Global Cross-Border B2C E-Commerce 2015: Global Cross-Border B2C E-Commerce Growing at Double-Digit Rates

Aug 31, 2015, 01:10 ET from Research and Markets

DUBLIN, Aug. 28, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Global Cross-Border B2C E-Commerce 2015" report to their offering.

Cross-border B2C E-Commerce is expanding worldwide. It is projected to see accelerating growth rates until 2017 and then decline slightly, while still maintaining double-digit growth figures. Global online shoppers are motivated to buy directly from foreign online merchants due to better product availability and prices, while among the major hindrances to cross-border purchases are customs charges, higher shipping costs and longer delivery times. Clothing and footwear succeeded as the product category most purchased by cross-border online shoppers across all global regions last year.

Asia-Pacific is predicted to become the largest region in global cross-border online retail, reaching a share of approximately 40% of all cross-border sales in the next years. China is an important country for both cross-border online imports and exports. Close to a third of active online shoppers in China have made purchases across borders, and China-based E-Commerce marketplace AliExpress of Alibaba Group is a popular destination for online shoppers in countries such as Brazil, Russia and others. Alibaba's competitor also strives to participate in the cross-border boom, having opened a global marketplace for overseas merchants to sell to China and having launched a website targeting Russian online shoppers.

Cross-border online shoppers in Canada and Latin America last year primarily targeted US online retailers. The most popular way of engaging in cross-border trade for the companies from the USA was through marketplaces such as Amazon. Amazon reported that, in 2014, cross-border sales volume of sellers on its marketplace nearly doubled. Online merchants from the UK are popular targets for cross-border online shoppers worldwide as well, with cross-border shipping accounting for nearly a quarter of online orders dispatched from the UK at the end of 2014. Generally, cross-border online shopping was more intense between the EU member states than between the EU countries and non-EU countries, but EU authorities are undertaking efforts to further spur cross-border online shopping, seeing the benefits both for consumers and the businesses.

Key Questions Answered:

- How is cross-border B2C E-Commerce developing around the world?

- Which countries are most targeted by cross-border online shoppers?

- How high is cross-border online shopper penetration in various countries?

- What product categories are most purchased in cross-border B2C E-Commerce?

- Which cross-border strategies are employed by the major online retailers?

Companies Mentioned


- AliExpress

- Alibaba

- Amazon

- Apple

- Casino Guichard-Perrachon S.A.


- Dogeared

- eBay

- esco PLC

- FedEx

- Fly London

- Harper's Bazaar


- Kirkland Signature & Unisa

- Liberty Interactive Corporation

- Macy's Inc

- Otto GmbH & Co KG

- PayPal

- Rakuten

- S.Oliver

- Suning Commerce Group Co. Ltda

- Tmall


- Ulmart

- Wal-Mart

For more information visit

Media Contact:

Laura Wood, +353-1-481-1716,


SOURCE Research and Markets