SAN FRANCISCO, Dec. 17, 2013 /PRNewswire/ -- Global creative agency ATTIK (http://attik.com) is finishing 2013 on a very strong note according to its CEO Ric Peralta. "In many ways, 2013 has been a rebuilding year for us," he began. "We will have a lot to celebrate as new client works debut on all media platforms in key markets worldwide early in the new year. Meanwhile, we are savoring some of our best achievements from the past 12 months which are bound to help us continue producing breakthrough creative and results for our clients."
Most recently, ATTIK's co-founder and executive creative director Simon Needham, together with brand strategist Brady Ambler and their colleagues, were invited by the leaders behind GivingTuesday—the movement now in its second year focused on making the Tuesday following Cyber Monday a national day of giving—to contribute to its social media strategy and promotions. In its deliverables, ATTIK honed-in on the idea of equating #UNselfie with being unselfish, and translated that into key messages and visuals provided to GivingTuesday and its 10,000 partner organizations. Using ATTIK's social media plan and elements, GivingTuesday reached over 3.3 million people on Twitter alone.
"The #UNselfie concept unleashed a movement of giving commitments across the world for GivingTuesday," said Zain Habboo, Director of Digital Strategy for the United Nations Foundation. "ATTIK's images inspired our community to take the #GivingTuesday #UNselfie to its next level. More than 7,000 #UNselfie's were created across social media platforms. Having beautiful graphics to add to the concept helped ignite #UNselfie behavior everywhere."
To learn more about #GivingTuesday, please visit http://givingtuesday.org.
In October, ATTIK announced the addition of a new wave of premier digital talents. These key hires included a new digital creative director, two senior interactive producers, a digital account supervisor and a senior digital account manager. This year, the agency has also added a new planning director, project manager, office/HR manager, new business director and associate and other key team-members.
Adding to its output for the likes of automotive industry innovators Scion and Lexus, ATTIK has also landed prestigious new clients Beulah London, the Churchill Club, and others in the fashion, high-tech, architectural development and construction, and business-to-business sectors. And for the second straight year, Peralta himself is serving as a judge for the global FWA Site Of The Year (SOTY) competition.
"There is no better way to get a sense of where online innovation is occurring than by visiting TheFWA to see what sites have been chosen to be honored," Peralta said. "The daily selections are consistently amazing, and each one deemed worthy of Site of the Month is really the cream of the crop, worldwide. Judging those 12 sites against one another and deciding which is best alongside so many creative industry leaders is a privilege, as well as being extremely educational."
Continuing, Peralta added, "Taking all of these developments into account, and many others happening by virtue of our growing roster of talents, we are in great position to help our clients harness innovation to set themselves apart. We cannot wait to see what the new year brings."
About ATTIK
ATTIK (http://attik.com) is part of the Dentsu Aegis Network focused on developing integrated advertising, digital and branded experiences. Specifically, the agency's expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories. For inquiries, please contact CEO Ric Peralta ([email protected]) at +1-415-284-2600.
NOTE TO EDITORS: Please visit this link to view/download images to accompany this story: http://bit.ly/ATTIK13
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Simon Needham
http://www.profnetconnect.com/simon_needham
Ric Peralta
http://www.profnetconnect.com/ric_peralta
SOURCE ATTIK
Share this article