The adoption of English as a global language, increased number of language learning start-ups, and increased flexibility offered by digital language courses are some of the major factors propelling the market growth. However, factors such as innovations in the wearable devices market, competition from MOOC providers, and focus on native languages will hamper the market growth.
Digital English Language Learning Market: End-user Landscape Non-academic learners held the largest share of the market in 2020 and will continue to garner the same position during the forecast period.
Digital English Language Learning Market: Deployment Landscape The on-premise deployment will continue to dominate the market in the long run.
Digital English Language Learning Market: Geographic Landscape By geography, APAC is going to have lucrative growth during the forecast period. About 45% of the market's overall growth is expected to originate from APAC. China and India are the key markets for digital English language learning in APAC.
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Apollo Global Management Inc.
Cambridge University Press
Cengage Learning Holdings II Inc.
EF Education First Ltd.
Houghton Mifflin Harcourt Co.
New Oriental Education and Technology Group Inc.
Rosetta Stone Ltd.
What our reports offer:
Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers market data for 2020, 2021, until 2025
Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements
Exhibit 03: Value Chain Analysis: Education Services
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by End-user
The segments covered in this chapter are:
The end-user segments have been ranked based on their market size in 2020. Non-academic learners constituted the largest end-user segment in 2020. The 2020 market position of the end-user segments will see limited changes in 2025. This indicates that the market composition will see limited changes during the forecast period.
5.1 Market segments
Exhibit 15: End-user - Market share 2020-2025 (%)
5.2 Comparison by End-user
5.3 Nonacademic learners - Market size and forecast 2020-2025
The deployment segments have been ranked based on their market size in 2020. On-premises constituted the largest deployment segment in 2020. The 2020 market position of the deployment segments will see limited changes in 2025. This indicates that the market composition will see limited changes during the forecast period.
6.3 On-premises - Market size and forecast 2020-2025
Exhibit 24: On premise - Market size and forecast 2020-2025 ($ million)
Exhibit 25: On premise - Year-over-year growth 2020-2025 (%)
6.4 Cloud based - Market size and forecast 2020-2025
Exhibit 26: Cloud based - Market size and forecast 2020-2025 ($ million)
Exhibit 27: Cloud based - Year-over-year growth 2020-2025 (%)
6.5 Market opportunity by Deployment
7. Customer landscape Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate, and Key purchase criteria.
8. Geographic Landscape The regions covered in the report are:
The five regions have been ranked based on their market size in 2020. APAC ranked first as the largest region, while MEA was the smallest region in 2020. In 2025, the five regions will witness limited changes as compared to that of 2020. This is indicative of limited changes in the geographical composition of the market, given that the ranking of the regions will change by 2025.
8.1 Geographic segmentation
Exhibit 30: Market share by geography 2020-2025 (%)
9.1.2 Increased number of language learning startups
9.1.3 Increased flexibility offered by digital language courses
9.2 Market challenges
9.2.1 Innovations in the wearable devices market
9.2.2 Competition from MOOC providers
9.2.3 Focus on native languages
Exhibit 44: Impact of drivers and challenges
9.3 Market trends
9.3.1 Use of artificial intelligence and chatbots
9.3.2 Cognitive approach toward English language learning
9.3.3 Emphasis on bilingual and multilingual education
10. Vendor Landscape 10.1 Overview
10.2 Vendor landscape
Analysis of Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
Techanavio's Analysis on the impact of Disruption Threats by comparing Disruptive sources and Factors driving disruption
Exhibit 47: Industry risks
11. Vendor Analysis 11.1 Vendors covered
11.2 Market positioning of vendors
11.3 Apollo Global Management Inc.
11.4 Cambridge University Press
11.5 Cengage Learning Holdings II Inc.\
11.6 EF Education First Ltd.
11.7 Houghton Mifflin Harcourt Co.
11.8 eSplice Ltd.
11.9 New Oriental Education and Technology Group Inc.
11.10 Pearson Plc
11.11 Rosetta Stone Ltd.
11.12 Sanako Oy
12.1 Scope of the report
12.2 Currency conversion rates for US$
12.3 Research methodology
Exhibit 91: Validation techniques employed for market sizing
12.4 List of abbreviations
About Us Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.