Global Frictionless Commerce Markets Report 2022: Opportunities in Digital Assistants for Seamless Shopping Experiences, WaaS for Flexible Fulfillment, & Biometrics for Seamless Transactions

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Jul 18, 2022, 12:45 ET

DUBLIN, July 18, 2022 /PRNewswire/ -- The "Global Frictionless Commerce Growth Opportunities" report has been added to ResearchAndMarkets.com's offering.

The retail industry is undergoing a transformational shift wherein physical and digital customer experiences are converging.

Retailers want to leverage digital tools that will help them derive contextual, behavioral, and location-based information to create unique and engaging customer experiences. Digitalized eCommerce platforms will enable frictionless commerce and zero UI experiences that leverage deep customer analytics to offer hyper-personalized services.

Frictionless commerce entails that all the paths to commerce converge into an omnichannel environment where the consumer is at the center and the path to purchase is seamless across all channels.

The road to zero friction across all physical and digital touchpoints requires the right solutions with minimal or no friction across different environments, depending on cost-benefit considerations as much as on customer needs.

The 3 Pillars of Frictionless Commerce that are Enhancing the Consumer Journey:

Consistency: Consistency is vital when building a true omnichannel experience. Consumers expect a unified brand presence and a name that can be trusted.
Relevance: The degree of personalization in a consumer's journey will continue to rise with behavioral data determining product choices based on buying patterns and preferences.
Convenience: In the post-pandemic scenario, convenience will gain significance, and the emphasis will be on contactless and frictionless anywhere-anytime commerce.

Frictionless commerce is built on 4 main components, that is, omnichannel experiences, frictionless checkouts, frictionless fulfillment, and frictionless returns. To achieve a truly frictionless experience, brands must build capabilities to streamline in-store and online consumer touchpoints.

Omnichannel Experiences: Omnichannel experiences involve the merging of digital interactions with in-store engagement to deliver seamless brand experiences.
Frictionless Checkouts/Payments: Customers are becoming more loyal to retailers that offer frictionless checkouts. New checkout models in retail (smart carts, contactless checkouts, BOPIS, BNPL) will eliminate a singular point of sale (PoS).
Frictionless Fulfillment Models: New shipping/delivery models such as drop shipping and WaaS and micro-warehousing are enabling significantly faster delivery times and allowing better integration of inventory-level data between online and offline channels.
Frictionless Returns: Delivering against customer expectations is more costly than absorbing return costs. The rising pressure from giants such as Amazon will push businesses to reevaluate their return models.

Key Topics Covered:

1. Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative
Mega Trend Universe - Overview
Growth Opportunities Fuel the Growth Pipeline Engine

2. Executive Dashboard

Mega Trend Universe - Data Marketplace Impact
Key Findings
Growth Opportunities Critical to Future Success

3. Trend Opportunity Analysis

Highly Customized Shopping Experiences Will Enable Zero Returns and Inventory Losses
Roadmap to Frictionless Commerce
The Three Pillars of Frictionless Commerce
Frictionless Retail Enables End-to-end Customer Experiences
Enabling a Frictionless CX - Omnichannel Experiences
Enabling a Frictionless CX - Frictionless Checkouts/Payments
Enabling a Frictionless CX - Frictionless Fulfillment Models
Enabling a Frictionless CX - Frictionless Returns
Trend Opportunity - Regional Exposure
Trend Opportunity - Industry Implications
Key Trend Opportunity Levers, Global, 2020-2030
Trend Opportunity Attractiveness Analysis
Trend Opportunity Competitive Activity
Trend Opportunity Impact and Certainty Analysis
Trend Opportunity Matrix - Trend Innovation Index
Innovation Attractiveness Score
Trend Opportunity Matrix - Trend Growth Index
Growth Attractiveness Score
BEETS Trend Implications