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Global Garden Products Industry


News provided by

Reportlinker

Aug 27, 2012, 08:05 ET

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NEW YORK, Aug. 27, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Garden Products Industry

http://www.reportlinker.com/p092470/Global-Garden-Products-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=DIY_and_G

This report analyzes the worldwide markets for Garden Products in US$ Million by the following Product Segments: Garden Plants & Seeds, Lawn & Garden Care, Garden Tools & Implements, Garden Furniture, and Garden Accessories. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 568 companies including many key and niche players such as American Lawn Mower Company, Ames True Temper, Atco-Qualcast Ltd., B&Q Plc, Central Garden & Pet Company, Deere & Co., Draper Tools Ltd., Fiskars Corporation, Fiskars Brands, Inc., Global Garden Products, Hayter Ltd., Homebase Limited, Hozelock Ltd., Husqvarna Outdoor Products Inc., Li-Lo Leisure Products Ltd., L.R. Nelson Corporation, Melnor, Inc., MTD Products, Murray, Inc., Rain Bird Corporation, Ryobi Technologies, Inc., Simplicity Manufacturing, Inc., Spear & Jackson Plc, Stanley Black & Decker Corporation, The Coleman Company, Inc., The Scotts Miracle-Gro Company, The Toro Company, Wolf Garden Ltd., The Garden Centre Group, and Wilkinson Sword. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-3Quantitative Techniques & Analytics I-3Product Definition and Scope of Study I-3Garden Plants & Seeds I-3Lawn and Garden Care I-4Garden Tools & Implements I-4Garden Furniture I-4Garden Accessories I-4II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

Gardening Regains Focus Amid Recession II-1

Outlook II-1

Developed Countries Continue to Dominate Gardening Equipment

Market II-2

Leading Players II-2

Market Trends II-2

Changing Consumer Preferences II-2

Unique Products in Demand II-3

Thin Line Dividing the Indoor and Outdoor Products II-3

Computers: Extending Helping Hand to Gardeners II-3

Internet Shopping and Mail Order Concept Yet to Pick up Pace II-4

Weather Conditions Play Vital Role II-4

Consumers Take up Gardening with Passion II-4

Garden Care Service Line Receives Big Boost II-4

Emphasis on Natural Products in the Fertilizer Market II-4

Convenience and Ease-of-Use - Factors that Really Count II-5

Garden Fountains and Accessories - Simply a Must! II-5

Garden Décor Market - Catering to the Classy Look II-5

Glass - Gaining More Share II-6

Robust Garden Furniture Market II-6

Merchandizing of Garden Décor Products Gets Innovative II-6

DIY Multiples and Garden Centers: The Key Channels II-6

2. PRODUCT OVERVIEW II-7Organic Gardening: An Environment Friendly Approach II-7Pest Control II-7Organic Fertilizers II-7Kelp or Seaweed II-8Worm Castings II-8Fish Emulsion II-8Bat Guano II-8Classification of Garden Products II-8Garden Plants & Seeds II-8Annual Plants II-9Perennial Plants II-9Hybrid Plants II-9Native Plants II-9Lawn and Garden Care II-9Fertilizers/Growth Media II-9Fertilizers: Supplements, Not Foods II-9Fertilizer Types II-10Fertilizer Forms II-10Growth Media II-10Soils II-11Soil Amendments II-11Mulches II-11Compost Accelerators II-12Pest Control Supplies II-12Insecticides II-12Herbicides II-12Fungicides II-13Garden Tools & Implements II-13Outdoor Power Equipment II-13Large OPE II-14Large Wheeled OPE II-14Tillers/Cultivators II-14Large Stationary OPE II-14Shredders/Chippers II-14Shredders II-14Chippers II-14Chipper/shredders II-15Portable OPE II-15Trimmers II-15String Trimmers II-15Trimmer/Brushcutters II-15Hedge Trimmers II-15Edge Trimmers II-15Hand Trimmers II-15Blowers II-16Cutting Tools II-16Grass Shears II-16Draw-Cut Trimmers II-16Scissor-Action Shears II-16Leverage-Assisted Trimmers II-16Pruning Shears II-16Lopping Shears II-16Tree Pruners II-17Digging Tools II-17Shovels II-17Spades II-17Garden Spades II-17Ditching Spades II-17Drain Spades II-17Wheeled Implements II-17Wheelbarrows II-17Light-Duty Wheelbarrows II-17Contractor Wheelbarrows II-18Garden Carts II-18Watering/Spraying Equipment II-18Garden Hoses II-18Aboveground Sprinklers/Drip Systems II-18Stationary Sprinklers II-18Oscillating Sprinklers II-18Garden Furniture II-19Iron II-19Aluminum II-19Wood II-19Teak II-19Plastic II-19Garden Accessories II-20Alternative Garden Products: Safeguarding Growth of Plants II-20Moss and Bees: Major Participants in Gardening Activity II-21Moss: A Humble Hard Worker II-21Bees: Key Means for Pollination II-21Turf: An Eye-Appeasing Grass Variety II-22Snail and Moles: Blemishing Appearance of Gardens II-23Snail: Swallowing the Liveliness of Garden II-23Planning: Playing Vital Role in Gardening II-23

