Global Feminine Hygiene Products Market 2015-2019 - Key Vendors are Edgewell Personal Care, Johnson and Johnson, Kimberly -Clark, Lil-Lets Group, P&G & Unicharm

Dec 09, 2015, 19:10 ET from Research and Markets

DUBLIN, Dec. 09, 2015 /PRNewswire/ --

Research and Markets( has announced the addition of the "Global Feminine Hygiene Products Market 2015-2019" report to their offering.

The global feminine hygiene market to grow at a CAGR 4.92% in terms of revenue during 2014-2019.

Global Feminine Hygiene Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Consumer brand loyalty is a major factor in the dominance of certain brands such as P&G's Always, Johnson & Johnson's Stayfree sanitary napkins, and Playtex's Gentle Glide tampons in the market. Private-label companies and new entrants face challenges in finding shelf space for their products.

Most consumers usually prefer not to take risks in trying out new products or brands when it comes to beauty and hygiene and tend to stick to one or two brands for a lifetime. Products of companies with small market shares are not widely available in stores, and orders need to be placed through a catalog or on a company website. However, many small companies have been able to distinguish themselves by offering products for niche markets.

Thus, strong brand loyalty can have both a positive and negative influence on the market.

According to the report, economic development and rise in the number of working women in APAC and Latin America have led to a rise in disposable income. An increase in awareness about hygiene products resulting from the proliferation of product advertisements and promotions has also influenced the buying behavior.

Vendors portray the perceived benefits of each product in a bid to influence the purchasing decision of consumers. Women are willing to spend more on health and hygiene products, and this is driving the growth of the global feminine hygiene products market.

The global feminine hygiene market can be segmented into four categories: sanitary pads, panty liners and shields, tampons, and others.

Key vendors

  • Edgewell Personal Care
  • Johnson and Johnson
  • Kimberly -Clark
  • Lil-Lets Group
  • P&G
  • Unicharm

Other prominent vendors

  • First Quality Enterprises
  • Fujian Hengan Group
  • Kao
  • Lil-Lets Group
  • Millie & More
  • My Bella Flor
  • Natracare
  • PayChest
  • Playtex Products
  • Seventh Generation

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product

Part 07: Geographical segmentation

Part 08: Key leading countries

Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

Part 15: Key vendor analysis

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Media Contact: Laura Wood , +353-1-481-1716,

SOURCE Research and Markets