The global content recognition market to grow at a CAGR of 28.53% during the period 2017-2021.
Global Content Recognition Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.
One trend in the market is increasing use of content recognition in TVs. The growing popularity of content recognition technology has encouraged TV manufacturers, such as LG Electronics and Samsung Group, to incorporate the technology into their products. These companies are working in collaboration with content recognition technology developers, such as Audible Magic, Civolution, Cognitive Networks, and Gracenote, to provide a content recognition technology experience to users.
According to the report, one driver in the market is increase in demand for an interactive and personalized TV viewing experience. Content recognition technology helps TV operators gain a better understanding of the type of content users are interested in viewing. The technology offers users a more interactive and personalized TV viewing experience. Operators are providing users with built-in push apps that are relevant to the content they view. The feature directs users to related e-commerce and information portals, depending on customers' preferences. It also provides users with extended information related to shows, movies, or events they watch.
Further, the report states that one challenge in the market is privacy issues. Voice and image data stored for recognition is tagged to individuals. The files stored in the cloud can be used to reveal a person's identity and trace voice communications and movements of the individual. The information can be used for mass surveillance without the person's permission. Speech recognition and other technologies, which are used for telecom geolocation and data retention, are potentially privacy-invasive and expose customers to a wide range of problems. These problems may be related not only to the right to privacy but also other human rights and the right to freedom, such as the freedom of expression and freedom of movement.