Global Content Marketing Software Market Forecast to 2023 - Increasing Use of Omnichannel Message for Enhancing Customer Experience
DUBLIN, Oct 10, 2018 /PRNewswire/ --
The "Content Marketing Software Market by Component (Software and Services), Content Type (Social Media, Blogs, Videos, Infographics), Organization Size (SMEs and Large Enterprises), Industry Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The global content marketing software market size to grow from USD 4.12 billion in 2018 to USD 9.59 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.4% during the forecast period.
Major growth drivers for the market include an increasing focus on personalized content, the growing adoption of data-driven content marketing strategy and omnichannel customer experience, and rising demand for analytics-based content marketing software.
Content marketing software helps marketers reduce the content creation time and create the personalize content for their audience. Marketers leverage these capabilities to enhance their customer experience. In the consumer-centric market, customer experience is crucial for retention of customers and to increase the brand loyalty. Content marketing software vendors also offer associated services to customers which help them to choose most effective content marketing strategy.
The report segments the content marketing software market by component, organization size, content type, industry vertical, and region. The software component is expected to dominate the market, while the services segment is expected to grow at a higher CAGR during the forecast period. Content marketing software and services are gaining popularity, as they empower enterprises to enhance their customer experience in a cost-effective manner.
The media and entertainment industry vertical has witnessed a large-scale adoption of content marketing software. Media and entertainment companies are increasingly adopting innovative marketing technologies to deliver enhanced customer experience and personalized content for meeting the changing customer expectations. Advanced technologies such as Artificial Intelligence (AI), analytics, and Machine Learning (ML) help marketers to streamline their marketing operations and deploy data-driven marketing strategies. The insights gained from the analytics-based method help marketers in creating an effective marketing content for their customers. The content marketing software heIps reduce the complexities faced by marketers while creating, publishing, and optimizing content. It also helps reduce the content creation and publishing time significantly.
North America is expected to hold the largest market size and dominate the content marketing software market from 2018 to 2023. The region has a high concentration of large multinational companies, which largely contribute to the growth of market. However, Asia Pacific (APAC) is expected to provide lucrative opportunities for content marketing software and services providers owing to the increasing marketing investments by several companies in the region.
End-users in some regions still prefer to use the traditional marketing methods instead of adopting new technologies due to financial and technological constraints. It could affect the adoption of content marketing software and associated services in Latin America.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Content Marketing Software Market
4.2 Market By Component
4.3 Market By Organization Size
4.4 Market Top 3 Industry Verticals and Regions
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement
5.2.1.2 Increasing Use of Omnichannel Message for Enhancing Customer Experience
5.2.2 Restraints
5.2.2.1 Lack of Skills of Marketers to Analyze Data From Multiple Sources
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Interactive Visual Content By Marketers
5.2.3.2 Rising Use of Advanced Technologies for Accelerating Content Production
5.2.4 Challenges
5.2.4.1 Selecting Right Content Marketing Strategy for Meeting Rising Demands of Customers
5.2.4.2 Lack of Skills and Time Constraints Hinder Marketers to Provide Quality and Meaningful Content Consistently
5.3 Industry Trends
5.3.1 Use Case 1: Skyword
5.3.2 Use Case 2: Kapost
5.3.3 Use Case 3: Contently
6 Content Marketing Software Market, By Component
6.1 Introduction
6.2 Software
6.2.1 Lead Generation
6.2.2 Brand Awareness
6.2.3 Customer Acquisition
6.2.4 Others
6.3 Services
6.3.1 Professional Services
6.3.1.1 Integration
6.3.1.2 Consulting
6.3.1.3 Training and Support
6.3.2 Managed Services
7 Content Marketing Software Market, By Organization Size
7.1 Introduction
7.2 Small and Medium-Sized Enterprises
7.3 Large Enterprises
8 Market By Content Type
8.1 Introduction
8.2 Social Media
8.3 Blogs
8.4 Videos
8.5 Infographics
8.6 Others
9 Content Marketing Software Market, By Industry Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Telecom and IT
9.4 Consumer Goods and Retail
9.5 Education
9.6 Media and Entertainment
9.7 Healthcare and Life Sciences
9.8 Travel and Hospitality
9.9 Government
9.10 Transportation and Logistics
9.11 Manufacturing
9.12 Others
10 Content Marketing Software Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Australia and New Zealand
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 South Africa
10.5.4 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Rest of Latin America
11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches and Product Enhancements
11.2.2 Business Expansions
11.2.3 Acquisitions
11.2.4 Partnerships
12 Company Profiles
12.1 Introduction
12.2 Oracle
12.3 Adobe
12.4 Salesforce
12.5 Hubspot
12.6 Alma Media
12.7 Curata
12.8 Newscred
12.9 Contently
12.10 Percolate
12.11 Sprinklr
12.12 Scribblelive
12.13 Pathfactory
12.14 Uberflip
12.15 Snapapp
12.16 Onespot
12.17 Skyword
12.18 Kenscio
12.19 Divvyhq
12.20 Scoop.IT
12.21 Brandmaker
12.22 Mintent
12.23 Kapost
12.24 Wedia
12.25 Vendasta
12.26 Annex Cloud
For more information about this report visit https://www.researchandmarkets.com/research/ftmxqb/global_content?w=5
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