ATLANTA, March 26, 2019 /PRNewswire/ -- Today, Pete Canalichio, a global authority on brand expansion, launched his new personal brand, BrandAlive. Through BrandAlive, Pete is on a mission to help brands become more alive in the hearts of the customers who experience them by:
- Helping companies write their brand story through compelling content
- Delivering inspiring platform talks and workshops
- Providing in-depth strategy consulting and practical useful tools
Pete considers it a privilege to use his experience in global brand licensing and expansion at admired organizations such as Coca-Cola and Newell Brands (formerly Newell Rubbermaid) to help his clients and their organizations reach their full potential. Of the launch, Pete says that "the past 10 years have been an extremely rewarding and successful time working with clients to build and expand their brands, and now I look forward to expanding my own brand and service offering."
Prior to earning his MBA from the Kenan–Flagler Business School at the University of North Carolina at Chapel Hill and starting his business career, Pete attended the U.S. Naval Academy and served in the Navy as an award-winning aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions. In 2018, Pete brought his message to an even wider audience through his Award-Winning book, Expand, Grow, Thrive, which achieved the #1 New Release ranking on Amazon. Pete also lends his expertise to Forbes and Entrepreneur as a contributing writer.
About BrandAlive: BrandAlive is a firm founded in 2019 by Pete Canalichio, a former Coca-Cola Executive and global authority on brand expansion. BrandAlive's mission is to help brands become more alive in the hearts of those that experience them through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. The depth of BrandAlive's marketing and branding content is far-reaching, but their expertise lies in helping brands come alive through brand expansion, extension, and licensing.
BrandAlive // petecanalichio.com