3. GARDEN ASSOCIATIONS II-24

National Gardening Association (USA) II-24

American Seed Trade Association (USA) II-24

Leisure & Outdoor Furniture Association (UK) II-24

Garden Industry Manufacturers' Association (EU) II-24

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-25Leisuregrow Garden Furniture Introduces New Range for Summer II-25PotterFactory Rolls Out New Lite Paper Pot Maker Tool Kit II-25Honda Unveils Pioneering Domestic Rough-Cut Mulching Model II-25Handy Releases New Garden Tiller II-25Chic Teak to Introduce New line of Products II-25Amazon Irrigation Introduces Range of Garden Products Online II-26Corporation to Launch Plant-It® Cards II-26VIKING Releases New Lawn Mower II-26

5. PRODUCT INNOVATIONS/INTRODUCTIONS - A HISTORIC PERSPECTIVE BUILDER II-27

BioRegional and B&Q Team Up to Launch One Planet Home®

Products Range II-27

Hozelock Unwraps New Sprayers II-27

Rain Bird Unveils New Sprinkler II-27

John Deere Expands Lawn Equipment Range II-28

DuPont Expands GreenVista™ Garden Products Line II-28

Ryobi Releases One Plus Gardening Range II-29

Eden Bioscience Launches Messenger ® Seed Treatment II-29

FERRARI Develops Batyline® II-29

Flymo-Electrolux Launches Flying Lawnmower II-29

John Deere to Launch Riding Lawn Equipment II-29

6. RECENT INDUSTRY ACTIVITY II-30Castle Harlan to Sell off Ames True Temper II-30Orica to Demerge DuluxGroup II-30LEHR Grants Exclusive Global License to Fiskars II-30Stanley Works Merges with The Black & Decker Corporation II-30K+S Group to Divest COMPO Business Segment II-30Outlook Resources Acquires ERTH Solutions II-31Ariens Takes Over Parker Company to Expand Garden and LawnEquipment Range II-31TruGreen Takes Over Easy Chair Lawn Care and Nutri-Turf II-31Westbrook and Meyer Imports Announces Product Merger II-31Midwest and CBK Announce Merger II-31Wolf-Garten to Shut UK Office II-32SpiritLiving Takes Over ThingsOfBamboo.com II-32Meredith Inks Agreement with Walmart Canada II-32Straight Acquires Harcostar Garden Products II-32Kioritz and Shindaiwa Merge II-33MTD to Acquire WOLF-Garten II-33Wyevale Garden Centers Changes Name to Reflect Business II-33

