Global Bottled Water Market 2015-2019 - What are the market opportunities and threats faced by the key vendors?

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Oct 12, 2015, 11:10 ET

DUBLIN, Oct. 9, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/jhq4b3/global_bottled) has announced the addition of the "Global Bottled Water Market 2015-2019" report to their offering.

The global bottled water market in terms of revenue and volume to grow at a CAGR of 7.40% and 6.18%, respectively, during 2014-2019.

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This report covers the present scenario and the growth prospects of the global bottled water market for 2014-2019. To calculate the market size, the report considers revenue generated from the retail sales of bottled water.

The market size is calculated based on revenue and volume. Based on products type, the global bottled water market can be classified into sparkling flavored, sparkling unflavored, still flavored, and still unflavored. The report also covers the segmentation of the market based on the sales of bottled water using various distribution channels such as supermarkets/hypermarkets, on-trade, independent retailers, and convenience stores.

As the popularity of bottled water increases worldwide, it has become imperative for governments to regulate the industry, because safe water is a critical public health issue. Under the Act, manufacturers are responsible for producing safe, wholesome, and truthfully labeled food products, including bottled water products. The Food and Drug Administration inspects the manufacturers to ensure that the bottled water is purified, processed, bottled, and transported under sanitary conditions. Companies need to meet all the procedures and regulations set by the Food and Drug Administration. Similarly, governments in many countries have started taking initiatives to ensure the safety of bottled water. This will help remove unethical practices in the industry and ensure the provision of safe and purified water. This trend will have both positive and negative influence on the market.

According to the report, the global average per capita consumption of bottled water in 2007 was 7.6 gallons, and it increased to 9.2 gallons in 2012. The increased prevalence of waterborne diseases and scarcity of tap water in many countries create a high demand for bottled water. In addition, bottled water is convenient because boiling water at home is time-consuming and is not energy-efficient. It also has consistent taste and quality, making it the preferred choice for travelers. Bottled mineral water is purified and fortified with dissolved minerals, thereby providing consumers with an added health benefit. The need to provide safe drinking water and the growing population in developing countries such as India and countries in the Middle East have made these countries favorable destinations for multinational bottled water manufacturers.

Further, the report states that bottled water companies are pressured to reduce their prices and offer competitive products to avoid losing market share.

Key vendors