The global cookies market is projected to grow at a CAGR of 7.37% during the forecast period (2020-2025).
The increasing number of consumers shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which continue supporting the growth of cookies market, globally. Moreover, product innovations, owing to health and wellness concerns, are changing the market dynamics, globally. An increase in new product offerings by vendors, using new flavors, safe ingredients, and packaging has attracted the consumer interest for cookies.
Key Market Trends
Increasing Demand for Healthy Cookies
Healthy cookies segment includes gluten-free, free from, organic, low-sugar, low-fat, low-carb, and high-fiber digestive cookies. The increasing popularity of clean-labeled cookies is expected to change the market dynamics, as more bakeries are working on certification from the NonGMO Project. It is also working on a gluten-free line, low-sugar, and low-carb line. The rising popularity of low carb and low sugar diet in developed economies, like the United States, is driving the sales of low sugar and low carb cookies. For instance, in 2018, Keto-friendly cookie start-up Fat Snax launched high fat, low-carb cookies and is selling it through 740 Vitamin Shoppe Stores in United States.
Europe Dominates the Global Market
The market is dominated by Europe, followed by North America. Countries like Italy and Spain lead the market demand for cookies in Western Europe. Globally, the United States, India, and China are reported to be the bigger markets for cookies, with high per capita demand. While the developed regions of North America and Europe hold the majority of market share, the growth in these regions clearly lags behind compared to the projected market growth in developing countries. Asia-Pacific represents the fastest growing market for cookies, given the increasing urbanization and growing disposable income among consumers.
Major companies in the cookie market are relying on flavor, format, and packaging innovation to maintain their competitive position, regionally. Market leaders like Mondelz International, Inc have continued their investment in brand creation and product innovations, to keep up the brand loyalties. In each region, the market is characterized by the presence of several local players and very few large players. New product innovations, launches, and expansions in the market, key players are trying to gain a competitive advantage over the other players. Some of the major key players in the cookies market, globally include Mondelez International, The Kellogg Company, Parle Products, Grupo Bimbo, S.A.B. de C.V., Campbell Soup Company, Britannia Industries Ltd, Kraft Foods, among others.
Key Topics Covered
1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Force Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION 5.1 By Type 5.1.1 Plain and Butter-based Cookies 5.1.2 Chocolate-based Cookies 5.1.3 Other Cookies 5.2 By Distribution Channel 5.2.1 Hypermarkets/Supermarkets 5.2.2 Convenience Stores 5.2.3 Specialist Retailers 5.2.4 Online Retailers 5.2.5 Other Distribution Channels 5.3 Geography 5.3.1 North America 184.108.40.206 United States 220.127.116.11 Canada 18.104.22.168 Mexico 22.214.171.124 Rest of North America 5.3.2 Europe 126.96.36.199 United Kingdom 188.8.131.52 Germany 184.108.40.206 France 220.127.116.11 Russia 18.104.22.168 Italy 22.214.171.124 Spain 126.96.36.199 Rest of Europe 5.3.3 Asia-Pacific 188.8.131.52 India 184.108.40.206 China 220.127.116.11 Japan 18.104.22.168 Australia 22.214.171.124 Rest of Asia-Pacific 5.3.4 South America 126.96.36.199 Brazil 188.8.131.52 Argentina 184.108.40.206 Rest of South America 5.3.5 Middle East & Africa 220.127.116.11 South Africa 18.104.22.168 Saudi Arabia 22.214.171.124 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 Mondelez International 6.4.2 The Kellogg Company 6.4.3 Campbell Soup Company 6.4.4 Parle Products 6.4.5 General Mills, Inc. 6.4.6 United Biscuits 6.4.7 Grupo Bimbo, S.A.B. de C.V. 6.4.8 Pepsico, Inc. 6.4.9 Kraft Foods 6.4.10 Britannia Industries Ltd.