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-34

Syngenta Flowers Takes Over Goldsmith Seeds II-34

Valent U.S.A. to Acquire Certain Assets of Green Light II-34

Tesco Holdings Acquires Dobbies II-34

Econova Acquires Weibull Trädgård II-34

GGP Inks Agreement to Acquire Alpina Italia Spa II-35

Urban Outfitters Snaps Up J. Franklin Styer Nurseries II-35

Contech Electronics Merges with Phero Tech International II-35

Husqvarna Takes Over Jenn Feng's Outdoor Product Range II-35

Vilmorin to Divest its Home Garden Business II-36

CCM Enters Partnership with Pos Malaysia for Online Product

Promotion II-36

Pure Energy Enters Agreement with Sure-Gro II-36

Hayes' Lawn and Garden Division to Merge with Southern Sales &

Marketing Group II-37

Bosch Acquires Certain Business Operations of Nelson II-37

Enesco Takes Over Gund's Assets II-37

GUD Holdings Divests Victa Lawncare Assets II-37

Woodstream Snaps Up CobraCo Manufacturing II-37

Yard Spice Organics Starts New Store in New Hampshire II-38

Ionatron Changes Name to Applied Energetics II-38

Wyevale Takes Over Heighley II-38

William Sinclair Acquires Joseph Metcalf II-38

Napier Steps Back Acquisition of Perfectly Natural II-38

Tessenderlo Takes Over Ag. Formulators, Inc./BSP II-38

Hayter Acquires Allen Hover Mower Business II-39

Blue Ridge Pockets Floral Plant II-39

MeadWestvaco Buys Hayes Products II-39

Arett Takes Over Lose Brothers II-39

Deere Purchases LESCO Inc. II-39

An Investment Group Purchases Jackson & Perkins II-39

Sunair Acquires Summer Rain Fertilization II-40

Platinum Equity Buys Engine & Power Train Business of Tecumseh

Products II-40

3i Gains EU Clearance to Purchase GGP II-40

Fiskars Takes Over Leborgne II-40

Central Garden Acquires DLF Trifolium II-40

Spectrum Brands Divests Nu-Gro II-41

Husqvarna To Acquire Outdoor-Products Operation Of Komatsu

Zenoah Co II-41

Husqvarna To Purchase Gardena II-41

Husqvarna Purchases Klippo II-41

Electrolux Home Products To Be Known as Husqvarna Outdoor

Products Inc II-41

ZeoPro to Hit the US-Market II-41

Cedarshed's Products to Retail at Lowe's Stores II-42

John Deere Divests its Canadian Plant II-42

Husqvarna AB Acquires Dixon Industries II-42

Groundforce Acquires Premier Brands of Goulding Garden Care II-42

Briggs & Stratton's New Garden Equipment Plant in Ostrava II-42

Gandel to Purchase Elgo Irrigation II-43

Garden Groom Hits the US Market II-43

TyraTech LLC Inks an Option Agreement with Scotts Miracle-Gro II-43

Ariens Forays Into Golf Course Market II-43

US BioTec To Acquire EarthTech II-44

HIG Capital Management Purchases Easy Gardener Products II-44

Ames True Temper Acquires Hound Dog Products II-44

Swingle Purchases Hyland Lawn & Tree Care II-44

Ames True Acquires Acorn Products Inc II-44

Bamal Corp. To Acquire Pacific Fasteners II-44

Middleton Pest Acquires Pestec Pest Control Inc II-45

GRO-WELL Acquires Sierra Organics II-45

Scotts Miracle-Gro Purchases Turf-Seed Inc. II-45

Ariens To Acquire Bynorm Group of Companies II-45

United Pacific Purchases Spear & Jackson II-45

Central Garden & Pet Purchases Ironite Products Brand II-46

Massey Ferguson Inks Partnership Agreement With MTD and AGCO II-46

Syngenta Mulls the Plans to Acquire Conrad Fafard, Inc. II-46

Earth & Garden Acquires Exclusive Formula II-46

Benick Brands Merges with Western Organics II-47

Central Garden & Pet Increases Equity Interest in Tech Pac II-47

Aquascape Designs Acquires PondSweep Manufacturing II-47

8. FOCUS ON SELECT GLOBAL PLAYERS II-48American Lawn Mower Company II-48Ames True Temper II-48Atco-Qualcast Ltd. II-48B&Q Plc II-48Central Garden & Pet Company (USA) II-49Deere & Co. (USA) II-49Draper Tools Ltd. (UK) II-49Fiskars Corporation (Finland) II-49Fiskars Brands, Inc. (USA) II-50Global Garden Products (Italy) II-50Hayter Ltd. (UK) II-50Homebase Limited (UK) II-51Hozelock Ltd. (UK) II-51Husqvarna Outdoor Products Inc (USA) II-51Li-Lo Leisure Products Ltd. (UK) II-51L.R. Nelson Corporation (USA) II-52Melnor, Inc. (USA) II-52MTD Products (USA) II-52Murray, Inc. (USA) II-52Rain Bird Corporation (USA) II-53Ryobi Technologies, Inc. (USA) II-53Simplicity Manufacturing, Inc. (USA) II-53Spear & Jackson Plc (UK) II-53Stanley Black & Decker Corporation (USA) II-54The Coleman Company, Inc. (USA) II-54The Scotts Miracle-Gro Company (USA) II-55The Toro Company (USA) II-55Wolf Garden Ltd. (UK) II-55The Garden Centre Group (UK) II-56Wilkinson Sword (UK) II-56

9. GLOBAL MARKET PERSPECTIVE II-57

Table 1: World Recent Past, Current & Future Analysis for

Garden Products by Geographic Region - USA, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-57

