Global Digital Advertising and Marketing Industry

NEW YORK, July 15, 2020 /PRNewswire/ --  Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$322.5 Billion in the year 2020, is projected to reach a revised size of US$640.2 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027.Display, one of the segments analyzed in the report, is projected to grow at a 12% CAGR to reach US$350.6 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 9% CAGR for the next 7-year period. This segment currently accounts for a 44.3% share of the global Digital Advertising and Marketing market.

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The U.S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 13.9% CAGR for the Period of 2020-2027 The Digital Advertising and Marketing market in the U.S. is estimated at US$87.1 Billion in the year 2020. The country currently accounts for a 26.99% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$139.3 Billion in the year 2027 trailing a CAGR of 13.9% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.9% and 8.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR while Rest of European market (as defined in the study) will reach US$139.3 Billion by the year 2027.

Other Modes/Formats Segment Corners a 6.6% Share in 2020

In the global Other Modes/Formats segment, USA, Canada, Japan, China and Europe will drive the 4.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$16.1 Billion in the year 2020 will reach a projected size of US$21.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$92.1 Billion by the year 2027, while Latin America will expand at a 5.8% CAGR through the analysis period. We bring years of research experience to this 16th edition of our report. The 639-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

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Competitors identified in this market include, among others,

• Acxiom Corporation
• Alibaba Group Holding Limited
• Amazon.com, Inc.
• AOL Inc.
• Baidu Inc.
• Conversant Inc.
• Dentsu Aegis Network
• DoubleClick Inc.
• Eniro AB
• Facebook Inc.
• Google Inc.
• IAC/InterActive Corp.
• InfoSpace Inc.
• LinkedIn Corporation
• Microsoft Corp.
• Oath Inc.
• ONE by AOL
• Pandora Media Inc.
• Sina Corporation
• Sohu.com Inc.
• Tencent Inc.
• TOM Group Limited
• TradeDoubler AB
• Twitter Inc.
• Xaxis
• Yahoo! Inc.

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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Digital Advertising and Marketing: Transforming, Transitioning
and Conditioning Brand-Consumer Relationships
Recent Market Activity
Rapid Shift of Media Spending from Traditional to Digital:
Cornerstone for Present & Future Growth of Digital Ad Market
Print Media Advertising including Newspapers and Magazines: The
Worst Hit by the Transition
Expanding Digital Media User Base Triggers Massive Growth
Opportunities
Superior Attributes of Digital Advertising over Other Ad Media
Drives Market Adoption
Various Advertising Media & their Corresponding Benefits
Comparison of Different Advertising Media Based on Varied
Parameters
Future Prospects Remain Buoyant
Top 10 Countries in the Advertising Industry Ranked by Ad
Spend: 2017E
Display Advertising: The Largest Contributor to Global Digital
Ad Spend
Despite Cannibalization by Display, Search Advertising to
Sustain Growth Momentum
Developed Regions: Primary Revenue Generators
Developing Countries Continue to Turbo Charge Current and
Future Growth
Asia-Pacific: Robust Demand for the Digital Experience Drive
Faster Market Growth
Stable Economic Scenario Lends Momentum for Market Growth
Rapid Urbanization & Expanding Middle Class: Mega Trends
Strengthening Market Prospects
Global Competitor Market Shares
Digital Advertising and Marketing Competitor Market Share
Scenario Worldwide (in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
Acxiom Corporation (USA)
Alibaba Group Holding Limited (China)
Amazon.com, Inc. (USA)
Baidu, Inc. (China)
Conversant, Inc. (USA)
Dentsu Aegis Network (UK)
Eniro AB (Sweden)
Facebook, Inc. (USA)
Google, Inc. (USA)
DoubleClick, Inc. (USA)
IAC/InterActiveCorp. (USA)
InfoSpace, Inc. (USA)
Microsoft Corporation (USA)
LinkedIn Corporation (USA)
Oath, Inc. (USA)
AOL, Inc. (USA)
ONE by AOL (USA)
Yahoo!, Inc. (USA)
Pandora Media, Inc. (USA)
Sina Corporation (China)
Sohu.com, Inc. (China)
Tencent, Inc. (China)
TOM Group Limited (China)
TradeDoubler AB (Sweden)
Twitter, Inc. (USA)
Xaxis (USA)

3. MARKET TRENDS & DRIVERS
Expanding Internet User Base: Fertile Environment for the
Growth of Digital Media Marketing
The Emergence of Mobile Devices as the Preferred Digital Media
Platform: A Strong Growth Driver for Mobile Digital
Advertising
Key Factors Driving Growth in the Mobile Advertising Market
Growing Proliferation of Smartphones & Tablets
Rising Mobile Internet Subscriptions & Robust Mobile Data
Consumption
Wider Roll Out 4G Networks
Social Media Advertising: A Major Beneficiary of the
Transforming Social Networking Landscape
Social Networking Sites (SNS): Facts and Figures in a Nutshell
Top 10 Social Networking Platforms Worldwide Ranked by Active
Usage: 2017E
Social Media Networks: A Key Enabler of Social Selling
Smart TV Triggers New Growth Opportunities for Digital Advertising
Digital Advertising Innovations and Advancements: Spearheading
Growth
Augmented Reality (AR)
Buy Buttons
Digital Assistants
Video Ads in Search Results
Wearable Technology
Real-Time Bidding (RTB): The Next Generation Automated Display
Advertising Technology
Mobile Marketing Technology Developments
Cross-Platform Ad Campaigns Gain Edge over Single Platform
Campaigns
Select Cross-Platform, Hashtag-based Marketing Campaigns in the
Recent Past
Cocooning Trend: Significant Market Opportunity for Cross-
Platform Advertisers
Increasing Trend towards Mobile Apps: Enormous Growth
Opportunities for Digital Cross-Platform Advertising
Growing Prominence of IoT and the Resulting Growth in Connected
Devices Set to Take Digital Advertising to the Next Level
Effective Delivery and Streaming of Ad Content Drives Demand
for Digital Video Advertising
Rising Prominence of OTT Platforms Augurs Well for Digital
Video Advertising
Driven by Multiple Factors, Mobile Video Ads Surpass Online
Video Ads
Native Advertising: The Next Big Thing in Display Advertising
FTC Issues Guidelines on Native Ads
Flourishing Gaming Market Generate Lucrative Opportunities for
In-Game Advertising
Wireless Gaming: Opportunities Galore for In-Game Advertising
Rising Adoption of GPS-Enabled Devices Boosts Demand for
Location-based Advertising
Maximum Visibility Attribute Drive Increasing Interest in Free
Online Classified Ads
Robust E-Commerce Activity Lends Traction to Market Growth
Supported by Efficient Broadband Connectivity, Demand for Rich
Media Ads Gain Momentum
Tailored Emails for Smarter Customer Engagement Sustain Demand
for E-mail Advertising
Key Issues and Challenges Hampering Prospects for Digital
Advertising
Digital Advertising Frauds
Major Bottlenecks in Online Advertising

4. GLOBAL MARKET PERSPECTIVE
Table 1: Digital Advertising and Marketing Global Market
Estimates and Forecasts in US$ Million by Region/Country:
2020-2027

Table 2: Digital Advertising and Marketing Global Retrospective
Market Scenario in US$ Million by Region/Country: 2012-2019

Table 3: Digital Advertising and Marketing Market Share Shift
across Key Geographies Worldwide: 2012 VS 2020 VS 2027

Table 4: Display (Mode/Format) World Market by Region/Country
in US$ Million: 2020 to 2027

Table 5: Display (Mode/Format) Historic Market Analysis by
Region/Country in US$ Million: 2012 to 2019

Table 6: Display (Mode/Format) Market Share Breakdown of
Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027

Table 7: Search (Mode/Format) Potential Growth Markets
Worldwide in US$ Million: 2020 to 2027

Table 8: Search (Mode/Format) Historic Market Perspective by
Region/Country in US$ Million: 2012 to 2019

Table 9: Search (Mode/Format) Market Sales Breakdown by
Region/Country in Percentage: 2012 VS 2020 VS 2027

Table 10: Other Modes/Formats (Mode/Format) Geographic Market
Spread Worldwide in US$ Million: 2020 to 2027

Table 11: Other Modes/Formats (Mode/Format) Region Wise
Breakdown of Global Historic Demand in US$ Million: 2012 to
2019

Table 12: Other Modes/Formats (Mode/Format) Market Share
Distribution in Percentage by Region/Country: 2012 VS 2020 VS
2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Facts & Figures
US Digital Advertising and Marketing Market Share (in %) by
Company: 2018 & 2025
Market Analytics
Table 13: United States Digital Advertising and Marketing
Market Estimates and Projections in US$ Million by Mode/Format:
2020 to 2027

Table 14: Digital Advertising and Marketing Market in the
United States by Mode/Format: A Historic Review in US$ Million
for 2012-2019

Table 15: United States Digital Advertising and Marketing
Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

CANADA
Table 16: Canadian Digital Advertising and Marketing Market
Estimates and Forecasts in US$ Million by Mode/Format: 2020 to
2027

Table 17: Canadian Digital Advertising and Marketing Historic
Market Review by Mode/Format in US$ Million: 2012-2019

Table 18: Digital Advertising and Marketing Market in Canada:
Percentage Share Breakdown of Sales by Mode/Format for 2012,
2020, and 2027

JAPAN
Table 19: Japanese Market for Digital Advertising and
Marketing: Annual Sales Estimates and Projections in US$
Million by Mode/Format for the Period 2020-2027

Table 20: Digital Advertising and Marketing Market in Japan:
Historic Sales Analysis in US$ Million by Mode/Format for the
Period 2012-2019

Table 21: Japanese Digital Advertising and Marketing Market
Share Analysis by Mode/Format: 2012 VS 2020 VS 2027

CHINA
Table 22: Chinese Digital Advertising and Marketing Market
Growth Prospects in US$ Million by Mode/Format for the Period
2020-2027

Table 23: Digital Advertising and Marketing Historic Market
Analysis in China in US$ Million by Mode/Format: 2012-2019

Table 24: Chinese Digital Advertising and Marketing Market by
Mode/Format: Percentage Breakdown of Sales for 2012, 2020, and
2027

EUROPE
Market Facts & Figures
European Digital Advertising and Marketing Market: Competitor
Market Share Scenario (in %) for 2018 & 2025
Market Analytics
Table 25: European Digital Advertising and Marketing Market
Demand Scenario in US$ Million by Region/Country: 2020-2027

Table 26: Digital Advertising and Marketing Market in Europe:
A Historic Market Perspective in US$ Million by Region/Country
for the Period 2012-2019

Table 27: European Digital Advertising and Marketing Market
Share Shift by Region/Country: 2012 VS 2020 VS 2027

Table 28: European Digital Advertising and Marketing Market
Estimates and Forecasts in US$ Million by Mode/Format:
2020-2027

Table 29: Digital Advertising and Marketing Market in Europe in
US$ Million by Mode/Format: A Historic Review for the Period
2012-2019

Table 30: European Digital Advertising and Marketing Market
Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

FRANCE
Table 31: Digital Advertising and Marketing Market in France by
Mode/Format: Estimates and Projections in US$ Million for the
Period 2020-2027

Table 32: French Digital Advertising and Marketing Historic
Market Scenario in US$ Million by Mode/Format: 2012-2019

Table 33: French Digital Advertising and Marketing Market Share
Analysis by Mode/Format: 2012 VS 2020 VS 2027

GERMANY
Table 34: Digital Advertising and Marketing Market in Germany:
Recent Past, Current and Future Analysis in US$ Million by
Mode/Format for the Period 2020-2027

Table 35: German Digital Advertising and Marketing Historic
Market Analysis in US$ Million by Mode/Format: 2012-2019

Table 36: German Digital Advertising and Marketing Market Share
Breakdown by Mode/Format: 2012 VS 2020 VS 2027

ITALY
Table 37: Italian Digital Advertising and Marketing Market
Growth Prospects in US$ Million by Mode/Format for the Period
2020-2027

Table 38: Digital Advertising and Marketing Historic Market
Analysis in Italy in US$ Million by Mode/Format: 2012-2019

Table 39: Italian Digital Advertising and Marketing Market by
Mode/Format: Percentage Breakdown of Sales for 2012, 2020, and
2027

UNITED KINGDOM
Table 40: United Kingdom Market for Digital Advertising and
Marketing: Annual Sales Estimates and Projections in US$
Million by Mode/Format for the Period 2020-2027

Table 41: Digital Advertising and Marketing Market in the
United Kingdom: Historic Sales Analysis in US$ Million by
Mode/Format for the Period 2012-2019

Table 42: United Kingdom Digital Advertising and Marketing
Market Share Analysis by Mode/Format: 2012 VS 2020 VS 2027

SPAIN
Table 43: Spanish Digital Advertising and Marketing Market
Estimates and Forecasts in US$ Million by Mode/Format: 2020 to
2027

Table 44: Spanish Digital Advertising and Marketing Historic
Market Review by Mode/Format in US$ Million: 2012-2019

Table 45: Digital Advertising and Marketing Market in Spain:
Percentage Share Breakdown of Sales by Mode/Format for 2012,
2020, and 2027

RUSSIA
Table 46: Russian Digital Advertising and Marketing Market
Estimates and Projections in US$ Million by Mode/Format: 2020
to 2027

Table 47: Digital Advertising and Marketing Market in Russia by
Mode/Format: A Historic Review in US$ Million for 2012-2019

Table 48: Russian Digital Advertising and Marketing Market
Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

REST OF EUROPE
Table 49: Rest of Europe Digital Advertising and Marketing
Market Estimates and Forecasts in US$ Million by Mode/Format:
2020-2027

Table 50: Digital Advertising and Marketing Market in Rest of
Europe in US$ Million by Mode/Format: A Historic Review for the
Period 2012-2019

Table 51: Rest of Europe Digital Advertising and Marketing
Market Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

ASIA-PACIFIC
Table 52: Asia-Pacific Digital Advertising and Marketing Market
Estimates and Forecasts in US$ Million by Region/Country:
2020-2027

Table 53: Digital Advertising and Marketing Market in
Asia-Pacific: Historic Market Analysis in US$ Million by
Region/Country for the Period 2012-2019

Table 54: Asia-Pacific Digital Advertising and Marketing Market
Share Analysis by Region/Country: 2012 VS 2020 VS 2027

Table 55: Digital Advertising and Marketing Market in
Asia-Pacific by Mode/Format: Estimates and Projections in US$
Million for the Period 2020-2027

Table 56: Asia-Pacific Digital Advertising and Marketing
Historic Market Scenario in US$ Million by Mode/Format:
2012-2019

Table 57: Asia-Pacific Digital Advertising and Marketing Market
Share Analysis by Mode/Format: 2012 VS 2020 VS 2027

AUSTRALIA
Table 58: Digital Advertising and Marketing Market in
Australia: Recent Past, Current and Future Analysis in US$
Million by Mode/Format for the Period 2020-2027

Table 59: Australian Digital Advertising and Marketing Historic
Market Analysis in US$ Million by Mode/Format: 2012-2019

Table 60: Australian Digital Advertising and Marketing Market
Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

INDIA
Table 61: Indian Digital Advertising and Marketing Market
Estimates and Forecasts in US$ Million by Mode/Format: 2020 to
2027

Table 62: Indian Digital Advertising and Marketing Historic
Market Review by Mode/Format in US$ Million: 2012-2019

Table 63: Digital Advertising and Marketing Market in India:
Percentage Share Breakdown of Sales by Mode/Format for 2012,
2020, and 2027

SOUTH KOREA
Table 64: Digital Advertising and Marketing Market in South
Korea: Recent Past, Current and Future Analysis in US$ Million
by Mode/Format for the Period 2020-2027

Table 65: South Korean Digital Advertising and Marketing
Historic Market Analysis in US$ Million by Mode/Format:
2012-2019

Table 66: Digital Advertising and Marketing Market Share
Distribution in South Korea by Mode/Format: 2012 VS 2020 VS
2027

REST OF ASIA-PACIFIC
Table 67: Rest of Asia-Pacific Market for Digital Advertising
and Marketing: Annual Sales Estimates and Projections in US$
Million by Mode/Format for the Period 2020-2027

Table 68: Digital Advertising and Marketing Market in Rest of
Asia-Pacific: Historic Sales Analysis in US$ Million by
Mode/Format for the Period 2012-2019

Table 69: Rest of Asia-Pacific Digital Advertising and
Marketing Market Share Analysis by Mode/Format: 2012 VS 2020 VS
2027

LATIN AMERICA
Table 70: Latin American Digital Advertising and Marketing
Market Trends by Region/Country in US$ Million: 2020-2027

Table 71: Digital Advertising and Marketing Market in Latin
America in US$ Million by Region/Country: A Historic
Perspective for the Period 2012-2019

Table 72: Latin American Digital Advertising and Marketing
Market Percentage Breakdown of Sales by Region/Country: 2012,
2020, and 2027

Table 73: Latin American Digital Advertising and Marketing
Market Growth Prospects in US$ Million by Mode/Format for the
Period 2020-2027

Table 74: Digital Advertising and Marketing Historic Market
Analysis in Latin America in US$ Million by Mode/Format:
2012-2019

Table 75: Latin American Digital Advertising and Marketing
Market by Mode/Format: Percentage Breakdown of Sales for 2012,
2020, and 2027

ARGENTINA
Table 76: Argentinean Digital Advertising and Marketing Market
Estimates and Forecasts in US$ Million by Mode/Format:
2020-2027

Table 77: Digital Advertising and Marketing Market in Argentina
in US$ Million by Mode/Format: A Historic Review for the Period
2012-2019

Table 78: Argentinean Digital Advertising and Marketing Market
Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

BRAZIL
Table 79: Digital Advertising and Marketing Market in Brazil by
Mode/Format: Estimates and Projections in US$ Million for the
Period 2020-2027

Table 80: Brazilian Digital Advertising and Marketing Historic
Market Scenario in US$ Million by Mode/Format: 2012-2019

