Global ERP System Integration and Consulting Market 2015-2019 - Integration of Email Marketing System with ERP Systems

Oct 15, 2015, 07:10 ET from Research and Markets

DUBLIN, Oct. 15, 2015 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Global ERP System Integration and Consulting Market 2015-2019" report to their offering.

The global ERP system integration and consulting market to grow at a CAGR of 9% over the period 2014-2019

The global ERP system integration and consulting market can be segmented into two segments: Global on-premises ERP integration and consulting, and global SaaS ERP integration and consulting market. This report provides information about the market share of the global ERP system integration and consulting market by application. The report also provides the geographical segmentation of the market based on the three key regions.

As businesses evolve, an integration solution that connects both on-premises and cloud systems is crucial. With the emergent need for connectivity across the enterprise, companies are investing in the integration of ERP systems with various other departments of the business to connect and transform business ecosystems. Many organizations consider ERP solutions to be the most crucial aspect of a business as it integrates various systems in a common database.

Currently, smart marketers are leveraging customer information for e-mail marketing. By integrating their ERP and CRM data, organizations can gain effective customer insights and enhance e-mail profiling capabilities about customer behavior and preferences. This streamlines marketing with sales and operational activities and helps firms deliver content that customers are likely to appreciate and find valuable. With integration, organizations can understand the target segment better and more effectively engage customers.

According to the report, cloud computing plays an important role in the easy adoption and integration of multiple IT infrastructures and service platforms in organizations. The growing popularity of cloud computing among channel partners and intense competition within this market are prompting companies to provide on-demand cloud-based services.

Further, the report states that integration of cloud services with legacy enterprise resource software is less scalable and built on outdated technologies, which poses a challenge for organizations to effectively integrate the software with new cloud and web-based services.

Key Vendors

- Microsoft
- Oracle
- NetSuite

Other Prominent Vendors

- Adeptia
- Atos
- BT Global Services
- Capgemini
- Coupa
- MuleSoft
- Sage Group

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SOURCE Research and Markets