Table 2: World Historic Review for Garden Products byGeographic Region - USA, Canada, Japan, Europe, Asia- Pacific(excluding Japan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2003 through 2008 (includes correspondingGraph/Chart) II-58

Table 3: World 15-Year Perspective for Garden Products by

Geographic Region - Percentage Breakdown of Dollar Sales for

USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) II-59

Table 4: World Recent Past, Current & Future Analysis forGarden Plants & Seeds by Geographic Region - USA, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart) II-60

Table 5: World Historic Review for Garden Plants & Seeds by

Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) II-61

Table 6: World 15-Year Perspective for Garden Plants and Seedsby Geographic Region - Percentage Breakdown of Dollar Salesfor USA, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America and Rest of World for Years 2003, 2011 &2017 (includes corresponding Graph/Chart) II-62

Table 7: World Recent Past, Current & Future Analysis for Lawn &

Garden Care by Geographic Region - USA, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-63

Table 8: World Historic Review for Lawn & Garden Care byGeographic Region - USA, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2003 through 2008 (includes correspondingGraph/Chart) II-64

Table 9: World 15-Year Perspective for Lawn and Garden Care by

Geographic Region - Percentage Breakdown of Dollar Sales for

USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World for Years 2003, 2011 & 2017

(includes corresponding Graph/Chart) II-65

Table 10: World Recent Past, Current & Future Analysis forGarden Tools & Implements by Geographic Region - USA, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2009 through 2017(includes corresponding Graph/Chart) II-66

Table 11: World Historic Review for Garden Tools & Implements

by Geographic Region - USA, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) II-67

Table 12: World 15-Year Perspective for Garden Tools andImplements by Geographic Region - Percentage Breakdown ofDollar Sales for USA, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World for Years2003, 2011 & 2017 (includes corresponding Graph/Chart) II-68

Table 13: World Recent Past, Current & Future Analysis for

Garden Furniture by Geographic Region - USA, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-69

Table 14: World Historic Review for Garden Furniture byGeographic Region - USA, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2003 through 2008 (includes correspondingGraph/Chart) II-70

Table 15: World 15-Year Perspective for Garden Furniture by

Geographic Region - Percentage Breakdown of Dollar Sales for

USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) II-71

Table 16: World Recent Past, Current & Future Analysis forGarden Accessories by Geographic Region - USA, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America and Restof World Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2009 through 2017 (includescorresponding Graph/Chart) II-72

Table 17: World Historic Review for Garden Accessories by

Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) II-73

Table 18: World 15-Year Perspective for Garden Accessories byGeographic Region - Percentage Breakdown of Dollar Sales forUSA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets for Years 2003, 2011 &2017 (includes corresponding Graph/Chart) II-74III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Market Overview III-1

California: A Renowned Lawn and Garden Market in the US III-2

Competitive Analysis III-2

Table 19: Leading Players in the US Lawn and Garden

Supplies Market (2010): Percentage Breakdown of Sales for

Scotts Miracle Gro, Spectrum, and Others (includes

corresponding Graph/Chart) III-2

Market Trends III-2

Garden Décor Market - Rejuvenating the Classy Look III-2

Glass - Drawing Increased Market Share III-3

Outdoor Living: An Evolutionary Trend in Lawn and Garden

Retailing III-3

Increasing Elegance of Garden Lighting Products III-3

Garden Tools Gain Greater Popularity III-4

Garden Care Market Gets Eco-Friendly III-4

Garden Products Market Boosted by Designer Soils III-4

Battery Powered Equipment Grow In Vogue III-4

Factors Directing Growth in Garden Products Market III-5

Consumer Buying Behavior III-5

Demographic Factors III-5

Female Focused Tooling Market III-5

Increased Popularity of Golf III-6

Economy III-6

Weather III-6

Seasonality III-6

Regional Factors III-6

Technological Advancements III-6

Deep-Rooted Retail Existence - Boosting Factor III-7

Influence of Bioengineering III-7

Review of Distribution Channels III-7

Retail Sales in the United States III-7

Challenges Faced by Gardening Catalogers in the US Garden

Products Market III-8

Product Trends in Garden Equipment Category III-8

Major Marketers III-9

Regulations in Garden Products Market III-9

Federal Level Regulations III-9

EPA Regulations III-9

"Phase I" Air Quality Standards for OPE III-10

Phase II Standards for OPE III-10

CPSC Regulations III-10

State-Level Regulations III-10

CSPA Approves Safety Standards of Garden Products III-10

Regulations for Garden Care Products III-11

Pesticide Registration III-11

Packaging/Labeling III-11

B.Market Analytics III-12

Table 20: US Recent Past, Current & Future Analysis for

Garden Products by Product Segment - Garden Plants & Seeds,

Lawn and Garden Care, Garden Tools & Implements, Garden

Furniture, and Garden Accessories Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2009

