
Animation Studios in Korea

Animation & VFX Industry in Canada

Industry Drivers

  • ANIMATION FUNDING

Challenges
Strategies for Animation Studios in Canada
Data on Animation Studios in Canada

Animation & VFX Industry in Australia

Recent Movie Trends in Australia
Industry evolution and key Animation productions
Challenges
Government Support
Strategies for Animation Studios in Australia
Animation Studios in Australia
Animation Movies in Australia
Animation Schools in Australia
Profile of Animation Studios in Australia

Animation & VFX Industry in Argentina

Key Trends

  • LOCAL CONTENT

Animation Studios in Argentina
Argentina's first 3D Animated Feature Film
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Argentina
Data on Animation Studios in Argentina

Animation & VFX Industry in Brazil

Key Trends

  • LOCAL CONTENT

Animation Studios in Brazil
Brazil's first CGI Animated Feature Film
Brazil' first TV animation series
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Brazil
Data on Animation Studios in Brazil

Animation & VFX Industry in Colombia

Animation Studios in Colombia
Key Trends
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Colombia
Data on Animation Studios in Colombia

Animation & VFX Industry in South Africa

Key Trends
Animation Studios in South Africa
South Africa's first Animated Feature Film
South Africa's successful 3D Feature Film
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in South Africa
Data on Animation Studios in South Africa

Animation & VFX Industry in Mexico

Key Trends

  • LOCAL CONTENT

Recent Movie Trends in Mexico
Animation Studios in Mexico
Animation Schools in Mexico
Mexico's 3D Animated Feature Films
Government Support
Challenges
Industry Opportunities
Industry Drivers
Strategies for Animation Studios in Mexico
Data on Animation Studios in Mexico

For more information about this report visit https://www.researchandmarkets.com/research/7qrks8/global_animation?w=5

Media Contact:


Laura Wood, Senior Manager
[email protected]  

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets