Global Digital Advertising and Marketing Report 2022: Possibilities Galore for AI in Digital Marketing

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Oct 11, 2022, 06:15 ET

DUBLIN, Oct. 11, 2022 /PRNewswire/ -- The "Digital Advertising and Marketing - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026

While overall digital marketing spending declined due the pandemic-induced cuts in marketing and advertising budgets during the lockdown , available budgets are being directed at digital marketing initiatives. In addition, advertisers are realizing higher returns on their investments owing to lower competition for advertising space. As a result, the pandemic is driving changes to digital marketing strategies at companies, especially at companies where digital marketing initiatives had relatively low priority.

Clicks and display ads are among the most prominent forms of digital marketing initiatives. Clicks are expensive compared to display ads, as clicks ensure the customer is directed to the advertiser`s website. However, clicks provide a better return on investment. The declines in digital marketing budgets across the spectrum resulted in lower costs per click.

As a result, marketers are gaining more clicks for the same cost. Proactive advertisers with long-term outlook are utilizing the lower costs of clicks to improve their marketing plans and stand to gain the most when conditions improve. The continued spending on digital marketing initiatives would ensure that such advertisers have a high recall for their products or services when the conditions improve. In addition, the lower costs of digital marketing, as well as the unfavourable circumstances for other marketing and advertising formats is resulting in advertisers exploring and/or increasing their marketing spends on digital marketing.

Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$476.9 Billion in the year 2022, is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9% over the analysis period.

Key Players:

Acxiom Corporation
Alibaba Group Holding Limited
Amazon.com, Inc.
Baidu, Inc.
Dentsu International
Eniro AB
Epsilon Data Management, LLC
Facebook, Inc.
Google, Inc.
IAC/InterActiveCorp.
Microsoft Corporation
LinkedIn Corporation
Sohu.com, Inc.
SXM Media
Tencent Holdings Ltd.
TradeDoubler AB
Twitter, Inc.
Xaxis, LLC
Verizon Media

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
Digital Advertising & Marketing Trends Under COVID-19 Shadow
Video Advertising in Focus
Emphasis on Social Advertising
Personalization: Set to Become New Standard
Spectra of Digital Marketing Elements Holding Great Implications for Businesses
Digital Transformation across Organizations Goes Beyond Digital Marketing
Digital Marketing Trends for the Future
Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
Vernacular SEO Gains from Explosion of Regional Language Users of Internet
Progressive Web Apps Emerge as Big Digital Marketing Trend
Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
Influencer Marketing as Powerful Weapon for Digital Marketing Teams
Role of Modern Technology in Improving Advertising Campaign Strategies
Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
Augmented Reality (AR): Enabling Customized Experiences
Blockchain Technology Poised to Transform Digital Advertising Space
Voice Search: Redefining the Digital Marketing Space
Videos: The New Go-to Medium of Advertising
Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
Social Messaging to Connect with Customers
Geofencing & Hyperlocal SEO: Elevating Customer Interactions
Other Notable Technology Trends in Digital Advertising Market
A Digital Cocktail for Digital Marketing
Possibilities Galore for AI in Digital Marketing
An Insight into the Issues Associated with AI
AI & Chatbots Trending Big in Digital Advertising & Marketing Space
Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
5G to Further Enhance Mobile Advertising Spending
Growth in Mobile Apps Drive Opportunities for Digital Marketers
Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
Social Commerce Through Social Media Platforms
Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
New Restrictions on Collection of Location Data to Cost Marketers
Social Media with Location Based Features: Emerging Avenues for Marketing
Location-based Advertising (LBA) Gains Foothold at Airports
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Continuous Growth in Cross-Platform Video Advertising Market
In-App Advertising: A Promising Platform for Reaching the Desired Audience
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising