The global cloud-based DAM market is set to grow at a CAGR of 20.9% during the period 2016-2020.
DAM systems are software solutions that help manage enterprise digital content such as images, videos, texts, and audio files. Organizations can manage digital content through cloud-based DAM systems available on the Internet. Cloud-based solutions are cost-effective and flexible IT solutions with pay-per-use options. Vendors offer cloud-based DAM solutions to help companies manage digital content through a centralized IT environment.
DAM solutions now use analytical tools to manage digital assets in organizations. Digital content can be analyzed using analytical tools for key business decision-making process. Analytical solutions such as cloud-based content analytics and asset tracking solutions help organizations to manage large sets of data captured from mobile applications and smart connected devices.
According to the report, the increased use of mobile devices and software has helped organizations to create rich content. Organizations now rely on digital media for most of their functions. They are increasingly adopting office document solutions to generate rich media and create more compelling content. This is driving organizations to shift from static to dynamic documents.
Further, the report states that data privacy and security risks are major barriers to the adoption of cloud-services in organizations, especially in the public cloud.
Key questions answered in this report:
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?