DUBLIN, Dec. 10, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/kjp9h2/global) has announced the addition of the "Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015" company profile to their offering.
The Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading healthcare companies.
Fully revised and updated, the report provides details of co-promotion and co-marketing agreements from 2010 to mid 2015.
The report provides a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.
The report provides a detailed understand and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.
Revised and updated 12th edition, includes:
Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 includes:
In Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015, the available contracts are listed by:
Key Topics Covered:
Executive Summary
Chapter 1 Introduction
Chapter 2 Trends in co-promotion and co-marketing dealmaking
Chapter 3 Overview of co-promotion deal structure
Chapter 4 Overview of co-marketing deal structure
Chapter 5 Leading co-promotion deals
Chapter 6 Leading co-marketing deals
Chapter 7 Big pharma co-promotion and co-marketing deals
Chapter 8 Co-promotion agreement contracts directory 2010-2015
Chapter 9 Co-marketing agreement contracts directory 2010-2015
For more information visit http://www.researchandmarkets.com/research/kjp9h2/global
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets
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