Table 81: Brazilian Digital Advertising and Marketing Market
Share Analysis by Mode/Format: 2012 VS 2020 VS 2027

MEXICO
Table 82: Digital Advertising and Marketing Market in Mexico:
Recent Past, Current and Future Analysis in US$ Million by
Mode/Format for the Period 2020-2027

Table 83: Mexican Digital Advertising and Marketing Historic
Market Analysis in US$ Million by Mode/Format: 2012-2019

Table 84: Mexican Digital Advertising and Marketing Market
Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

REST OF LATIN AMERICA
Table 85: Rest of Latin America Digital Advertising and
Marketing Market Estimates and Projections in US$ Million by
Mode/Format: 2020 to 2027

Table 86: Digital Advertising and Marketing Market in Rest of
Latin America by Mode/Format: A Historic Review in US$ Million
for 2012-2019

Table 87: Rest of Latin America Digital Advertising and
Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020
VS 2027

MIDDLE EAST
Table 88: The Middle East Digital Advertising and Marketing
Market Estimates and Forecasts in US$ Million by
Region/Country: 2020-2027

Table 89: Digital Advertising and Marketing Market in the
Middle East by Region/Country in US$ Million: 2012-2019

Table 90: The Middle East Digital Advertising and Marketing
Market Share Breakdown by Region/Country: 2012, 2020, and 2027

Table 91: The Middle East Digital Advertising and Marketing
Market Estimates and Forecasts in US$ Million by Mode/Format:
2020 to 2027

Table 92: The Middle East Digital Advertising and Marketing
Historic Market by Mode/Format in US$ Million: 2012-2019

Table 93: Digital Advertising and Marketing Market in the
Middle East: Percentage Share Breakdown of Sales by Mode/Format
for 2012,2020, and 2027

IRAN
Table 94: Iranian Market for Digital Advertising and Marketing:
Annual Sales Estimates and Projections in US$ Million by
Mode/Format for the Period 2020-2027

Table 95: Digital Advertising and Marketing Market in Iran:
Historic Sales Analysis in US$ Million by Mode/Format for the
Period 2012-2019

Table 96: Iranian Digital Advertising and Marketing Market
Share Analysis by Mode/Format: 2012 VS 2020 VS 2027

ISRAEL
Table 97: Israeli Digital Advertising and Marketing Market
Estimates and Forecasts in US$ Million by Mode/Format:
2020-2027

Table 98: Digital Advertising and Marketing Market in Israel in
US$ Million by Mode/Format: A Historic Review for the Period
2012-2019

Table 99: Israeli Digital Advertising and Marketing Market
Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

SAUDI ARABIA
Table 100: Saudi Arabian Digital Advertising and Marketing
Market Growth Prospects in US$ Million by Mode/Format for the
Period 2020-2027

Table 101: Digital Advertising and Marketing Historic Market
Analysis in Saudi Arabia in US$ Million by Mode/Format:
2012-2019

Table 102: Saudi Arabian Digital Advertising and Marketing
Market by Mode/Format: Percentage Breakdown of Sales for 2012,
2020, and 2027

UNITED ARAB EMIRATES
Table 103: Digital Advertising and Marketing Market in the
United Arab Emirates: Recent Past, Current and Future Analysis
in US$ Million by Mode/Format for the Period 2020-2027

Table 104: United Arab Emirates Digital Advertising and
Marketing Historic Market Analysis in US$ Million by
Mode/Format: 2012-2019

Table 105: Digital Advertising and Marketing Market Share
Distribution in United Arab Emirates by Mode/Format: 2012 VS
2020 VS 2027

REST OF MIDDLE EAST
Table 106: Digital Advertising and Marketing Market in Rest of
Middle East: Recent Past, Current and Future Analysis in US$
Million by Mode/Format for the Period 2020-2027

Table 107: Rest of Middle East Digital Advertising and
Marketing Historic Market Analysis in US$ Million by
Mode/Format: 2012-2019

Table 108: Rest of Middle East Digital Advertising and
Marketing Market Share Breakdown by Mode/Format: 2012 VS 2020
VS 2027

AFRICA
Table 109: African Digital Advertising and Marketing Market
Estimates and Projections in US$ Million by Mode/Format: 2020
to 2027

Table 110: Digital Advertising and Marketing Market in Africa
by Mode/Format: A Historic Review in US$ Million for 2012-2019

Table 111: African Digital Advertising and Marketing Market
Share Breakdown by Mode/Format: 2012 VS 2020 VS 2027

IV. COMPETITION

Total Companies Profiled: 498
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