The global home bedding market size is expected to reach USD 147.09 billion by 2028. It is expected to expand at a CAGR of 9.0% from 2021 to 2028.
The market is driven by the increasing consumer preference for adjustable beds, which has progressed in the lockdown caused by Covid-19 as an aid to suitably adjust the work-from-home culture. This trend has risen the penetration of customizable mattresses and bed linens, thereby boosting the market growth. Higher residential growth across regions indicating rising housing construction as well as housing permits is bound to revamp the market demand.
According to the Federal Statistical Office (Destatis), the construction of a total of 32,500 dwellings was permitted in Germany in November 2020. Compared with the corresponding period of 2019, this is an increase of 8.9% or 2,700 dwellings. However, the industry also faces significant instances of uncertainties projected by the International Sleep Products Association in 2018.
For instance, the U.S. mattress industry has been affected by international trade. While imports of finished mattresses have continued to surge, their long-term significance is complicated by both higher tariffs on finished mattresses and many components, and a pending antidumping investigation on mattresses from China.
Increased consumer inclination towards working from their homes and beds has caused intermittent growth for premium and quality bedding products. According to Jerry Epperson, a mattress industry veteran and managing director of investment banking and corporate advisory firm Mann, Armistead & Epperson based in Virginia, the bedding industry enjoyed a year-over-year sales increase of more than 30% in October 2020. Moreover, the industry is benefiting from new innovations, such as high-tech adjustable bases, and interest in ancillary products sold, such as luxury pillows.
Higher traction towards designed bedrooms is linked to period dramas and active series on the OTT platforms wherein a large chunk of consumers is engaged as a cause of higher time spent indoors. One such period drama influencing a majority of consumers is Netflix's period drama Bridgerton. It turns out that the hit series has inspired many of us to add a touch of Regency-era decor into homes. Bridgerton bedrooms alone have gained increased popularity, with an 81% increase in Google search since the show aired, according to a blog by Real Homes as of 17th January 2021.
This trend has influenced consumers to adopt layering as adding a mixture of different textures and tones into a bedroom by using cushions, bedsheets, and throws is a simple way to build a luxurious feel. This scenario is likely to offer growth opportunities for the market.
Bed linens held the largest share of 31.6% in 2020. This dominance is primarily due to the increasing consumer preference for quality over brands. This has encouraged manufacturers to offer new and improved quality products with attractive designs. With the increasing preference for superior quality products, companies are focusing on introducing plant-based bed linen that claims to be softer than cotton and provides breathability and moisture control.
Home Bedding Market Report Highlights
Asia Pacific is expected to register the fastest CAGR from 2021 to 2028. The regional demand for home bedding products is anticipated to grow due to the increase in the purchasing power of consumers, rising housing constructions, and growing consumer awareness regarding quality as well as sustainable bedding products.
The offline distribution channel segment dominated the market by accounting for 68.9% share in 2020.
By type, the bed linen segment held the largest share of 31.6% in 2020 owing to its higher penetration across households.
Key Topics Covered:
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Home Bedding Market Variables, Trends & Scope 3.1. Market Introduction 3.2. Penetration & Growth Prospect Mapping 3.3. Industry Value Chain Analysis 3.3.1. Sales/Retail Channel Analysis 3.3.2. Profit Margin Analysis 3.4. Market Dynamics 3.5. Business Environment Analysis 3.5.1. Industry Analysis-Porter's 3.6. Roadmap of Home Bedding Market 3.7. Market Entry Strategies 3.8. Impact of the Covid-19