DUBLIN, April 23, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/jcz54s/global_coding_and) has announced the addition of the "Global Coding and Marking Market 2014-2018" report to their offering.

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The analysts forecast the Global Coding and Marking market to grow at a CAGR of 4.68 percent over the period 2014-2018. One of the key factors contributing to this market growth is the increasing need for product identification and brand protection. The Global Coding and Marking market has also been witnessing the increasing competition between laser and TIJ techniques. However, the issues related to traceability of products could pose a challenge to the growth of this market.

The report, the Global Coding and Marking 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Asia, Europe, the Americas, and the ROW; it also covers the Global Coding and Marking market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The Global Coding and Marking market is witnessing better integration capabilities between the marking and coding products and the machinery used in production and packaging lines. This is helping vendors enjoy seamless integration across both the production and packaging lines. This helps the vendors to ensure that coding on the cases ties into the actual package. Thus, better integration capabilities is one of the emerging trends in the Global Coding and Marking market, and is expected to boost its growth during the forecast period.

According to the report, the Global Coding and Marking market is driven by many growth factors, one of which is the increasing need for product authentication and brand protection. The coding and marking on products helps users to have information about the authenticity of the products they are using. Furthermore, it helps manufacturers protect their brand against counterfeits in the market.

Further, the report states that despite the presence of the above drivers, the Global Coding and Marking market is confronted by some major growth inhibitors. Issues related to traceability of products is one of the major challenges faced by the market. Traceability issues are a major concern in the Food and Beverage and Pharmaceutical industries as well as in the distribution chains of the vendors of coding and marking products and services.

Key Topics Covered:

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Package Coding
08. Market Segmentation by Technology
09. Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series

Companies Mentioned:

• Diagraph Corp.
• Domino Printing Sciences plc
• Hitachi Industrial Equipment Systems Co. Ltd.
• ID Technology LLC
• Iconotech
• InkJet Inc.
• Markem-Imaje S.A.S.
• Matthews Marking Systems
• Paul Leibinger Inc.
• SATO America Inc.
• Squid Ink Manufacturing Inc.
• Universal Labeling Systems Inc.
• Videojet Technologies Inc.

For more information visit http://www.researchandmarkets.com/research/jcz54s/global_coding_and

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets