NEW YORK, June 18, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Greeting Cards in Million Units and US$ Million by the following Occasions: Seasonal Cards (Christmas/New Year, Valentine's Day, & Other Seasonal Cards), and Everyday Cards (Birthday, Anniversary, & Other Everyday Cards). The US and Canadian markets are analyzed by the following Segments: Seasonal Cards (Christmas/New Year, Valentine's Day, Mother's Day, Easter, Father's Day, & Other Seasonal Cards), and Everyday Cards ( Birthday, Anniversary, Get Well, Friendship, & Other Everyday Cards). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 155 companies including many key and niche players such as -
American Greetings Corporation
Archies Limited
Avanti Press Inc.
Budget Greeting Cards Ltd.
Card Connection
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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
Greeting Cards Industry Adapt to Challenging Times II-1
Expression through Cards: An Undying Tradition Persevering
Through Time II-1
What Makes a Greeting Card a Valued & Thoughtful Gift? II-2
A Psychographic Profile of Greeting Card Customer Groups II-2
Growth Drivers in a Nutshell II-3
Growth Drivers (On a Scale of 1-10) II-3
Recession in Retrospect II-4
Outlook II-4
Overpowering Alternatives Hinder Volume Sales II-5
Table 1: Per Capita Consumption of Greeting Cards for United
Kingdom, United States, Canada, Australia and Spain: 2013
(includes corresponding Graph/Chart) II-6
Developing Countries to Turbocharge Global Growth II-6
2. COMPETITION II-7
Hallmark & American Greetings: A Competitive Comparison II-7
Who Wields the Leadership Scepter? II-7
What Makes Hallmark a Hallmark in the Cards Arena? II-8
Hallmark Seeks Help from Technology for Supply Chain Efficiency II-8
American Greetings' Recipe for Online Success II-9
Hallmark & American Greetings: Insights into Ploys &
Strategies Adopted II-9
Market Leaders Embrace the E-Card Business Model II-10
The Tussle in the E-Greeting Arena II-10
Low Entry Barriers Make Industry Attractive for Newcomers II-11
Companies Fight to Remain Relevant Amidst Shifting Demographics II-11
Card Manufacturers Use Technology to Appeal to Customers II-11
Licensing Agreements: Building Blocks for Improved Sales Turnover II-11
Increasing Raw Material Costs Add to Manufacturers Woes II-12
Retail Landscape for Greeting Cards II-12
Online Greeting Card Sales: The Most Lucrative Retail Segment II-12
Innovative Retailing Strategies: Order of the Day II-13
Supermarkets: A Niche Channel for Greeting Cards II-13
3. MARKET TRENDS, ISSUES & DRIVERS II-14
Digital Cards Cannibalize the Traditional Greeting Cards Market II-14
Internet as a Medium to Celebrate & Socialize: A Boon to E-
Greetings Cards II-15
Traditional Greetings Cards vs. Electronic Greetings Cards II-15
E-greeting Cards Adopt Subscription based Business Model II-16
Noteworthy Design Trends in Greeting Cards, Spurs Market Demand II-16
Sound Cards Create Waves II-16
'Blank' is the New Design Trend II-16
Handmade Cards Gain Popularity II-17
Valentine Cards are a Passé, How About an 'Anti-Valentine'? II-17
Hilarious Greeting Cards Put the Fun Back into Wishing II-17
Rising Popularity of Customized Greeting Cards Bodes Well for
the Market II-17
Personalized Cards and Gifts: Focus of Innovation at Hallmark II-17
Custom-Printing Emerge as a Lucrative Business II-18
Mobile Phone Apps for Creating Physical Greeting Cards: A
Growing Trend II-18
Greeting Cards Turn Eco-friendly II-19
Boxed Card Sets: A Novel Strategy to Sustain Market Growth II-19
Sales of Luxury Cards on the Rise II-19
Increased Demand for Cards for the Blind II-19
New Occasions and New Themes: A Growing Niche II-20
Workplace Greetings Attain Commonplace Stature II-20
Sympathy Cards Help Sail Through Difficult Times II-20
Corporate Greeting Cards: An Ideal Marketing & Advertising Tool II-21
Demographic Trends Play an Important Role in Market Dynamics II-21
Table 2: Global Youth Population (in Millions) Between the
Ages of 10 to 24 Years by Country/Region 2013 & 2050
(includes corresponding Graph/Chart) II-22
4. OCCASIONS, CELEBRATIONS & HOLIDAYS: A MACRO PERSPECTIVE II-23
Valentine's Day Cards: Evolution Scan from 1920s to Date II-23
Facts about Valentine's Day Cards II-24
Trends II-24
Father's Day & Mother's Day: A Tribute to Parenthood II-25
Father's Day II-25
Trends II-25
Mother's Day II-25
Trends II-26
Halloweens Day: A Spooky Homage to Immortality II-26
Christmas/New Year: There's Money in Festivities II-26
Christmas II-26
New Year's Eve/Day II-27
Chinese New Year II-27
Easter, Three Kings Day & Thanksgiving Day: Milking Cash from
Religious Events II-27
Easter II-27
Three Kings Day II-27
Thanksgiving II-28
Passover II-28
Weddings: A Season for Cash Registers to Chime with the
Wedding Bells II-28
Anniversaries: Celebrating Milestones in Camaraderie II-28
Birthdays: The World's Best-Loved Reason to Celebrate II-28
5. PRODUCT OVERVIEW II-29
Greeting Cards: Definition II-29
Types of Greeting Cards II-29
Standard Greeting Cards II-29
Photo Greeting Cards II-29
Musical Greeting Cards II-29
Electronic Greeting Cards II-29
Postcards II-29
Corporate Greeting Cards II-30
New Styles II-30
Disposable Feature II-30
Additional Features II-30
Prospects II-30
C.A.R.D System: Endorsing the Tradition of Offering Business
Cards II-31
Advantages of the C.A.R.D. System II-31
Applications of the C.A.R.D. System II-31
Kids' Greeting Cards II-31
UNICEF Greeting Cards II-32
History of Greeting Cards: A Peek into Its Intriguing Origin II-32
Popular Christmas Cards: Trick Cards II-33
Types of Trick Cards II-33
Legendary Artists: Documenting Creativity through the Ages II-33
John Calcott Horsley (1817-1903) II-33
Louis Prang (1824 -1909): Father of the American Christmas Card II-33
Esther Allen Howland (1828-1904): An Emblematic Trendsetter
Ensconced in Time II-33
George C. Whitney (1842-1915): Renowned for Valentine Verses II-34
Kate Greenaway (1846-1901): Pioneering Card Designer of the
Victorian Era II-34
Ellen H. Clapsaddle (1865-1934): A Great Artist II-34
Joyce C. Hall (1891-1982): Creator of Famous Hallmark Company II-34
George Burkhardt: Propagator of Noble Causes II-34
6. PRODUCT INTRODUCTIONS/INNOVATIONS II-35
Selina Lake Introduces New Range of Greeting Cards II-35
American Greetings Launches New Tongue Waggin' Wishes™
Greeting Cards II-35
American Greetings Unveils New Wiggle It Wishes™ Cards Collection II-35
SABIVO Design Introduces New Greeting Cards at Spring Fair II-35
Blue Eyed Sun Unveils New Range of Vintage Greeting Cards II-35
Blue Eyed Sun Introduces Novel Range of Enchantment Cards II-35
Starbucks Introduces Starbucks Cards in China II-35
Hallmark Re-Introduces Shoebox Line Greeting Cards II-36
Knots & Kisses Introduces Novel Greeting Cards II-36
Action Unveiled Christmas Cards at PG Live II-36
Artiphany Introduces Gizmo Greeting Cards Powered by DAQRI II-36
Life is Good Launches New Range of Greeting Cards II-36
YTR Design Unveils Candy Greetings Cards II-36
Cleverbug Introduces an iPhone App for Personalized Greeting
Cards II-36
7. RECENT INDUSTRY ACTIVITY II-37
Iconix Acquires Strawberry Shortcake Brand from American
Greetings II-37
Card Factory to Establish 500 Novel Stores II-37
Two Naval Architects Establishes LovePop Cards Greeting Card
Company II-37
Oxfam Unveils Mother's Day Card World Record Attempt II-37
Weiss Family Acquires American Greetings II-37
8. FOCUS ON SELECT PLAYERS II-38
American Greetings Corporation (US) II-38
Carlton Cards Ltd. (Canada) II-38
Papyrus (US) II-38
John Sands (Australia & New Zealand) II-38
Archies Limited (India) II-39
Avanti Press Inc. (US) II-39
Budget Greeting Cards Ltd (UK) II-39
Card Connection (UK) II-39
Child Rights and You (India) II-40
Current Inc. (US) II-40
Party City Corporation (US) II-40
Hallmark Cards, Inc. (US) II-41
International Greetings Plc (UK) II-41
Simon Elvin Ltd. (UK) II-41
UNICEF (US) II-42
Vintage Cards & Creations Ltd. (India) II-42
William Arthur (US) II-42
9. GLOBAL MARKET PERSPECTIVE II-43
Volume Analytics II-43
Table 3: World Recent Past, Current & Future Analysis for
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (Excluding Japan), Middle East & Africa,
and Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-43
Table 4: World Historic Review for Greeting Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
Million Units for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-44
Table 5: World 14-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets for Years
2007, 2015 & 2020 (includes corresponding Graph/Chart) II-45
Greeting Cards Volume Sales by Occasion II-46
Table 6: World Recent Past, Current & Future Analysis for
Seasonal Greeting Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-46
Table 7: World Recent Past, Current & Future Analysis for
Seasonal Greeting Cards by Occasion - Christmas/New Year,
Valentine's Day and Others Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-47
Table 8: World Historic Review for Seasonal Greeting Cards
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-48
Table 9: World Historic Review for Seasonal Greeting Cards
by Occasion - Christmas/ New Year, Valentine's Day and
Others Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-49
Table 10: World 14-Year Perspective for Seasonal Greeting
Cards by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-50
Table 11: World 14-Year Perspective for Seasonal Greeting
Cards by Occasion - Percentage Breakdown of Unit Sales for
Christmas/New Year, Valentine's Day and Others Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-51
Table 12: World Recent Past, Current & Future Analysis for
Christmas/New Year Greeting Cards by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-52
Table 13: World Historic Review for Christmas/New Year
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2007
through 2013 (includes corresponding Graph/Chart) II-53
Table 14: World 14-Year Perspective for Christmas/ New Year
Greeting Cards by Geographic Region - Percentage Breakdown
of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) II-54
Table 15: World Recent Past, Current & Future Analysis for
Valentine's Day Greeting Cards by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-55
Table 16: World Historic Review for Valentine's Day Greeting
Cards by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-56
Table 17: World 14-Year Perspective for Valentine's Day
Greeting Cards by Geographic Region - Percentage Breakdown
of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) II-57
Table 18: World Recent Past, Current & Future Analysis for
Other Seasonal Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-58
Table 19: World Historic Review for Other Seasonal Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
Million Units for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-59
Table 20: World 14-Year Perspective for Other Seasonal Cards
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-60
Table 21: World Recent Past, Current & Future Analysis for
Everyday Greeting Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-61
Table 22: World Recent Past, Current & Future Analysis for
Everyday Greeting Cards by Occasion - Birthday, Anniversary,
and Others Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2014 through 2020
(includes corresponding Graph/Chart) II-62
Table 23: World Historic Review for Everyday Greeting Cards
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-63
Table 24: World Historic Review for Everyday Greeting Cards
by Occasion - Birthday, Anniversary, and Others Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-64
Table 25: World 14-Year Perspective for Everyday Greeting
Cards by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-65
Table 26: World 14-Year Perspective for Everyday Greeting
Cards by Occasion - Percentage Breakdown of Unit Sales for
Birthday, Anniversary, and Others Markets for Years 2007,
2015 & 2020 (includes corresponding Graph/Chart) II-66
Table 27: World Recent Past, Current & Future Analysis for
Birthday Greeting Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-67
Table 28: World Historic Review for Birthday Greeting Cards
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-68
Table 29: World 14-Year Perspective for Birthday Greeting
Cards by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-69
Table 30: World Recent Past, Current & Future Analysis for
Anniversary Greeting Cards by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-70
Table 31: World Historic Review for Anniversary Greeting
Cards by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2007 through 2013
(includes corresponding Graph/Chart) II-71
Table 32: World 14-Year Perspective for Anniversary Greeting
Cards by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-72
Table 33: World Recent Past, Current & Future Analysis for
Other Everyday Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) II-73
Table 34: World Historic Review for Other Everyday Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
Million Units for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-74
Table 35: World 14-Year Perspective for Other Everyday Cards
by Geographic Region - Percentage Breakdown of Unit Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-75
Value Analytics II-76
Table 36: World Recent Past, Current & Future Analysis for
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-76
Table 37: World Historic Review for Greeting Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-77
Table 38: World 14-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets for Years
2007, 2015 & 2020 (includes corresponding Graph/Chart) II-78
Greeting Cards Value Sales by Occasion II-79
Table 39: World Recent Past, Current & Future Analysis for
Seasonal Greeting Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-79
Table 40: World Recent Past, Current & Future Analysis for
Seasonal Greeting Cards by Occasion - Christmas/New Year,
Valentine's Day and Others Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-80
Table 41: World Historic Review for Seasonal Greeting Cards
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-81
Table 42: World Historic Review for Seasonal Greeting Cards
by Occasion - Christmas/ New Year, Valentine's Day and
Others Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-82
Table 43: World 14-Year Perspective for Seasonal Greeting
Cards by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-83
Table 44: World 14-Year Perspective for Seasonal Greeting
Cards by Occasion - Percentage Breakdown of Value Sales for
Christmas/New Year, Valentine's Day and Others Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-84
Table 45: World Recent Past, Current & Future Analysis for
Christmas/New Year Greeting Cards by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-85
Table 46: World Historic Review for Christmas/New Year
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2013 (includes corresponding Graph/Chart) II-86
Table 47: World 14-Year Perspective for Christmas/ New Year
Greeting Cards by Geographic Region - Percentage Breakdown
of Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) II-87
Table 48: World Recent Past, Current & Future Analysis for
Valentine's Day Greeting Cards by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-88
Table 49: World Historic Review for Valentine's Day Greeting
Cards by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-89
Table 50: World 14-Year Perspective for Valentine's Day
Greeting Cards by Geographic Region - Percentage Breakdown
of Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets for Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) II-90
Table 51: World Recent Past, Current & Future Analysis for
Other Seasonal Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-91
Table 52: World Historic Review for Other Seasonal Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-92
Table 53: World 14-Year Perspective for Other Seasonal Cards
by Geographic Region - Percentage Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-93
Table 54: World Recent Past, Current & Future Analysis for
Everyday Greeting Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-94
Table 55: World Recent Past, Current & Future Analysis for
Everyday Greeting Cards by Occasion - Birthday, Anniversary,
and Others Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-95
Table 56: World Historic Review for Everyday Greeting Cards
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-96
Table 57: World Historic Review for Everyday Greeting Cards
by Occasion - Birthday, Anniversary, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-97
Table 58: World 14-Year Perspective for Everyday Greeting
Cards by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-98
Table 59: World 14-Year Perspective for Everyday Greeting
Cards by Occasion - Percentage Breakdown of Value Sales for
Birthday, Anniversary, and Others Markets for Years 2007,
2015 & 2020 (includes corresponding Graph/Chart) II-99
Table 60: World Recent Past, Current & Future Analysis for
Birthday Greeting Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-100
Table 61: World Historic Review for Birthday Greeting Cards
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-101
Table 62: World 14-Year Perspective for Birthday Greeting
Cards by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-102
Table 63: World Recent Past, Current & Future Analysis for
Anniversary Greeting Cards by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East & Africa, and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-103
Table 64: World Historic Review for Anniversary Greeting
Cards by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-104
Table 65: World 14-Year Perspective for Anniversary Greeting
Cards by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-105
Table 66: World Recent Past, Current & Future Analysis for
Other Everyday Cards by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin America Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-106
Table 67: World Historic Review for Other Everyday Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East & Africa, and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-107
Table 68: World 14-Year Perspective for Other Everyday Cards
by Geographic Region - Percentage Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin America Markets for
Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-108
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Snapshots III-1
Market Overview III-1
Table 69: Leading Greeting Cards Companies in the US
(2013): Percentage Share Breakdown of Value Sales for
American Greeting, Hallmark, and Others (includes
corresponding Graph/Chart) III-2
Table 70: Leading Players in the US Mother's Day Greeting
Cards Market (2013): Percentage Share Breakdown of Value
Sales for American Greetings, Hallmark and Others (includes
corresponding Graph/Chart) III-2
Table 71: US Greeting Cards Market by Distribution Channel
(2013): Percentage Share Breakdown of Sales for Card & Gift
Stores, Mass-Market Retailers, Chain Drug Stores, Food
Discount Party Stores, Dollar Stores and Others (includes
corresponding Graph/Chart) III-3
Not-so-Promising Future for Greeting Cards III-3
Major Trends III-4
Sales of Cards for "Everyday Situations" Outstrip "
Occasion-Specific Cards" III-4
Hispanics: America's Fastest Growing Ethnic Group III-4
Cards for Pets: A Rising Concept III-4
Keeping Retailers on their Toes III-4
Alternative Seeker Personality: A Big Threat to the
Greetings Card Market III-5
A Peek into Niche Markets III-5
Religious Cards III-5
Inspirational Cards III-6
Product Launches III-6
Strategic Corporate Developments III-7
Select Key Players III-7
B.Market Analytics III-11
Unit Analytics III-11
Table 72: US Recent Past, Current & Future Analysis for
Greeting Cards by Occasion - Seasonal Cards (Christmas/New
Year, Valentine's Day, Mother's Day, Easter, Father's Day
and Other Seasonal Cards); and Everyday Cards (Birthday,
Anniversary, Get Well, Friendship, Sympathy and Other
Everyday Cards); Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2014 through 2020
(includes corresponding Graph/Chart) III-11
Table 73: US Historic Review for Greeting Cards by Occasion -
Seasonal Cards (Christmas/ New Year, Valentine's Day,
Mother's Day, Easter, Father's Day and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, Get
Well, Friendship, Sympathy and Other Everyday Cards);
Markets Independently Analyzed with Annual Sales Figures in
Million Units for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-12
Table 74: US 14-Year Perspective for Greeting Cards by
Occasion - Percentage Breakdown of Unit Sales for Seasonal
Cards (Christmas/New Year, Valentine's Day, Mother's Day,
Easter, Father's Day and Other Seasonal Cards); and
Everyday Cards (Birthday, Anniversary, Get Well,
Friendship, Sympathy and Other Everyday Cards); Markets for
Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) III-13
Value Analytics III-14
Table 75: US Recent Past, Current & Future Analysis for
Greeting Cards by Occasion - Seasonal Cards (Christmas/New
Year, Valentine's Day, Mother's Day, Easter, Father's Day
and Other Seasonal Cards); and Everyday Cards (Birthday,
Anniversary, Get Well, Friendship, Sympathy and Other
Everyday Cards); Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-14
Table 76: US Historic Review for Greeting Cards by Occasion
- Seasonal Cards (Christmas/ New Year, Valentine's Day,
Mother's Day, Easter, Father's Day and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, Get
Well, Friendship, Sympathy and Other Everyday Cards);
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-15
Table 77: US 14-Year Perspective for Greeting Cards by
Occasion - Percentage Breakdown of Value Sales for Seasonal
Cards (Christmas/New Year, Valentine's Day, Mother's Day,
Easter, Father's Day and Other Seasonal Cards); and
Everyday Cards (Birthday, Anniversary, Get Well,
Friendship, Sympathy and Other Everyday Cards); Markets for
Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) III-16
2. CANADA III-17
A.Market Analysis III-17
Current & Future Analysis III-17
In Unit Terms III-17
In Value Terms III-17
Carlton cards ltd. - a key player III-17
B.Market Analytics III-18
Unit Analytics III-18
Table 78: Canadian Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, Mother's Day, Easter,
Father's Day and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, Get Well, Friendship, Sympathy and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) III-18
Table 79: Canadian Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/ New Year, Valentine's
Day, Mother's Day, Easter, Father's Day and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, Get
Well, Friendship, Sympathy and Other Everyday Cards);
Markets Independently Analyzed with Annual Sales Figures in
Million Units for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-19
Table 80: Canadian 14-Year Perspective for Greeting Cards
by Occasion - Percentage Breakdown of Unit Sales for
Seasonal Cards (Christmas/New Year, Valentine's Day,
Mother's Day, Easter, Father's Day and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, Get
Well, Friendship, Sympathy and Other Everyday Cards);
Markets for Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) III-20
Value Analytics III-21
Table 81: Canadian Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, Mother's Day, Easter,
Father's Day and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, Get Well, Friendship, Sympathy and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-21
Table 82: Canadian Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/ New Year, Valentine's
Day, Mother's Day, Easter, Father's Day and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, Get
Well, Friendship, Sympathy and Other Everyday Cards);
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-22
Table 83: Canadian 14-Year Perspective for Greeting Cards
by Occasion - Percentage Breakdown of Value Sales for
Seasonal Cards (Christmas/New Year, Valentine's Day,
Mother's Day, Easter, Father's Day and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, Get
Well, Friendship, Sympathy and Other Everyday Cards);
Markets for Years 2007, 2015 & 2020 (includes corresponding
Graph/Chart) III-23
3. JAPAN III-24
A.Market Analysis III-24
Market Snapshots III-24
Current & Future Analysis III-24
In Unit Terms III-24
In Value Terms III-24
Japanese Market Depends More on Imports III-24
B.Market Analytics III-25
Unit Analytics III-25
Table 84: Japanese Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) III-25
Table 85: Japanese Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/New Year, Valentine's
Day, and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards); Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-26
Table 86: Japanese 14-Year Perspective for Greeting Cards
by Occasion - Percentage Breakdown of Unit Sales for
Seasonal Cards (Christmas/New Year, Valentine's Day, and
Other Seasonal Cards); and Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards); Markets for Years
2007, 2015 & 2020 (includes corresponding Graph/Chart) III-27
Value Analytics III-28
Table 87: Japanese Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-28
Table 88: Japanese Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/ New Year, Valentine's
Day, and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards); Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-29
Table 89: Japanese 14-Year Perspective for Greeting Cards
by Occasion - Percentage Breakdown of Value Sales for
Seasonal Cards (Christmas/New Year, Valentine's Day, and
Other Seasonal Cards); and Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards); Markets for Years
2007, 2015 & 2020 (includes corresponding Graph/Chart) III-30
4. EUROPE III-31
A.Market Analysis III-31
Current & Future Analysis III-31
In Unit Terms III-31
In Value Terms III-31
B.Market Analytics III-32
Unit Analytics III-32
Table 90: European Recent Past, Current & Future Analysis
for Greeting Cards by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-32
Table 91: European Historic Review for Greeting Cards by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in Million Units for Years 2007
through 2013 (includes corresponding Graph/Chart) III-33
Table 92: European 14-Year Perspective for Greeting Cards
by Geographic Region - Percentage Breakdown of Unit Sales
for France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2007, 2015 & 2020 (includes
corresponding Graph/Chart) III-34
Table 93: European Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) III-35
Table 94: European Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/New Year, Valentine's
Day, and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards); Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-36
Table 95: European 14-Year Perspective for Greeting Cards
by Occasion - Percentage Breakdown of Unit Sales for
Seasonal Cards (Christmas/New Year, Valentine's Day, and
Other Seasonal Cards); and Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards); Markets for Years
2007, 2015 & 2020 (includes corresponding Graph/Chart) III-37
Value Analytics III-38
Table 96: European Recent Past, Current & Future Analysis
for Greeting Cards by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-38
Table 97: European Historic Review for Greeting Cards by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2013 (includes corresponding Graph/Chart) III-39
Table 98: European 14-Year Perspective for Greeting Cards
by Geographic Region - Percentage Breakdown of Value Sales
for France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2007, 2015 & 2020 (includes
corresponding Graph/Chart) III-40
Table 99: European Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-41
Table 100: European Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/New Year, Valentine's
Day, and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards); Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-42
Table 101: European 14-Year Perspective for Greeting Cards
by Occasion - Percentage Breakdown of Value Sales for
Seasonal Cards (Christmas/New Year, Valentine's Day, and
Other Seasonal Cards); and Everyday Cards (Birthday,
Anniversary, and Other Everyday Cards); Markets for Years
2007, 2015 & 2020 (includes corresponding Graph/Chart) III-43
4a. FRANCE III-44
A.Market Analysis III-44
Current & Future Analysis III-44
In Unit Terms III-44
In Value Terms III-44
B.Market Analytics III-45
Unit Analytics III-45
Table 102: French Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) III-45
Table 103: French Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/New Year, Valentine's
Day, and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards); Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-46
Table 104: French 14-Year Perspective for Greeting Cards by
Occasion - Percentage Breakdown of Unit Sales for Seasonal
Cards (Christmas/New Year, Valentine's Day, and Other
Seasonal Cards); and Everyday Cards (Birthday, Anniversary,
and Other Everyday Cards); Markets for Years 2007, 2015 &
2020 (includes corresponding Graph/Chart) III-47
Value Analytics III-48
Table 105: French Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-48
Table 106: French Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/ New Year, Valentine's
Day, and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards); Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-49
Table 107: French 14-Year Perspective for Greeting Cards by
Occasion - Percentage Breakdown of Value Sales for Seasonal
Cards (Christmas/New Year, Valentine's Day, and Other
Seasonal Cards); and Everyday Cards (Birthday, Anniversary,
and Other Everyday Cards); Markets for Years 2007, 2015 &
2020 (includes corresponding Graph/Chart) III-50
4b. GERMANY III-51
A.Market Analysis III-51
Current & Future Analysis III-51
In Unit Terms III-51
In Value Terms III-51
B.Market Analytics III-52
Unit Analytics III-52
Table 108: German Recent Past, Current & Future Analysis
for Greeting Cards by Occasion - Seasonal Cards
(Christmas/New Year, Valentine's Day, and Other Seasonal
Cards); and Everyday Cards (Birthday, Anniversary, and
Other Everyday Cards); Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2014
through 2020 (includes corresponding Graph/Chart) III-52
Table 109: German Historic Review for Greeting Cards by
Occasion - Seasonal Cards (Christmas/ New Year, Valentine's
Day, and Other Seasonal Cards); and Everyday Cards
(Birthday, Anniversary, and Other Everyday Cards); Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-53
Table 110: German 14-Year Perspective for Greeting Cards by
Occasion - Percentage Breakdown of Unit Sales for Seasonal
Cards (Christmas/New Year,
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