Global Hotel Supplier Industry Outlook Survey 2012-2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Hotel Industry
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Synopsis
• This report is the result of an extensive survey drawn from Timetric's exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East.
• The report covers data and analysis on supplier media budgets, marketing and sales strategies and business practices.
• Key topics covered include hotel industry media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, economic outlook and business confidence.
• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
• The report examines current practices and provides future expectations over the next 12–24 months.
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.
Summary"Global Hotel Supplier Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in Hotel Industry" is a new report by Timetric that analyzes how supplier media spend, marketing and sales strategies and business practices are set to change in the hotel industry during 2012–2013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.
Scope
The report features the opinions of global hotel industry respondents related to the following:
• Revenue growth and future developments in business structure
• Merger and acquisition activity
• Capital expenditure and change in staff recruitment activity
• Key regions of growth
• Key industry threats and opportunities
• Annual marketing budgets and change in marketing expenditure
• Future spending outlook on media channels
• Marketing agency selection criteria
Reasons To Buy• Benchmark your sales and marketing spend with industry peers to effectively determine strategy.• Identify the specific marketing approaches your competitors are using to win business.• Better promote your business by aligning your capabilities and business practices with your customer's changing needs.• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of hotel industry buyers and suppliers.• Project how the industry will grow, consolidate and where it will stagnate.• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry.
Key Highlights
• China, India and Russia are estimated to be the fastest growing regions among developing countries for the hotel industry. The relatively lower levels of public debt in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.
• A total of 56% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 7% looking to decrease it.
• Overall, in the process of choosing marketing agencies, the 'ability to generate leads or setup customer meetings' is considered the most important factor by 40% of global hotel industry suppliers.
Companies MentionedAccor
Premier Inn
Starwood Hotels & Resorts
Mandarin Oriental Hotel Group
Hilton Worldwide
Travelodge Hotels Ltd
Holiday Inn Express Hotels
Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.3 Methodology1) Online Survey2) Secondary Research3) Data Analysis and Report Writing4) Quality ControlA) TemplatesB) QC Process1.4 Profile of Survey Respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Hotel Industry Dynamics3.1 Revenue Growth Expectations3.1.1 Revenue growth expectations by company type3.1.2 Revenue growth expectations by region3.1.3 Revenue growth expectations by company turnover3.1.4 Revenue growth expectations of senior-level respondents3.2 Future Developments in Business Structure3.2.1 Future developments in business structure by buyers3.2.2 Future developments in business structure by suppliers3.3 Capital Expenditure Expectations3.3.1 Capital expenditure expectations by buyers3.3.2 Capital expenditure expectations by suppliers3.3.3 Capital expenditure estimation by region3.3.4 Capital expenditure estimation by company turnover3.4 Planned Change in Staff Recruitment3.4.1 Planned change in staff recruitment by buyers3.4.2 Planned change in staff recruitment by suppliers3.4.3 Planned change in staff recruitment by region3.4.4 Planned change in staff recruitment by company turnover3.5 Merger and Acquisition Activity Expectations3.5.1 Merger and acquisition activity expectations of buyers3.5.2 Merger and acquisition activity expectations of suppliers3.5.3 Merger and