through 2017 (includes corresponding Graph/Chart) III-12

Table 21: US Historic Review for Garden Products by ProductSegment - Garden Plants & Seeds, Lawn and Garden Care,Garden Tools & Implements, Garden Furniture, and GardenAccessories Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-13

Table 22: US 15-Year Perspective for Garden Products by

Product Segment - Percentage Breakdown of Dollar Sales for

Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &

Implements, Garden Furniture, and Garden Accessories for

Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-14

2. CANADA III-15Market Analytics III-15Table 23: Canadian Recent Past, Current & Future Analysisfor Garden Products by Product Segment - Garden Plants &Seeds, Lawn and Garden Care, Garden Tools & Implements,Garden Furniture, and Garden Accessories IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2009 through 2017 (includes corresponding Graph/Chart) III-15

Table 24: Canadian Historic Review for Garden Products by

Product Segment - Garden Plants & Seeds, Lawn and Garden

Care, Garden Tools & Implements, Garden Furniture, and

Garden Accessories Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-16

Table 25: Canadian 15-Year Perspective for Garden Productsby Product Segment - Percentage Breakdown of Dollar Salesfor Garden Plants & Seeds, Lawn and Garden Care, GardenTools & Implements, Garden Furniture, and Garden Accessoriesfor Years 2003, 2011 & 2017 (includes correspondingGraph/Chart) III-17

3. JAPAN III-18

A.Market Analysis III-18

Market Overview III-18

Opportunities for Potted Plants III-18

Demographics III-18

Trends by Products III-18

Gardening Implements and Hand Tools III-18

Electric Power Tools III-19

Garden Accessories III-19

Nursery Products III-19

Garden Furniture III-19

Distribution Channels III-20

Routes to Domestic Market Via Exports III-20

Distribution in the Domestic Market III-21

Product Catalogs III-21

Trends in Retail Channels III-22

Home Centers III-22

Gardening Shops III-22

Department Stores III-22

Market Dynamics and Consumer Preferences III-23

Strategies and Preference - A Review III-23

Products Suitable for Unique Climatic and Housing

Conditions of Japan III-23

Equipment Design and Sizes to Suit the Physiques of

Japanese People III-23

Efficient Pricing of Products III-24

Proper Planning and Concept Development III-24

Product Addressing the Hidden Needs III-24

Imports Regulations III-24

Regulations and Procedural Requirements at the Time of

Importation III-24

Seed and Seedling Law III-24

Plant Protection Law III-24

Regulations and Procedural Requirements at the Time of Sale III-24

Seed and Seedling Law III-24

Law for Conservation of Endangered Species of Wild Fauna

and Flora III-25

Labeling III-25

B.Market Analytics III-25

Table 26: Japanese Recent Past, Current & Future Analysis

for Garden Products by Product Segment - Garden Plants &

Seeds, Lawn and Garden Care, Garden Tools & Implements,

Garden Furniture, and Garden Accessories Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) III-25

Table 27: Japanese Historic Review for Garden Products byProduct Segment - Garden Plants & Seeds, Lawn and GardenCare, Garden Tools & Implements, Garden Furniture, andGarden Accessories Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-26

Table 28: Japanese 15-Year Perspective for Garden Products

by Product Segment - Percentage Breakdown of Dollar Sales

for Garden Plants & Seeds, Lawn and Garden Care, Garden

Tools & Implements, Garden Furniture, and Garden Accessories

for Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-27

4. EUROPE III-28A.Market Analysis III-28European Lawn Mower Market III-28Electric Lawnmowers - Impulse Purchase III-28Petrol lawnmowers - Fights Bad Weather III-28European Garden Accessories Market III-28Germany - The Largest Décor Market III-29Table 29: Garden Décor Market in Europe (2011): PercentageBreakdown of Value Sales by Distribution Channel - DIYSuperstores, Department Stores, Hypermarkets, GardenCenters, Hardware Dealers and Others (includescorresponding Graph/Chart) III-29B.Market Analytics III-30Table 30: European Recent Past, Current & Future Analysisfor Garden Products by Geographic Region - France, Germany,Italy, UK, Spain, Russia, and Rest of Europe MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2009 through 2017 (includes correspondingGraph/Chart) III-30

Table 31: European Recent Past, Current & Future Analysis

for Garden Products by Product Segment - Garden Plants &

Seeds, Lawn and Garden Care, Garden Tools & Implements,

Garden Furniture, and Garden Accessories Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) III-31

Table 32: European Historic Review for Garden Products byGeographic Region - France, Germany, Italy, UK, Spain,Russia, and Rest of Europe Markets Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2003through 2008 (includes corresponding Graph/Chart) III-32

Table 33: European Historic Review for Garden Products by

Product Segment - Garden Plants & Seeds, Lawn and Garden

Care, Garden Tools & Implements, Garden Furniture, and

Garden Accessories Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-33

Table 34: European 15-Year Perspective for Garden Productsby Geographic Region - Percentage Breakdown of Dollar Salesfor France, Germany, Italy, UK, Spain, Russia, and Rest ofEurope Markets for Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-34

Table 35: European 15-Year Perspective for Garden Products

by Product Segment - Percentage Breakdown of Dollar Sales

for Garden Plants & Seeds, Lawn and Garden Care, Garden

Tools & Implements, Garden Furniture, and Garden Accessories

for Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-35

4a. FRANCE III-36A.Market Analysis III-36Market Overview III-36Market Trends III-36"Get Back to Nature": A Trend Ruling French Garden Sector III-36Imports - Playing Vital Role in French Garden Industry III-37Factors Driving Growth III-37Distribution Network III-37Table 36: Garden Products Market in France (2011):Percentage Breakdown of Value Sales by Distribution Channel -Specialists, Large DIY Stores, Hypermarkets andSupermarkets, and Others (includes correspondingGraph/Chart) III-38B.Market Analytics III-39Table 37: French Recent Past, Current & Future Analysis forGarden Products by Product Segment - Garden Plants & Seeds,Lawn and Garden Care, Garden Tools & Implements, GardenFurniture, and Garden Accessories Independently Analyzedwith Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart) III-39

Table 38: French Historic Review for Garden Products by

Product Segment - Garden Plants & Seeds, Lawn and Garden

Care, Garden Tools & Implements, Garden Furniture, and

Garden Accessories Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-40

Table 39: French 15-Year Perspective for Garden Products byProduct Segment - Percentage Breakdown of Dollar Sales forGarden Plants & Seeds, Lawn and Garden Care, Garden Tools &Implements, Garden Furniture, and Garden Accessories forYears 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-41

4b. GERMANY III-42

A.Market Analysis III-42

Market Overview III-42

Competitive Dynamics III-42

B.Market Analytics III-43

Table 40: German Recent Past, Current & Future Analysis for

Garden Products by Product Segment - Garden Plants & Seeds,

Lawn and Garden Care, Garden Tools & Implements, Garden

Furniture, and Garden Accessories Independently Analyzed

Annual Sales Figures in US$ Million for Years 2009 through

2017 (includes corresponding Graph/Chart) III-43

Table 41: German Historic Review for Garden Products byProduct Segment - Garden Plants & Seeds, Lawn & Garden Care,Garden Tools & Implements, Garden Furniture, and GardenAccessories Independently Analyzed Annual Sales Figures inUS$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-44

Table 42: German 15-Year Perspective for Garden Products by

Product Segment - Percentage Breakdown of Dollar Sales for

Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &

Implements, Garden Furniture, and Garden Accessories for

Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-45

4c. ITALY III-46A.Market Analysis III-46Market Overview III-46Product Trends III-46B.Market Analytics III-47Table 43: Italian Recent Past, Current & Future Analysis forGarden Products by Product Segment - Garden Plants & Seeds,Lawn and Garden Care, Garden Tools & Implements, GardenFurniture, and Garden Accessories Independently AnalyzedAnnual Sales Figures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart) III-47

Table 44: Italian Historic Review for Garden Products by

Product Segment - Garden Plants & Seeds, Lawn and Garden

Care, Garden Tools & Implements, Garden Furniture, and

Garden Accessories Independently Analyzed Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-48

Table 45: Italian 15-Year Perspective for Garden Products byProduct Segment - Percentage Breakdown of Dollar Sales forGarden Plants & Seeds, Lawn and Garden Care, Garden Tools &Implements, Garden Furniture, and Garden Accessories forYears 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-49

4d. THE UNITED KINGDOM III-50

A.Market Analysis III-50

Resilient Market III-50

Factors Affecting Market III-50

Market Trends in Product Segments III-50

Distribution Channels III-51

Garden Centers - Changing Focus III-51

DIY Vs. Garden Centers in Horticulture Market III-51

Garden Leisure Market III-51

Garden Furniture III-52

Barbecue and Barbecue Accessories III-52

B.Market Analytics III-53

Table 46: UK Recent Past, Current & Future Analysis for

Garden Products by Product Segment - Garden Plants & Seeds,

Lawn and Garden Care, Garden Tools & Implements, Garden

Furniture, and Garden Accessories Independently Analyzed

Annual Sales Figures in US$ Million for Years 2009 through

2017 (includes corresponding Graph/Chart) III-53

Table 47: UK Historic Review for Garden Products by ProductSegment - Garden Plants & Seeds, Lawn and Garden Care,Garden Tools & Implements, Garden Furniture, and GardenAccessories Independently Analyzed Annual Sales Figures inUS$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-54

Table 48: UK 15-Year Perspective for Garden Products by

Product Segment - Percentage Breakdown of Dollar Sales for

Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &

Implements, Garden Furniture, and Garden Accessories for

Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-55

4e. SPAIN III-56Market Analytics III-56Table 49: Spanish Recent Past, Current & Future Analysis forGarden Products by Product Segment - Garden Plants & Seeds,Lawn and Garden Care, Garden Tools & Implements, GardenFurniture, and Garden Accessories Independently AnalyzedAnnual Sales Figures in US$ Million for Years 2009 through2017 (includes corresponding Graph/Chart) III-56

Table 50: Spanish Historic Review for Garden Products by

Product Segment - Garden Plants & Seeds, Lawn and Garden

Care, Garden Tools & Implements, Garden Furniture, and

Garden Accessories Independently Analyzed Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-57

Table 51: Spanish 15-Year Perspective for Garden Products byProduct Segment - Percentage Breakdown of Dollar Sales forGarden Plants & Seeds, Lawn and Garden Care, Garden Tools &Implements, Garden Furniture, and Garden Accessories forYears 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-58

4f. RUSSIA III-59

Market Analytics III-59

Table 52: Russian Recent Past, Current & Future Analysis for

Garden Products by Product Segment - Garden Plants & Seeds,

Lawn and Garden Care, Garden Tools & Implements, Garden

Furniture, and Garden Accessories Independently Analyzed

Annual Sales Figures in US$ Million for Years 2009 through

2017 (includes corresponding Graph/Chart) III-59

Table 53: Russian Historic Review for Garden Products byProduct Segment - Garden Plants & Seeds, Lawn and GardenCare, Garden Tools & Implements, Garden Furniture, andGarden Accessories Independently Analyzed Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-60

Table 54: Russian 15-Year Perspective for Garden Products by

Product Segment - Percentage Breakdown of Dollar Sales for

Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &

Implements, Garden Furniture, and Garden Accessories for

Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-61

4g. REST OF EUROPE III-62A.Market Analysis III-62Overview of Select Markets III-62Belgium III-62Denmark III-62Distribution Scenario III-62Import Scenario III-62Ireland III-62The Netherlands III-63Factors Influencing Market III-64Import & Export Scenario III-64B.Market Analytics III-65Table 55: Rest of Europe Recent Past, Current & FutureAnalysis for Garden Products by Product Segment - GardenPlants & Seeds, Lawn and Garden Care, Garden Tools &Implements, Garden Furniture, and Garden AccessoriesIndependently Analyzed Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes correspondingGraph/Chart) III-65

Table 56: Rest of Europe Historic Review for Garden Products

by Product Segment - Garden Plants & Seeds, Lawn and Garden

Care, Garden Tools & Implements, Garden Furniture, and

Garden Accessories Independently Analyzed Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-66

Table 57: Rest of Europe 15-Year Perspective for GardenProducts by Product Segment - Percentage Breakdown of DollarSales for Garden Plants & Seeds, Lawn and Garden Care,Garden Tools & Implements, Garden Furniture, and GardenAccessories for Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-67

5. ASIA-PACIFIC III-68

A.Market Analysis III-68

Factors Influencing Market III-68

Overview of Select Markets III-68

China III-68

Australia III-68

Market Overview III-68

Water Restrictions: A Major Delimiting Factor III-68

Market Trends in Australia III-69

Changing Consumer Preference III-69

Hardware Retail Formats - The Successful Retailers III-69

Effect of Expanding Retail Formats III-69

Government Regulations to Increase Entry Barriers III-69

Distribution Channels III-69

Table 58: Garden Products Market in Australia (2011):

Percentage Breakdown of Value Sales by Distribution

Channel - Landscapers, Retail Nursery, Garden Suppliers,

Hardware Stores and Others (includes corresponding

Graph/Chart) III-70

Nursery Garden Plant & Seed Exports III-70

The Philippines III-71

Market Overview III-71

Import Scenario III-71

Regulatory Environment III-71

Taiwan III-71

Real Estate Bust Halts Market III-71

Go Green - The New Mantra for Gardening Products III-72

Players Opt for Own Retail Outlets III-72

B.Market Analytics III-73

Table 59: Asia-Pacific Recent Past, Current & Future

Analysis for Garden Products by Product Segment - Garden

Plants & Seeds, Lawn and Garden Care, Garden Tools &

Implements, Garden Furniture, and Garden Accessories

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) III-73

Table 60: Asia-Pacific Historic Review for Garden Productsby Product Segment - Garden Plants & Seeds, Lawn and GardenCare, Garden Tools & Implements, Garden Furniture, andGarden Accessories Independently Analyzed with Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-74

Table 61: Asia-Pacific 15-Year Perspective for Garden

Products by Product Segment - Percentage Breakdown of Dollar

Sales for Garden Plants & Seeds, Lawn &Garden Care, Garden

Tools & Implements, Garden Furniture, and Garden Accessories

for Years 2003, 2011 & 2017 (includes corresponding

Graph/Chart) III-75

6. LATIN AMERICA III-76A.Market Analysis III-76Argentina III-76Market Overview III-76End-Users in Argentinean Lawn and Garden Equipment Industry III-76Professional End-Users III-76Residential End-Users III-76Import Scenario III-77Regulatory Environment III-77B.Market Analytics III-78Table 62: Latin American Recent Past, Current & FutureAnalysis for Garden Products by Product Segment - GardenPlants & Seeds, Lawn and Garden Care, Garden Tools &Implements, Garden Furniture, and Garden AccessoriesIndependently Analyzed Annual Sales Figures in US$ Millionfor Years 2009 through 2017 (includes correspondingGraph/Chart) III-78

Table 63: Latin American Historic Review for Garden Products

by Product Segment - Garden Plants & Seeds, Lawn and Garden

Care, Garden Tools & Implements, Garden Furniture, and

Garden Accessories Independently Analyzed Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) III-79

Table 64: Latin American 15-Year Perspective for GardenProducts by Product Segment - Percentage Breakdown of DollarSales for Garden Plants & Seeds, Lawn and Garden Care,Garden Tools & Implements, Garden Furniture, and GardenAccessories for Years 2003, 2011 & 2017 (includescorresponding Graph/Chart) III-80

7. REST OF WORLD III-81

Market Analytics III-81

Table 65: Rest of World Recent Past, Current & Future

Analysis for Garden Products by Product Segment - Garden

Plants & Seeds, Lawn and Garden Care, Garden Tools &

Implements, Garden Furniture, and Garden Accessories

Independently Analyzed Annual Sales Figures in US$ Million

for Years 2009 through 2017 (includes corresponding

Graph/Chart) III-81

Table 66: Rest of World Historic Review for Garden Productsby Product Segment - Garden Plants & Seeds, Lawn and GardenCare, Garden Tools & Implements, Garden Furniture, andGarden Accessories Independently Analyzed Annual SalesFigures in US$ Million for Years 2003 through 2008 (includescorresponding Graph/Chart) III-82

Table 67: Rest of World 15-Year Perspective for Garden

Products by Product Segment - Percentage Breakdown of Dollar

Sales for Garden Plants & Seeds, Lawn and Garden Care,

Garden Tools & Implements, Garden Furniture, and Garden

Accessories for Years 2003, 2011 & 2017 (includes

corresponding Graph/Chart) III-83

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 568 (including Divisions/Subsidiaries - 594)

------------------------------------------Region/Country Players------------------------------------------The United States 106Canada 8Japan 2Europe 391France 15Germany 29The United Kingdom 169Italy 61Spain 9Rest of Europe 108Asia-Pacific (Excluding Japan) 82Latin America 2Africa 3------------------------------------------

To order this report:DIY and Garden Equipment Industry: Global Garden Products Industry

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Industry Analysis and Insights

Nicolas Bombourg

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Email: [email protected]

US: (805)652-2626

Intl: +1 805-652-2626

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