DUBLIN, Nov. 5, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/qtd239/global) has announced the addition of the "Global Freezer-on-bottom Refrigerator Market 2015-2019" report to their offering.
The global freezer-on-bottom refrigerator market to grow at a CAGR of 7.01% during 2014-2019.
The report, Global Freezer-on-Bottom Refrigerator Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The global online retailing of consumer appliances increased by 280% between 2008 and 2014. This growth was driven by expanded Internet access, the increased number of Internet retailers, and the rising usage of smartphones. The lower unit prices, offered through Internet retailing, make the online channel more attractive than store-based retailers.
According to the report, increased urbanization translates into increased demand for new household appliances, which, in turn, drives the demand for refrigerators. As the rural workforce moves to cities, the development of infrastructure must intensify to house the incoming population. This can also lead to increased disposable incomes, putting consumers in a better financial position to buy major consumer appliances, especially refrigerators.
Further, the report states that intense competition among vendors is hindering the market growth. Therefore, vendors must concentrate on developing unique competitive strengths, such as customer service and product customization, to stay in the market.
To calculate the market size, the report considers revenue generated through sales of various types of freezer-on-bottom refrigerators, which include:
- French door
- LG Electronics
Other prominent vendors
- BSH Bosch und Siemens Hausgeräte
For more information visit http://www.researchandmarkets.com/research/qtd239/global
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SOURCE Research and Markets