acquisition activity expectations by region3.5.4 Merger and acquisition activity expectations by company turnover4 Hotel Market Growth Outlook4.1 Demand in Emerging Markets4.1.1 Demand in emerging markets by buyers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region4.1.4 Demand in emerging markets by company turnover4.2 Growth Expectations in Developed Countries4.2.1 Growth expectations in developed countries by buyers4.2.2 Growth expectations in developed countries by suppliers4.2.3 Growth expectations in developed countries by region4.2.4 Growth expectations in developed countries by company turnover5 Threats and Opportunities for the Hotel Industry5.1 Leading Business Concerns for 2012–20135.1.1 Leading business concerns by company type5.1.2 Leading business concerns by region5.1.3 Leading business concerns by company turnover5.2 Key Supplier Actions to Maintain and Secure Buyer Business5.2.1 Actions to maintain and secure buyer business5.2.2 Actions to maintain and secure buyer business by region5.2.3 Actions to maintain and secure buyer business by company turnover5.2.4 Actions to maintain and secure buyer business by procurement budget5.2.5 Actions to maintain and secure buyer business by senior-level respondents5.3 Key Variations in Operational Costs5.3.1 Key variations in operational costs of buyers5.3.2 Key variations in operational costs of suppliers5.3.3 Key variations in operational costs by region5.3.4 Key variations in operational costs by company turnover5.4 Impact of Costs on Product Pricing5.4.1 Impact of costs on product pricing by buyers5.4.2 Impact of costs on product pricing by suppliers6 Hotel Suppliers' Marketing Expenditure Activity6.1 Annual Marketing Budgets of Hotel Suppliers6.1.1 Annual marketing budgets by region6.1.2 Annual marketing budgets by company turnover6.2 Planned Change in Marketing Expenditure6.2.1 Planned change in marketing expenditure levels by suppliers6.2.2 Planned change in marketing expenditure levels by region6.2.3 Planned change in marketing expenditure levels by company turnover6.2.4 Planned change in marketing expenditure levels by revenue growth expectations6.3 Future Investment in Media Channels6.3.1 Future investment by media channels by region6.3.2 Future investment by media channels by company turnover6.4 Future Investment in Marketing and Sales Technology6.4.1 Planned investment in marketing and sales technologies by region6.4.2 Planned investment in marketing and sales technologies by company turnover7 Marketing and Sales Behaviors and Strategies in 2012–20137.1 Key Marketing Aims of Suppliers for 2012?20137.1.1 Key marketing aims by region7.1.2 Key marketing aims by company turnover7.1.3 Key marketing aims by revenue growth expectations7.2 Essential Amendments to Marketing Activities in 2012–20137.2.1 Amendments to marketing activities7.2.2 Amendments to marketing activities by region7.2.3 Amendments to marketing activities by company turnover7.3 Best Use of New Media for Business Prospects7.3.1 Best use of new media by suppliers7.3.2 Best use of new media by region7.3.3 Best use of new media by company turnover7.4 Critical Success Factors for Choosing a Marketing Agency7.4.1 Critical success factors by suppliers7.4.2 Critical success factors by region7.4.3 Critical success factors by company turnover8 Appendix8.1 Full Survey Results8.2 Methodology8.3 Contact Us8.4 About Timetric8.5 DisclaimerList of TablesTable 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012Table 7: Global Hotel Supplier Respondents by Region (%), 2012Table 8: Revenue Growth Optimism (%), 2009–2012Table 9: Revenue Growth Optimism by Hotel Owners and Operators (%), 2009–2012Table 10: Revenue Growth Optimism by Hotel Suppliers (%), 2009–2012Table 11: Revenue Growth Optimism by Region (%), 2012Table 12: Revenue Growth Optimism by Company Turnover (%), 2012Table 13: Revenue Growth Optimism of Senior-Level Respondents (%), 2012Table 14: Future Developments in Business Structure by Hotel Owners and Operators (%), 2012Table 15: Future Developments in Business Structure by Hotel Suppliers (%), 2012Table 16: Capital Expenditure Expectations by Hotel Owners and Operators (%), 2012Table 17: Capital Expenditure Expectations by Hotel Suppliers (%), 2012Table 18: Capital Expenditure Expectations by Region (%), 2012Table 19: Capital Expenditure Expectations by Company Turnover (%), 2012Table 20: Planned Change in Staff Recruitment by Hotel Owners and Operators (%), 2012Table 21: Planned Change in Staff Recruitment by Hotel Suppliers (%), 2012Table 22: Planned Change in Staff Recruitment by Region (%), 2012Table 23: Planned Change in Staff Recruitment by Company Turnover (%), 2012Table 24: Merger and Acquisition Activity Expectations of Hotel Owners and Operators (%), 2009–2012Table 25: Merger and Acquisition Activity Expectations of Hotel Suppliers (%), 2009–2012Table 26: Merger and Acquisition Activity Expectations by Region (%), 2012Table 27: Merger and Acquisition Activity Expectations by Company Turnover, 2012Table 28: Demand in Emerging Markets by Hotel Owners and Operators (%), 2012Table 29: Demand in Emerging Markets by Hotel Suppliers (%), 2012Table 30: Growth Expectations in Developed Countries by Hotel Owners and Operators (%), 2012Table 31: Growth Expectations in Developed Countries by Hotel Suppliers (%), 2012Table 32: Leading Business Concerns in the Global Hotel Industry (%), 2009–2012Table 33: Leading Business Concerns by Company Type (%), 2012–2013Table 34: Leading Business Concerns by Region (%), 2012–2013Table 35: Leading Business Concerns by Company Turnover (%), 2012–2013Table 36: Actions to Maintain and Secure Business by Buyer and Supplier Responses (%), 2012Table 37: Actions to Maintain and Secure Buyer Business by Region (%), 2012Table 38: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2012Table 39: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2012Table 40: Key Variations in Operational Costs of Hotel Owners and Operators (%), 2012Table 41: Key Variations in Operational Costs of Hotel Suppliers (%), 2012Table 42: Key Variations in Operational Costs by Region (% 'Increase' Responses), 2012Table 43: Key Variations in Operational Costs by Company Turnover (% 'Increase' Responses), 2012Table 44: Impact of Costs on Product Pricing by Hotel Owners and Operators (%), 2012Table 45: Impact of Costs on Product Pricing by Hotel Suppliers (%), 2012Table 46: Annual Marketing Budgets of Hotel Suppliers (%), 2009?2012Table 47: Annual Marketing Budgets by Region (%), 2012Table 48: Annual Marketing Budgets by Company Turnover (%), 2012Table 49: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010?2012Table 50: Planned Change in Marketing Expenditure Levels by Region (%), 2012Table 51: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012Table 52: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012Table 53: Future Investment in Media Channels of Hotel Suppliers, 2012Table 54: Planned Investment in Marketing and Sales Technologies by Hotel Suppliers (%), 2012Table 55: Planned Investment in Marketing and Sales Technologies by Region (%), 2012Table 56: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012Table 57: Key Marketing Aims of Hotel Suppliers (%), 2012Table 58: Key Marketing Aims by Revenue Growth Expectations (% 'Important' Responses), 2012Table 59: Amendments to Marketing Activities by Hotel Suppliers (%), 2012–2013Table 60: Amendments to Marketing Activities by Region (%), 2012–2013Table 61: Amendments to Marketing Activities by Company Turnover (%), 2012–2013Table 62: Best Use of New Media by Hotel Suppliers (%), 2012Table 63: Best Use of New Media by Region (%), 2012Table 64: Best Use of New Media by Company Turnover (%), 2012Table 65: Critical Success Factors of Hotel Suppliers (%), 2009?2012Table 66: Critical Success Factors by Region (%), 2012Table 67: Critical Success Factors by Company Turnover (%), 2012Table 68: Survey Results – Closed QuestionsList of FiguresFigure 1: Revenue Growth Optimism (%), 2009–2012Figure 2: Revenue Growth Optimism by Company Type (%), 2009–2012Figure 3: Revenue Growth Optimism by Region (%), 2012Figure 4: Revenue Growth Optimism by Company Turnover (%), 2012Figure 5: Revenue Growth Optimism of Senior-Level Respondents (%), 2012Figure 6: Future Developments in Business Structure by Hotel Owners and Operators (%), 2012Figure 7: Future Developments in Business