Global Event Management as a Service Market 2015-2019 - Increase in Number of Educational & Corporate Events with Active Networks, Cvent, etouches & Eventbrite Dominating

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May 27, 2015, 05:50 ET

DUBLIN, May 25, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/xlwswn/global_event) has announced the addition of the "Global Event Management as a Service Market 2015-2019" report to their offering.

The Global Event Management as a Service market to grow at a CAGR of 23.45% over the period 2014-2019

This report covers the present scenario and the growth prospects of the Global Event Management as a Service market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the subscription of event management software and its maintenance. The report also provides the segmentation of the social networking sites used for the marketing of events.

One of the major trends emerging in the market is the growing popularity of online education. Education holds the majority share of the Event Management Software as a Service market. Educational institutions and organizations use event management software to impart education through virtual classrooms. Events are also increasingly being used for organizing alumni meetings and concerts to attract more students for admission.

According to the report, one of the major factors driving the market is the increased number of corporate events. Product launch events are increasingly being used to introduce new products into the market. International sports events are also increasingly adopting event management software to track their events, which enable clear visibility of cash inflow. Organizations invest heavily in organizing an event and thus demand technology that gives visibility into their operations, financial data, and investment at all times.

Further, the report states that uncertainty over ROI is one of the key challenges that the market faces. There is a lack of understanding among managers of the cash inflow in handling and managing an event though organizations strive to achieve efficiency while deploying event management solutions. Most of the events are funded by a third party, which does not give clarity of the total investment. This is prevalent among both large enterprises and SMEs, which hinders the adoption of these solutions.

Key Vendors