Structure by Hotel Suppliers (%), 2012Figure 8: Capital Expenditure Expectations by Hotel Owners and Operators (%), 2012Figure 9: Capital Expenditure Expectations by Hotel Suppliers (%), 2012Figure 10: Capital Expenditure Expectations by Region (%), 2012Figure 11: Capital Expenditure Expectations by Company Turnover (%), 2012Figure 12: Planned Change in Staff Recruitment by Hotel Owners and Operators (%), 2012Figure 13: Planned Change in Staff Recruitment by Hotel Suppliers (%), 2012Figure 14: Planned Change in Staff Recruitment by Region (%), 2012Figure 15: Planned Change in Staff Recruitment by Company Turnover (%), 2012Figure 16: Merger and Acquisition Activity Expectations of Hotel Owners and Operators (%), 2009–2012Figure 17: Merger and Acquisition Activity Expectations of Hotel Suppliers (%), 2009–2012Figure 18: Merger and Acquisition Activity Expectations by Region (%), 2012Figure 19: Merger and Acquisition Activity Expectations by Company Turnover, 2012Figure 20: Leading Countries for Growth in the Global Hotel Industry, 2012Figure 21: Five Leading Emerging Countries in the Global Hotel Industry (%), 2012Figure 22: Demand in Emerging Markets by Hotel Owners and Operators (%), 2012Figure 23: Demand in Emerging Markets by Hotel Suppliers (%), 2012Figure 24: Demand in Emerging Markets by Region (%), 2012Figure 25: Demand in Emerging Markets by Company Turnover (%), 2012Figure 26: Growth Expectations in Developed Countries by Hotel Owners and Operators (%), 2012Figure 27: Growth Expectations in Developed Countries by Hotel Suppliers (%), 2012Figure 28: Growth Expectations in Developed Countries by Region (% 'Increase' Responses), 2012Figure 29: Growth Expectations in Developed Countries by Company Turnover (% 'Increase' Responses), 2012Figure 30: Five Leading Business Concerns in the Global Hotel Industry, 2012–2013Figure 31: Leading Business Concerns in the Global Hotel Industry (%), 2012–2013Figure 32: Leading Business Concerns by Company Type (%), 2012–2013Figure 33: Actions to Maintain and Secure Business by Buyer and Supplier Responses (%), 2012Figure 34: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2012Figure 35: Actions to Maintain and Secure Buyer Business by Senior-Level Respondents (%), 2012Figure 36: Key Variations in Operational Costs of Hotel Owners and Operators (%), 2012Figure 37: Key Variations in Operational Costs of Hotel Suppliers (%), 2012Figure 38: Key Variations in Operational Costs by Region (% 'Increase' Responses), 2012Figure 39: Key Variations in Operational Costs by Company Turnover (% 'Increase' Responses), 2012Figure 40: Impact of Costs on Product Pricing by Hotel Owners and Operators (%), 2012Figure 41: Annual Marketing Budgets of Hotel Suppliers (%), 2009?2012Figure 42: Annual Marketing Budgets by Region (%), 2012Figure 43: Annual Marketing Budgets by Company Turnover (%), 2012Figure 44: Planned Annual Change in Marketing Expenditure (%), 2009?2012Figure 45: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010?2012Figure 46: Planned Change in Marketing Expenditure Levels by Region (%), 2012Figure 47: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012Figure 48: Future Investment by Media Channels of Hotel Suppliers, 2012Figure 49: Future Investment by Media Channels by Region (% 'Increase' Responses), 2012Figure 50: Future Investment by Media Channels by Company Turnover (% 'Increase' Responses), 2012Figure 51: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012Figure 52: Key Marketing Aims of Hotel Suppliers (%), 2012Figure 53: Key Marketing Aims by Region (% 'Important' Responses), 2012Figure 54: Key Marketing Aims by Company Turnover (% 'Important' Responses), 2012Figure 55: Amendments to Marketing Activities by Hotel Suppliers (%), 2012–2013Figure 56: Best Use of New Media by Hotel Suppliers (%), 2012Figure 57: Best Use of New Media by Region (%), 2012Figure 58: Best Use of New Media by Company Turnover (%), 2012Figure 59: Critical Success Factors of Hotel Suppliers (%), 2009?2012
To order this report:Hotel and Lodging Industry: Global Hotel Supplier Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Hotel Industry
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